--- title: "Blundstone: search popularity and Share of Search worldwide" description: "Blundstone is a boot brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/blundstone" publisher: "Brandwave" --- # Blundstone: search popularity and Share of Search worldwide Blundstone is a boot brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Blundstone - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among boots**: 3.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Boots | 5 | 3.5% | 301K | | Safety boots | 3 | 12.7% | 301K | | Work boot brands | 4 | 16.8% | 301K | - [Boots](/demand/global-en/categories/boots) - [Safety boots](/demand/global-en/categories/safety-boots) - [Work boot brands](/demand/global-en/categories/work-boot-brands) ## How has branded search demand for Blundstone changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Blundstone worldwide fell from 673K to 301K. - Across the 11 months ending August 2026, Blundstone’s estimated Share of Search among boots worldwide held steady, from 3.9% to 3.5%. - Across the 11 months ending August 2026, Blundstone’s estimated Share of Search among safety boots worldwide decreased from 14.8% to 12.7%. - Across the 11 months ending August 2026, Blundstone’s estimated Share of Search among safety boots worldwide peaked at 16.7% in November 2025 and was lowest at 7.2% in March 2026. - Across the 11 months ending August 2026, Blundstone’s estimated Share of Search among work boot brands worldwide decreased from 21.4% to 16.8%. - Across the 11 months ending August 2026, Blundstone’s estimated Share of Search among work boot brands worldwide peaked at 26.3% in November 2025 and was lowest at 8.4% in March 2026. - Across the 11 months ending August 2026, Blundstone fell from 3rd to 4th among work boot brands worldwide. ## How did search popularity change for boots worldwide in August 2026? - In August 2026, UGG gained estimated Share of Search among boots worldwide, from 37.1% to 47.1%. - In August 2026, Timberland lost estimated Share of Search among boots worldwide, from 30.3% to 25.8%. - In August 2026, Dr. Martens lost estimated Share of Search among boots worldwide, from 20.2% to 17.3%. - In August 2026, Red Wing lost estimated Share of Search among boots worldwide, from 7.5% to 5.2%. - Estimated monthly branded searches for Sorel worldwide fell 55.3% over 11 measured months, from 246K to 110K in August 2026. - Estimated monthly branded searches for Blundstone worldwide fell 55.3% over 11 measured months, from 673K to 301K in August 2026. ## How did search popularity change for safety boots worldwide in August 2026? - In August 2026, Blundstone gained estimated Share of Search among safety boots worldwide, from 10.1% to 12.7%. - In August 2026, Dr. Martens gained estimated Share of Search among safety boots worldwide, from 61.5% to 63.2%. - In August 2026, Red Wing lost estimated Share of Search among safety boots worldwide, from 22.7% to 19%. - In August 2026, Steel Blue lost estimated Share of Search among safety boots worldwide, from 3.1% to 2.5%. - Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026. ## How did search popularity change for work boot brands worldwide in August 2026? - In August 2026, Blundstone gained estimated Share of Search among work boot brands worldwide, from 12.2% to 16.8%. - In August 2026, Ariat gained estimated Share of Search among work boot brands worldwide, from 33.3% to 37.5%. - In August 2026, Oliver lost estimated Share of Search among work boot brands worldwide, from 27.2% to 20.5%. - In August 2026, Red Wing lost estimated Share of Search among work boot brands worldwide, from 27.2% to 25.1%. - Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Boots | 673K | 3.9% | 5 | | Nov 2025 | Boots | 1M | 3.6% | 5 | | Dec 2025 | Boots | 823K | 3.6% | 5 | | Jan 2026 | Boots | 550K | 3.5% | 5 | | Feb 2026 | Boots | 368K | 4% | 5 | | Mar 2026 | Boots | 301K | 3.4% | 5 | | Apr 2026 | Boots | 246K | 3.9% | 5 | | May 2026 | Boots | 246K | 4% | 5 | | Jun 2026 | Boots | 201K | 4% | 5 | | Jul 2026 | Boots | 201K | 3.3% | 5 | | Aug 2026 | Boots | 301K | 3.5% | 5 | | Sep 2026 | Boots | — | — | — | | Oct 2025 | Safety boots | 673K | 14.8% | 3 | | Nov 2025 | Safety boots | 1M | 16.7% | 3 | | Dec 2025 | Safety boots | 823K | 15.8% | 3 | | Jan 2026 | Safety boots | 550K | 11.6% | 3 | | Feb 2026 | Safety boots | 368K | 13.1% | 3 | | Mar 2026 | Safety boots | 301K | 7.2% | 3 | | Apr 2026 | Safety boots | 246K | 9.5% | 3 | | May 2026 | Safety boots | 246K | 12.1% | 3 | | Jun 2026 | Safety boots | 201K | 11.4% | 3 | | Jul 2026 | Safety boots | 201K | 10.1% | 3 | | Aug 2026 | Safety boots | 301K | 12.7% | 3 | | Sep 2026 | Safety boots | — | — | — | | Oct 2025 | Work boot brands | 673K | 21.4% | 3 | | Nov 2025 | Work boot brands | 1M | 26.3% | 3 | | Dec 2025 | Work boot brands | 823K | 22.7% | 3 | | Jan 2026 | Work boot brands | 550K | 16.4% | 3 | | Feb 2026 | Work boot brands | 368K | 18% | 3 | | Mar 2026 | Work boot brands | 301K | 8.4% | 4 | | Apr 2026 | Work boot brands | 246K | 10.4% | 4 | | May 2026 | Work boot brands | 246K | 14.1% | 4 | | Jun 2026 | Work boot brands | 201K | 9.4% | 4 | | Jul 2026 | Work boot brands | 201K | 12.2% | 4 | | Aug 2026 | Work boot brands | 301K | 16.8% | 4 | | Sep 2026 | Work boot brands | — | — | — | ## How is Blundstone measured? Brandwave collects information about searches that people make online using Blundstone’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “blundstone” ## Which boots compete with Blundstone? - [UGG](/demand/global-en/brands/ugg): Head-to-head: /demand/global-en/compare/blundstone-vs-ugg - [Timberland](/demand/global-en/brands/timberland): Head-to-head: /demand/global-en/compare/blundstone-vs-timberland - [Dr. Martens](/demand/global-en/brands/dr-martens): Head-to-head: /demand/global-en/compare/blundstone-vs-dr-martens - [Red Wing](/demand/global-en/brands/red-wing): Head-to-head: /demand/global-en/compare/blundstone-vs-red-wing - [Sorel](/demand/global-en/brands/sorel): Head-to-head: /demand/global-en/compare/blundstone-vs-sorel ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Blundstone: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/blundstone This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/blundstone. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.