---
title: "Bogs: search popularity worldwide"
description: "Bogs makes gumboots sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/bogs"
publisher: "Brandwave"
---

# Bogs: search popularity worldwide

Bogs makes gumboots sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Bogs
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among farm Boots brands**: 21.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Farm Boots brands | 3 | 21.1% | 301K |
| Gumboot brands | 1 | 56.1% | 301K |

- [Farm Boots brands](/demand/global-en/categories/farm-boots-brands)
- [Gumboot brands](/demand/global-en/categories/gumboot-brands)

## How has branded search demand for Bogs changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Bogs worldwide fell from 368K to 301K.
- Across the 12 months ending September 2026, Bogs’ estimated Share of Search among farm Boots brands worldwide peaked at 24.7% in February 2026 and was lowest at 15.5% in November 2025.
- Across the 12 months ending September 2026, Bogs’ estimated Share of Search among gumboot brands worldwide decreased from 57.2% to 56.1%.
- Across the 12 months ending September 2026, Bogs’ estimated Share of Search among gumboot brands worldwide peaked at 60% in May 2026 and was lowest at 47.9% in December 2025.

## How did search popularity change for farm Boots brands worldwide in September 2026?

- In September 2026, Blundstone gained estimated Share of Search among farm Boots brands worldwide, from 23.6% to 31.6%.
- In September 2026, Ariat lost estimated Share of Search among farm Boots brands worldwide, from 52.8% to 47.3%.
- In September 2026, Bogs lost estimated Share of Search among farm Boots brands worldwide, from 23.6% to 21.1%.

## How did search popularity change for gumboot brands worldwide in September 2026?

- In September 2026, Muck Boot gained estimated Share of Search among gumboot brands worldwide, from 18% to 25.1%.
- In September 2026, Bogs lost estimated Share of Search among gumboot brands worldwide, from 60% to 56.1%.
- In September 2026, Boonies lost estimated Share of Search among gumboot brands worldwide, from 9.9% to 7.5%.
- In September 2026, Hunter lost estimated Share of Search among gumboot brands worldwide, from 12.1% to 11.3%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Farm Boots brands | 368K | 21.5% | 3 |
| Nov 2025 | Farm Boots brands | 368K | 15.5% | 3 |
| Dec 2025 | Farm Boots brands | 368K | 16.8% | 3 |
| Jan 2026 | Farm Boots brands | 368K | 23.1% | 3 |
| Feb 2026 | Farm Boots brands | 301K | 24.7% | 3 |
| Mar 2026 | Farm Boots brands | 301K | 23.6% | 3 |
| Apr 2026 | Farm Boots brands | 301K | 24.7% | 2 |
| May 2026 | Farm Boots brands | 301K | 24.7% | 2 |
| Jun 2026 | Farm Boots brands | 246K | 22% | 2 |
| Jul 2026 | Farm Boots brands | 246K | 24.7% | 2 |
| Aug 2026 | Farm Boots brands | 301K | 23.6% | 3 |
| Sep 2026 | Farm Boots brands | 301K | 21.1% | 3 |
| Oct 2025 | Gumboot brands | 368K | 57.2% | 1 |
| Nov 2025 | Gumboot brands | 368K | 48.5% | 1 |
| Dec 2025 | Gumboot brands | 368K | 47.9% | 1 |
| Jan 2026 | Gumboot brands | 368K | 54.2% | 1 |
| Feb 2026 | Gumboot brands | 301K | 56.1% | 1 |
| Mar 2026 | Gumboot brands | 301K | 57.3% | 1 |
| Apr 2026 | Gumboot brands | 301K | 58.4% | 1 |
| May 2026 | Gumboot brands | 301K | 60% | 1 |
| Jun 2026 | Gumboot brands | 246K | 57.2% | 1 |
| Jul 2026 | Gumboot brands | 246K | 59.1% | 1 |
| Aug 2026 | Gumboot brands | 301K | 60% | 1 |
| Sep 2026 | Gumboot brands | 301K | 56.1% | 1 |

## How is Bogs measured?

Brandwave collects information about searches that people make online using Bogs’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “bogs”

## Which farm Boots brands compete with Bogs?

- [Ariat](/demand/global-en/brands/ariat): Head-to-head: /demand/global-en/compare/ariat-vs-bogs
- [Blundstone](/demand/global-en/brands/blundstone): Head-to-head: /demand/global-en/compare/blundstone-vs-bogs

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Bogs: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/bogs

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/bogs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.