---
title: "Bobbi Brown: search popularity worldwide"
description: "Bobbi Brown is a makeup and cosmetics brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/bobbi-brown"
publisher: "Brandwave"
---

# Bobbi Brown: search popularity worldwide

Bobbi Brown is a makeup and cosmetics brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Bobbi Brown
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among makeup and cosmetics brands**: 3.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Makeup and cosmetics brands | 10 | 3.1% | 246K |
| Eye shadow brands | 4 | 8.2% | 246K |
| Eyeshadow palette brands | 3 | 8.9% | 246K |
| Gel eyeliner brands | 2 | 22.9% | 246K |
| Bronzing powder brands | 2 | 44.8% | 246K |

- [Makeup and cosmetics brands](/demand/global-en/categories/makeup-brands)
- [Eye shadow brands](/demand/global-en/categories/eye-shadow-brands)
- [Eyeshadow palette brands](/demand/global-en/categories/eyeshadow-palette-brands)
- [Gel eyeliner brands](/demand/global-en/categories/gel-eyeliner-brands)
- [Bronzing powder brands](/demand/global-en/categories/bronzing-powder-brands)

## How has branded search demand for Bobbi Brown changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Bobbi Brown worldwide fell from 368K to 246K.
- Across the 12 months ending September 2026, Bobbi Brown’s estimated Share of Search among makeup and cosmetics brands worldwide decreased from 3.7% to 3.1%.
- Across the 12 months ending September 2026, Bobbi Brown’s estimated Share of Search among makeup and cosmetics brands worldwide peaked at 3.7% in January 2026 and was lowest at 2.6% in November 2025.
- Across the 12 months ending September 2026, Bobbi Brown fell from 8th to 10th among makeup and cosmetics brands worldwide.
- Across the 12 months ending September 2026, Bobbi Brown’s estimated Share of Search among eye shadow brands worldwide decreased from 10.1% to 8.2%.
- Across the 12 months ending September 2026, Bobbi Brown’s estimated Share of Search among eye shadow brands worldwide peaked at 10.7% in January 2026 and was lowest at 8% in April 2026.
- Across the 12 months ending September 2026, Bobbi Brown’s estimated Share of Search among eyeshadow palette brands worldwide decreased from 10.9% to 8.9%.
- Across the 12 months ending September 2026, Bobbi Brown’s estimated Share of Search among eyeshadow palette brands worldwide peaked at 10.9% in October 2025 and was lowest at 5.4% in November 2025.
- Across the 12 months ending September 2026, Bobbi Brown’s estimated Share of Search among gel eyeliner brands worldwide decreased from 26.8% to 22.9%.
- Across the 12 months ending September 2026, Bobbi Brown’s estimated Share of Search among gel eyeliner brands worldwide peaked at 30.9% in November 2025 and was lowest at 22.9% in September 2026.
- Across the 12 months ending September 2026, Bobbi Brown’s estimated Share of Search among bronzing powder brands worldwide decreased from 49.9% to 44.8%.
- Across the 12 months ending September 2026, Bobbi Brown’s estimated Share of Search among bronzing powder brands worldwide peaked at 49.9% in October 2025 and was lowest at 40% in May 2026.
- Across the 12 months ending September 2026, Bobbi Brown fell from 1st to 2nd among bronzing powder brands worldwide.

## How did search popularity change for makeup and cosmetics brands worldwide in September 2026?

- In September 2026, L'Oréal Paris overtook NARS and Bobbi Brown to rank 8th among makeup and cosmetics brands worldwide, with 3.8% estimated Share of Search.
- In September 2026, Morphe gained estimated Share of Search among makeup and cosmetics brands worldwide, from 4.6% to 5.6%.
- In September 2026, Huda Beauty lost estimated Share of Search among makeup and cosmetics brands worldwide, from 10.3% to 8.4%.
- In September 2026, Essence rose from 22nd to 21st among makeup and cosmetics brands worldwide.
- In September 2026, Maybelline rose from 4th to 3rd among makeup and cosmetics brands worldwide.
- In September 2026, NYX Professional Makeup rose from 19th to 18th among makeup and cosmetics brands worldwide.

## How did search popularity change for eye shadow brands worldwide in September 2026?

- In September 2026, Tom Ford gained estimated Share of Search among eye shadow brands worldwide, from 36.2% to 40.9%.
- In September 2026, Estée Lauder lost estimated Share of Search among eye shadow brands worldwide, from 29.8% to 27.6%.
- In September 2026, Clinique lost estimated Share of Search among eye shadow brands worldwide, from 24.3% to 22.6%.
- In September 2026, Bobbi Brown lost estimated Share of Search among eye shadow brands worldwide, from 8.9% to 8.2%.

## How did search popularity change for eyeshadow palette brands worldwide in September 2026?

- In September 2026, Charlotte Tilbury gained estimated Share of Search among eyeshadow palette brands worldwide, from 51.5% to 54.3%.
- In September 2026, Huda Beauty lost estimated Share of Search among eyeshadow palette brands worldwide, from 28.3% to 24.4%.
- Estimated monthly branded searches for Anastasia Beverly Hills worldwide fell 45.2% over 12 measured months, from 301K to 165K in September 2026.
- Estimated monthly branded searches for Bobbi Brown worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.
- Estimated monthly branded searches for e.l.f. worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

## How did search popularity change for gel eyeliner brands worldwide in September 2026?

- Estimated monthly branded searches for MAC worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.
- Estimated monthly branded searches for Bobbi Brown worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.
- Estimated monthly branded searches for Maybelline worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.

## How did search popularity change for bronzing powder brands worldwide in September 2026?

- Estimated monthly branded searches for Bobbi Brown worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.
- Estimated monthly branded searches for NARS worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Makeup and cosmetics brands | 368K | 3.7% | 8 |
| Nov 2025 | Makeup and cosmetics brands | 450K | 2.6% | 8 |
| Dec 2025 | Makeup and cosmetics brands | 368K | 3.1% | 8 |
| Jan 2026 | Makeup and cosmetics brands | 368K | 3.7% | 8 |
| Feb 2026 | Makeup and cosmetics brands | 246K | 3% | 9 |
| Mar 2026 | Makeup and cosmetics brands | 301K | 3.4% | 8 |
| Apr 2026 | Makeup and cosmetics brands | 246K | 3.1% | 9 |
| May 2026 | Makeup and cosmetics brands | 246K | 2.9% | 11 |
| Jun 2026 | Makeup and cosmetics brands | 246K | 3.4% | 10 |
| Jul 2026 | Makeup and cosmetics brands | 246K | 3.1% | 9 |
| Aug 2026 | Makeup and cosmetics brands | 246K | 3.1% | 9 |
| Sep 2026 | Makeup and cosmetics brands | 246K | 3.1% | 10 |
| Oct 2025 | Eye shadow brands | 368K | 10.1% | 4 |
| Nov 2025 | Eye shadow brands | 450K | 9.5% | 4 |
| Dec 2025 | Eye shadow brands | 368K | 8.4% | 4 |
| Jan 2026 | Eye shadow brands | 368K | 10.7% | 4 |
| Feb 2026 | Eye shadow brands | 246K | 8.4% | 4 |
| Mar 2026 | Eye shadow brands | 301K | 9% | 4 |
| Apr 2026 | Eye shadow brands | 246K | 8% | 4 |
| May 2026 | Eye shadow brands | 246K | 8% | 4 |
| Jun 2026 | Eye shadow brands | 246K | 9.5% | 4 |
| Jul 2026 | Eye shadow brands | 246K | 8.9% | 4 |
| Aug 2026 | Eye shadow brands | 246K | 8.9% | 4 |
| Sep 2026 | Eye shadow brands | 246K | 8.2% | 4 |
| Oct 2025 | Eyeshadow palette brands | 368K | 10.9% | 3 |
| Nov 2025 | Eyeshadow palette brands | 450K | 5.4% | 3 |
| Dec 2025 | Eyeshadow palette brands | 368K | 8% | 3 |
| Jan 2026 | Eyeshadow palette brands | 368K | 10.6% | 3 |
| Feb 2026 | Eyeshadow palette brands | 246K | 9.5% | 3 |
| Mar 2026 | Eyeshadow palette brands | 301K | 10.7% | 3 |
| Apr 2026 | Eyeshadow palette brands | 246K | 9.9% | 3 |
| May 2026 | Eyeshadow palette brands | 246K | 9.8% | 3 |
| Jun 2026 | Eyeshadow palette brands | 246K | 10.6% | 3 |
| Jul 2026 | Eyeshadow palette brands | 246K | 8.9% | 3 |
| Aug 2026 | Eyeshadow palette brands | 246K | 8.5% | 3 |
| Sep 2026 | Eyeshadow palette brands | 246K | 8.9% | 3 |
| Oct 2025 | Gel eyeliner brands | 368K | 26.8% | 2 |
| Nov 2025 | Gel eyeliner brands | 450K | 30.9% | 2 |
| Dec 2025 | Gel eyeliner brands | 368K | 26.8% | 2 |
| Jan 2026 | Gel eyeliner brands | 368K | 30.8% | 2 |
| Feb 2026 | Gel eyeliner brands | 246K | 22.9% | 2 |
| Mar 2026 | Gel eyeliner brands | 301K | 26.7% | 2 |
| Apr 2026 | Gel eyeliner brands | 246K | 22.9% | 2 |
| May 2026 | Gel eyeliner brands | 246K | 22.9% | 2 |
| Jun 2026 | Gel eyeliner brands | 246K | 23% | 2 |
| Jul 2026 | Gel eyeliner brands | 246K | 22.9% | 2 |
| Aug 2026 | Gel eyeliner brands | 246K | 22.9% | 2 |
| Sep 2026 | Gel eyeliner brands | 246K | 22.9% | 2 |
| Oct 2025 | Bronzing powder brands | 368K | 49.9% | 1 |
| Nov 2025 | Bronzing powder brands | 450K | 40% | 2 |
| Dec 2025 | Bronzing powder brands | 368K | 44.9% | 2 |
| Jan 2026 | Bronzing powder brands | 368K | 49.9% | 1 |
| Feb 2026 | Bronzing powder brands | 246K | 44.9% | 2 |
| Mar 2026 | Bronzing powder brands | 301K | 44.9% | 2 |
| Apr 2026 | Bronzing powder brands | 246K | 44.8% | 2 |
| May 2026 | Bronzing powder brands | 246K | 40% | 2 |
| Jun 2026 | Bronzing powder brands | 246K | 44.9% | 2 |
| Jul 2026 | Bronzing powder brands | 246K | 44.8% | 2 |
| Aug 2026 | Bronzing powder brands | 246K | 44.9% | 2 |
| Sep 2026 | Bronzing powder brands | 246K | 44.8% | 2 |

## How is Bobbi Brown measured?

Brandwave collects information about searches that people make online using Bobbi Brown’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “bobbi brown”

## Which makeup and cosmetics brands compete with Bobbi Brown?

- [Charlotte Tilbury](/demand/global-en/brands/charlotte-tilbury)
- [Estée Lauder](/demand/global-en/brands/estee-lauder)
- [Maybelline](/demand/global-en/brands/maybelline)
- [Huda Beauty](/demand/global-en/brands/huda-beauty)
- [Rare Beauty](/demand/global-en/brands/rare-beauty)
- [Fenty Beauty](/demand/global-en/brands/fenty-beauty)
- [Morphe](/demand/global-en/brands/morphe): Head-to-head: /demand/global-en/compare/bobbi-brown-vs-morphe
- [L'Oréal Paris](/demand/global-en/brands/loreal-paris): Head-to-head: /demand/global-en/compare/bobbi-brown-vs-loreal-paris
- [NARS](/demand/global-en/brands/nars-cosmetics): Head-to-head: /demand/global-en/compare/bobbi-brown-vs-nars-cosmetics
- [Makeup by Mario](/demand/global-en/brands/makeup-by-mario): Head-to-head: /demand/global-en/compare/bobbi-brown-vs-makeup-by-mario
- [Tarte](/demand/global-en/brands/tarte): Head-to-head: /demand/global-en/compare/bobbi-brown-vs-tarte
- [ColourPop](/demand/global-en/brands/colourpop)
- [Revlon](/demand/global-en/brands/revlon)
- [e.l.f. Cosmetics](/demand/global-en/brands/e-l-f-cosmetics)
- [Kylie Cosmetics](/demand/global-en/brands/kylie-cosmetics)
- [Too Faced](/demand/global-en/brands/too-faced)
- [NYX Professional Makeup](/demand/global-en/brands/nyx-professional-makeup)
- [Kosas](/demand/global-en/brands/kosas)
- [MAC](/demand/global-en/brands/mac-cosmetics)
- [Essence](/demand/global-en/brands/essence-makeup)
- [Milk Makeup](/demand/global-en/brands/milk-makeup)
- [Benefit Cosmetics](/demand/global-en/brands/benefit-cosmetics)
- [CoverGirl](/demand/global-en/brands/covergirl)
- [Rimmel](/demand/global-en/brands/rimmel)
- [Hourglass](/demand/global-en/brands/hourglass)
- [Revolution Beauty](/demand/global-en/brands/revolution-beauty)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Bobbi Brown: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/bobbi-brown

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/bobbi-brown. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.