--- title: "Blunt: search popularity worldwide" description: "Blunt makes storm umbrellas. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/blunt" publisher: "Brandwave" --- # Blunt: search popularity worldwide Blunt makes storm umbrellas. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Blunt - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among umbrella brands**: 12.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Umbrella brands | 2 | 12.9% | 27.1K | - [Umbrella brands](/demand/global-en/categories/umbrella-brands) ## Top umbrella brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Blunt was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Blunt is the second most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Weatherman | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Blunt | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Davek | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Fulton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Karen Walker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Senz | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about umbrella brands - Asked ChatGPT "Which umbrella brand should I buy?": 1. Weatherman, 2. Blunt, 3. Davek - Asked ChatGPT "What are the best umbrella brands?": 1. Weatherman, 2. Blunt, 3. Davek - Asked ChatGPT "What's the best umbrella brand for windy weather?": 1. Weatherman, 2. Davek, 3. Blunt - Searched Google, AI Overview "best umbrella": 1. Davek, 2. Weatherman - Searched Google, AI Overview "windproof umbrella": 1. Weatherman, 2. Davek Not named in any answer: Fulton, Karen Walker and Senz. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Blunt changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Blunt worldwide held steady at 27.1K. - Across the 12 months ending September 2026, Blunt’s share of searches among umbrella brands worldwide decreased from 14.5% to 12.9%. - Across the 12 months ending September 2026, Blunt’s share of searches among umbrella brands worldwide peaked at 22.8% in November 2025 and was lowest at 11.9% in January 2026. ## How did search popularity change for umbrella brands worldwide in September 2026? - In September 2026, Fulton gained share of searches among umbrella brands worldwide, from 62.4% to 64.3%. - In September 2026, Blunt lost share of searches among umbrella brands worldwide, from 15.3% to 12.9%. - Senz’s share of searches among umbrella brands worldwide has gained ground for 3 months in a row, from 4.5% to 5.8% in September 2026. - Estimated monthly branded searches for Davek worldwide fell 45.7% over 12 measured months, from 8.1K to 4.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Umbrella brands | 27.1K | 14.5% | 2 | | Nov 2025 | Umbrella brands | 49.5K | 22.8% | 2 | | Dec 2025 | Umbrella brands | 40.5K | 19.8% | 2 | | Jan 2026 | Umbrella brands | 22.2K | 11.9% | 3 | | Feb 2026 | Umbrella brands | 22.2K | 12.5% | 3 | | Mar 2026 | Umbrella brands | 33.1K | 16.7% | 2 | | Apr 2026 | Umbrella brands | 27.1K | 14% | 3 | | May 2026 | Umbrella brands | 33.1K | 16.9% | 2 | | Jun 2026 | Umbrella brands | 40.5K | 18.3% | 2 | | Jul 2026 | Umbrella brands | 33.1K | 14.9% | 2 | | Aug 2026 | Umbrella brands | 33.1K | 15.3% | 2 | | Sep 2026 | Umbrella brands | 27.1K | 12.9% | 2 | ## How are Blunt’s branded searches counted? Brandwave collects information about searches that people make online using Blunt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “blunt umbrella” ## Which umbrella brands compete with Blunt? - [Fulton](/demand/global-en/brands/fulton-umbrellas): Head-to-head: /demand/global-en/compare/blunt-vs-fulton-umbrellas - [Karen Walker](/demand/global-en/brands/karen-walker): Head-to-head: /demand/global-en/compare/blunt-vs-karen-walker - [Senz](/demand/global-en/brands/senz): Head-to-head: /demand/global-en/compare/blunt-vs-senz - [Davek](/demand/global-en/brands/davek): Head-to-head: /demand/global-en/compare/blunt-vs-davek - [Weatherman](/demand/global-en/brands/weatherman): Head-to-head: /demand/global-en/compare/blunt-vs-weatherman ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Blunt: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/blunt This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/blunt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.