--- title: "BMW Motorrad: search popularity worldwide" description: "BMW's motorcycle brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/bmw-motorrad" publisher: "Brandwave" --- # BMW Motorrad: search popularity worldwide BMW's motorcycle brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: BMW Motorrad - **Owned by**: BMW - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among motorcycle brands**: 1.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Motorcycle brands | 8 | 1.7% | 450K | - [Motorcycle brands](/demand/global-en/categories/motorcycle-brands) ## Top motorcycle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, BMW Motorrad was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. BMW Motorrad is the fifth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Honda | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Kawasaki | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Suzuki | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Harley-Davidson | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | BMW Motorrad | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Ducati | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Yamaha Motor | 6th | 0 of 3 | 1 of 1 | 1 of 4 | | Triumph | 8th | 1 of 3 | 1 of 1 | 2 of 4 | | Royal Enfield | 9th | 2 of 3 | 0 of 1 | 2 of 4 | | KTM | 10th | 1 of 3 | 1 of 1 | 2 of 4 | ## Every AI answer about motorcycle brands - Asked ChatGPT "Which motorcycle brand should I buy?": 1. Honda, 2. Kawasaki, 3. Suzuki, 4. Harley-Davidson - Asked ChatGPT "What are the best motorcycle brands?": 1. Honda, 2. Kawasaki, 3. Suzuki, 4. BMW Motorrad, 5. Ducati, 6. Harley-Davidson, 7. Triumph, 8. KTM, 9. Royal Enfield - Asked ChatGPT "What's the best motorcycle brand for a first bike?": 1. Honda, 2. Kawasaki, 3. Royal Enfield - Searched Google, AI Overview "motorcycle brands": 1. Honda, 2. Yamaha Motor, 3. Kawasaki, 4. Suzuki, 5. Harley-Davidson, 6. BMW Motorrad, 7. Ducati, 8. Triumph, 9. KTM Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for BMW Motorrad changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for BMW Motorrad worldwide fell from 550K to 450K. - Across the 12 months ending September 2026, BMW Motorrad’s share of searches among motorcycle brands worldwide held steady, from 1.8% to 1.7%. ## How did search popularity change for motorcycle brands worldwide in September 2026? - In September 2026, Honda gained share of searches among motorcycle brands worldwide, from 42.8% to 43.4%. - In September 2026, Harley-Davidson lost share of searches among motorcycle brands worldwide, from 12% to 10.1%. - Royal Enfield’s share of searches among motorcycle brands worldwide has gained ground for 3 months in a row, from 10.1% to 12.4% in September 2026. - In September 2026, Suzuki rose from 4th to 3rd among motorcycle brands worldwide. - Estimated monthly branded searches for Yamaha Motor worldwide fell 29.9% over 12 measured months, from 383K to 268K in September 2026. - Estimated monthly branded searches for Triumph worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Motorcycle brands | 550K | 1.8% | 8 | | Nov 2025 | Motorcycle brands | 550K | 2% | 8 | | Dec 2025 | Motorcycle brands | 450K | 1.7% | 8 | | Jan 2026 | Motorcycle brands | 450K | 1.6% | 8 | | Feb 2026 | Motorcycle brands | 450K | 1.7% | 8 | | Mar 2026 | Motorcycle brands | 550K | 1.9% | 8 | | Apr 2026 | Motorcycle brands | 550K | 1.9% | 8 | | May 2026 | Motorcycle brands | 673K | 2.3% | 8 | | Jun 2026 | Motorcycle brands | 550K | 2% | 8 | | Jul 2026 | Motorcycle brands | 550K | 2.1% | 8 | | Aug 2026 | Motorcycle brands | 550K | 2% | 8 | | Sep 2026 | Motorcycle brands | 450K | 1.7% | 8 | ## How are BMW Motorrad’s branded searches counted? Brandwave collects information about searches that people make online using BMW Motorrad’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bmw motorrad” ## Which motorcycle brands compete with BMW Motorrad? - [Honda](/demand/global-en/brands/honda) - [Royal Enfield](/demand/global-en/brands/royal-enfield) - [Suzuki](/demand/global-en/brands/suzuki) - [Harley-Davidson](/demand/global-en/brands/harley-davidson) - [Kawasaki](/demand/global-en/brands/kawasaki): Head-to-head: /demand/global-en/compare/bmw-motorrad-vs-kawasaki - [KTM](/demand/global-en/brands/ktm): Head-to-head: /demand/global-en/compare/bmw-motorrad-vs-ktm - [Ducati](/demand/global-en/brands/ducati): Head-to-head: /demand/global-en/compare/bmw-motorrad-vs-ducati - [Yamaha Motor](/demand/global-en/brands/yamaha-motor): Head-to-head: /demand/global-en/compare/bmw-motorrad-vs-yamaha-motor - [Triumph](/demand/global-en/brands/triumph): Head-to-head: /demand/global-en/compare/bmw-motorrad-vs-triumph ## Who owns BMW Motorrad? BMW Motorrad is owned by BMW. Brandwave also tracks BMW and MINI, owned by the same company, worldwide. - [BMW](/demand/global-en/companies/bmw): Owns 3 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns BMW Motorrad? BMW Motorrad is owned by BMW. Brandwave also tracks BMW and MINI, owned by the same company, worldwide. ## Cite this page Brandwave. "BMW Motorrad: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/bmw-motorrad This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/bmw-motorrad. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.