--- title: "Bobcat: search popularity and Share of Search worldwide" description: "Bobcat builds compact excavators and loaders. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/bobcat" publisher: "Brandwave" --- # Bobcat: search popularity and Share of Search worldwide Bobcat builds compact excavators and loaders. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Bobcat - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among skid steer brands**: 0.82% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Skid steer brands | 3 | 0.82% | 9.9K | | Mini excavators | 2 | 2.5% | 9.9K | | Telehandlers | 2 | 16.3% | 9.9K | - [Skid steer brands](/demand/global-en/categories/skid-steer-brands) - [Mini excavators](/demand/global-en/categories/mini-excavators) - [Telehandlers](/demand/global-en/categories/telehandlers) ## How has branded search demand for Bobcat changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Bobcat worldwide fell from 12.1K to 9.9K. - Across the 11 months ending August 2026, Bobcat’s estimated Share of Search among skid steer brands worldwide held steady, from 0.93% to 0.82%. - Across the 11 months ending August 2026, Bobcat’s estimated Share of Search among mini excavators worldwide peaked at 4.5% in December 2025 and was lowest at 2.1% in June 2026. - Across the 11 months ending August 2026, Bobcat’s estimated Share of Search among telehandlers worldwide peaked at 29.8% in December 2025 and was lowest at 16.3% in June 2026. ## How did search popularity change for skid steer brands worldwide in August 2026? - In August 2026, Case gained estimated Share of Search among skid steer brands worldwide, from 63.3% to 67.9%. - In August 2026, Kubota lost estimated Share of Search among skid steer brands worldwide, from 34.6% to 30.4%. - Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026. - Estimated monthly branded searches for Gehl worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026. - Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026. ## How did search popularity change for mini excavators worldwide in August 2026? - In August 2026, Takeuchi rose from 4th to 3rd among mini excavators worldwide. - In August 2026, Yanmar fell from 3rd to 4th among mini excavators worldwide. - Estimated monthly branded searches for Kubota worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026. - Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026. - Estimated monthly branded searches for Komatsu worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026. - Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026. ## How did search popularity change for telehandlers worldwide in August 2026? - In August 2026, Merlo gained estimated Share of Search among telehandlers worldwide, from 6% to 7.2%. - In August 2026, Genie lost estimated Share of Search among telehandlers worldwide, from 55.2% to 54.4%. - Estimated monthly branded searches for JCB worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026. - Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026. - Estimated monthly branded searches for Manitou worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026. - Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Skid steer brands | 12.1K | 0.93% | 3 | | Nov 2025 | Skid steer brands | 12.1K | 1.1% | 3 | | Dec 2025 | Skid steer brands | 18.1K | 1.7% | 3 | | Jan 2026 | Skid steer brands | 18.1K | 1.7% | 3 | | Feb 2026 | Skid steer brands | 12.1K | 1.1% | 3 | | Mar 2026 | Skid steer brands | 12.1K | 1.1% | 3 | | Apr 2026 | Skid steer brands | 12.1K | 0.93% | 3 | | May 2026 | Skid steer brands | 12.1K | 1.1% | 3 | | Jun 2026 | Skid steer brands | 9.9K | 0.86% | 3 | | Jul 2026 | Skid steer brands | 9.9K | 0.93% | 3 | | Aug 2026 | Skid steer brands | 9.9K | 0.82% | 3 | | Sep 2026 | Skid steer brands | — | — | — | | Oct 2025 | Mini excavators | 12.1K | 2.5% | 2 | | Nov 2025 | Mini excavators | 12.1K | 3.1% | 2 | | Dec 2025 | Mini excavators | 18.1K | 4.5% | 2 | | Jan 2026 | Mini excavators | 18.1K | 4.5% | 2 | | Feb 2026 | Mini excavators | 12.1K | 3.1% | 2 | | Mar 2026 | Mini excavators | 12.1K | 2.5% | 2 | | Apr 2026 | Mini excavators | 12.1K | 2.5% | 2 | | May 2026 | Mini excavators | 12.1K | 2.5% | 2 | | Jun 2026 | Mini excavators | 9.9K | 2.1% | 2 | | Jul 2026 | Mini excavators | 9.9K | 2.5% | 2 | | Aug 2026 | Mini excavators | 9.9K | 2.5% | 2 | | Sep 2026 | Mini excavators | — | — | — | | Oct 2025 | Telehandlers | 12.1K | 16.5% | 2 | | Nov 2025 | Telehandlers | 12.1K | 18.8% | 2 | | Dec 2025 | Telehandlers | 18.1K | 29.8% | 2 | | Jan 2026 | Telehandlers | 18.1K | 26.2% | 2 | | Feb 2026 | Telehandlers | 12.1K | 19.2% | 2 | | Mar 2026 | Telehandlers | 12.1K | 18.8% | 2 | | Apr 2026 | Telehandlers | 12.1K | 19% | 2 | | May 2026 | Telehandlers | 12.1K | 19.2% | 2 | | Jun 2026 | Telehandlers | 9.9K | 16.3% | 2 | | Jul 2026 | Telehandlers | 9.9K | 16.5% | 2 | | Aug 2026 | Telehandlers | 9.9K | 16.3% | 2 | | Sep 2026 | Telehandlers | — | — | — | ## How is Bobcat measured? Brandwave collects information about searches that people make online using Bobcat’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bobcat digger” ## Which skid steer brands compete with Bobcat? - [Case](/demand/global-en/brands/case-construction): Head-to-head: /demand/global-en/compare/bobcat-vs-case-construction - [Kubota](/demand/global-en/brands/kubota): Head-to-head: /demand/global-en/compare/bobcat-vs-kubota - [Gehl](/demand/global-en/brands/gehl): Head-to-head: /demand/global-en/compare/bobcat-vs-gehl - [Caterpillar](/demand/global-en/brands/caterpillar): Head-to-head: /demand/global-en/compare/bobcat-vs-caterpillar - [John Deere](/demand/global-en/brands/john-deere): Head-to-head: /demand/global-en/compare/bobcat-vs-john-deere ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Bobcat: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/bobcat This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/bobcat. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.