--- title: "Bob's Red Mill: search popularity and Share of Search worldwide" description: "Bob's Red Mill is oat brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/bob-s-red-mill" publisher: "Brandwave" --- # Bob's Red Mill: search popularity and Share of Search worldwide Bob's Red Mill is oat brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Bob's Red Mill - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among lentil brands**: 0.02% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Lentil brands | 6 | 0.02% | 3.6K | | Oats | 3 | 1.4% | 3.6K | | Quinoa brands | 5 | 1.8% | 3.6K | | Flour | 3 | 4.1% | 3.6K | - [Lentil brands](/demand/global-en/categories/lentil-brands) - [Oats](/demand/global-en/categories/oats) - [Quinoa brands](/demand/global-en/categories/quinoa-brands) - [Flour](/demand/global-en/categories/flour) ## How has branded search demand for Bob's Red Mill changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Bob's Red Mill worldwide rose from 1K to 3.6K. - Across the 11 months ending August 2026, Bob's Red Mill’s estimated Share of Search among lentil brands worldwide held steady, from <0.01% to 0.02%. - Across the 11 months ending August 2026, Bob's Red Mill’s estimated Share of Search among oats worldwide increased from 0.46% to 1.4%. - Across the 11 months ending August 2026, Bob's Red Mill rose from 5th to 3rd among oats worldwide. - Across the 11 months ending August 2026, Bob's Red Mill’s estimated Share of Search among quinoa brands worldwide increased from 0.52% to 1.8%. - Across the 11 months ending August 2026, Bob's Red Mill’s estimated Share of Search among quinoa brands worldwide peaked at 1.8% in August 2026 and was lowest at 0.43% in December 2025. - Across the 11 months ending August 2026, Bob's Red Mill’s estimated Share of Search among flour worldwide increased from 0.99% to 4.1%. - Across the 11 months ending August 2026, Bob's Red Mill’s estimated Share of Search among flour worldwide peaked at 4.1% in August 2026 and was lowest at 0.66% in December 2025. - Across the 11 months ending August 2026, Bob's Red Mill rose from 4th to 3rd among flour worldwide. ## How did search popularity change for lentil brands worldwide in August 2026? - Estimated monthly branded searches for Bob's Red Mill worldwide rose 260% over 11 measured months, from 1K to 3.6K in August 2026. - Estimated monthly branded searches for Merchant Gourmet worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026. ## How did search popularity change for oats worldwide in August 2026? - In August 2026, Bob's Red Mill rose from 4th to 3rd among oats worldwide. - In August 2026, Scott's rose from 3rd to 2nd among oats worldwide. - In August 2026, Mornflake fell from 2nd to 4th among oats worldwide. - Estimated monthly branded searches for Quaker Oats worldwide rose 22.4% over 11 measured months, from 201K to 246K in August 2026. - Estimated monthly branded searches for McCann's worldwide fell 46.9% over 11 measured months, from 320 to 170 in August 2026. - Estimated monthly branded searches for Flahavan's worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026. ## How did search popularity change for quinoa brands worldwide in August 2026? - In August 2026, Merchant Gourmet gained estimated Share of Search among quinoa brands worldwide, from 2.7% to 3.3%. - In August 2026, Ebro lost estimated Share of Search among quinoa brands worldwide, from 83.2% to 82.3%. - Alter Eco’s estimated Share of Search among quinoa brands worldwide has lost ground for 3 months in a row, from 4.1% to 3.3% in August 2026. - Estimated monthly branded searches for Bob's Red Mill worldwide rose 260% over 11 measured months, from 1K to 3.6K in August 2026. - Estimated monthly branded searches for Wild Planet worldwide rose 49.6% over 11 measured months, from 12.1K to 18.1K in August 2026. - Estimated monthly branded searches for Ancient Harvest worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026. ## How did search popularity change for flour worldwide in August 2026? - Bob's Red Mill’s estimated Share of Search among flour worldwide has gained ground for 3 months in a row, from 2.8% to 4.1% in August 2026. - Gold Medal’s estimated Share of Search among flour worldwide has gained ground for 3 months in a row, from 6.3% to 7.6% in August 2026. - Estimated monthly branded searches for Doves Farm worldwide rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026. - Estimated monthly branded searches for Homepride worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026. - Estimated monthly branded searches for Allinson worldwide fell 18.8% over 11 measured months, from 480 to 390 in August 2026. - Estimated monthly branded searches for King Arthur worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Lentil brands | 1K | <0.01% | 6 | | Nov 2025 | Lentil brands | 1K | <0.01% | 6 | | Dec 2025 | Lentil brands | 1K | <0.01% | 6 | | Jan 2026 | Lentil brands | 1.3K | <0.01% | 6 | | Feb 2026 | Lentil brands | 1.6K | 0.01% | 6 | | Mar 2026 | Lentil brands | 1.9K | 0.01% | 6 | | Apr 2026 | Lentil brands | 1.9K | 0.01% | 6 | | May 2026 | Lentil brands | 2.4K | 0.01% | 6 | | Jun 2026 | Lentil brands | 2.9K | 0.02% | 6 | | Jul 2026 | Lentil brands | 2.9K | 0.02% | 6 | | Aug 2026 | Lentil brands | 3.6K | 0.02% | 6 | | Sep 2026 | Lentil brands | — | — | — | | Oct 2025 | Oats | 1K | 0.46% | 5 | | Nov 2025 | Oats | 1K | 0.56% | 5 | | Dec 2025 | Oats | 1K | 0.57% | 5 | | Jan 2026 | Oats | 1.3K | 0.6% | 5 | | Feb 2026 | Oats | 1.6K | 0.73% | 5 | | Mar 2026 | Oats | 1.9K | 0.87% | 5 | | Apr 2026 | Oats | 1.9K | 0.88% | 5 | | May 2026 | Oats | 2.4K | 1.1% | 5 | | Jun 2026 | Oats | 2.9K | 1.4% | 4 | | Jul 2026 | Oats | 2.9K | 1.4% | 4 | | Aug 2026 | Oats | 3.6K | 1.4% | 3 | | Sep 2026 | Oats | — | — | — | | Oct 2025 | Quinoa brands | 1K | 0.52% | 5 | | Nov 2025 | Quinoa brands | 1K | 0.5% | 5 | | Dec 2025 | Quinoa brands | 1K | 0.43% | 5 | | Jan 2026 | Quinoa brands | 1.3K | 0.54% | 5 | | Feb 2026 | Quinoa brands | 1.6K | 0.8% | 5 | | Mar 2026 | Quinoa brands | 1.9K | 0.94% | 5 | | Apr 2026 | Quinoa brands | 1.9K | 0.95% | 5 | | May 2026 | Quinoa brands | 2.4K | 1.2% | 5 | | Jun 2026 | Quinoa brands | 2.9K | 1.5% | 5 | | Jul 2026 | Quinoa brands | 2.9K | 1.5% | 5 | | Aug 2026 | Quinoa brands | 3.6K | 1.8% | 5 | | Sep 2026 | Quinoa brands | — | — | — | | Oct 2025 | Flour | 1K | 0.99% | 4 | | Nov 2025 | Flour | 1K | 0.68% | 5 | | Dec 2025 | Flour | 1K | 0.66% | 5 | | Jan 2026 | Flour | 1.3K | 1% | 4 | | Feb 2026 | Flour | 1.6K | 1.6% | 4 | | Mar 2026 | Flour | 1.9K | 1.9% | 3 | | Apr 2026 | Flour | 1.9K | 2.2% | 3 | | May 2026 | Flour | 2.4K | 2.8% | 3 | | Jun 2026 | Flour | 2.9K | 4.1% | 3 | | Jul 2026 | Flour | 2.9K | 4.1% | 3 | | Aug 2026 | Flour | 3.6K | 4.1% | 3 | | Sep 2026 | Flour | — | — | — | ## How is Bob's Red Mill measured? Brandwave collects information about searches that people make online using Bob's Red Mill’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bobs red mill” ## Which lentil brands compete with Bob's Red Mill? - [Sainsbury's](/demand/global-en/brands/sainsbury-s): Head-to-head: /demand/global-en/compare/bob-s-red-mill-vs-sainsbury-s - [Tesco](/demand/global-en/brands/tesco): Head-to-head: /demand/global-en/compare/bob-s-red-mill-vs-tesco - [East End](/demand/global-en/brands/east-end): Head-to-head: /demand/global-en/compare/bob-s-red-mill-vs-east-end - [Natco](/demand/global-en/brands/natco): Head-to-head: /demand/global-en/compare/bob-s-red-mill-vs-natco - [Merchant Gourmet](/demand/global-en/brands/merchant-gourmet): Head-to-head: /demand/global-en/compare/bob-s-red-mill-vs-merchant-gourmet ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Bob's Red Mill: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/bob-s-red-mill This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/bob-s-red-mill. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.