---
title: "Blueland: search popularity and Share of Search worldwide"
description: "Blueland offers refillable household cleaning products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/blueland"
publisher: "Brandwave"
---

# Blueland: search popularity and Share of Search worldwide

Blueland offers refillable household cleaning products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Blueland
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among refillable home cleaning brands**: 47.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Refillable home cleaning brands | 1 | 47.1% | 63.1K |

- [Refillable home cleaning brands](/demand/global-en/categories/refillable-home-cleaning-brands)

## How has branded search demand for Blueland changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Blueland worldwide held steady, from 63.2K to 63.1K.
- Across the 11 months ending August 2026, Blueland’s estimated Share of Search among refillable home cleaning brands worldwide increased from 44.1% to 47.1%.
- Across the 11 months ending August 2026, Blueland’s estimated Share of Search among refillable home cleaning brands worldwide peaked at 48.3% in February 2026 and was lowest at 43.2% in May 2026.

## How did search popularity change for refillable home cleaning brands worldwide in August 2026?

- In August 2026, Cleancult gained estimated Share of Search among refillable home cleaning brands worldwide, from 3.3% to 4%.
- In August 2026, Branch Basics lost estimated Share of Search among refillable home cleaning brands worldwide, from 39.2% to 38.4%.
- Blueland’s estimated Share of Search among refillable home cleaning brands worldwide has gained ground for 3 months in a row, from 43.2% to 47.1% in August 2026.
- Estimated monthly branded searches for OceanSaver worldwide rose 19.3% over 11 measured months, from 7.2K to 8.6K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Refillable home cleaning brands | 63.2K | 44.1% | 1 |
| Nov 2025 | Refillable home cleaning brands | 77.1K | 45.1% | 1 |
| Dec 2025 | Refillable home cleaning brands | 63.9K | 44.9% | 1 |
| Jan 2026 | Refillable home cleaning brands | 80.7K | 45.7% | 1 |
| Feb 2026 | Refillable home cleaning brands | 65.4K | 48.3% | 1 |
| Mar 2026 | Refillable home cleaning brands | 78.1K | 47.7% | 1 |
| Apr 2026 | Refillable home cleaning brands | 78.4K | 47.4% | 1 |
| May 2026 | Refillable home cleaning brands | 63.6K | 43.2% | 2 |
| Jun 2026 | Refillable home cleaning brands | 62.3K | 46.3% | 1 |
| Jul 2026 | Refillable home cleaning brands | 62.4K | 46.9% | 1 |
| Aug 2026 | Refillable home cleaning brands | 63.1K | 47.1% | 1 |
| Sep 2026 | Refillable home cleaning brands | — | — | — |

## How is Blueland measured?

Brandwave collects information about searches that people make online using Blueland’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “blueland”
- “blueland cleaners”
- “blueland cleaning”
- “blueland cleaning products”
- “blueland com”
- “cleaner blueland”
- “cleaning products blueland”

## Which refillable home cleaning brands compete with Blueland?

- [Branch Basics](/demand/global-en/brands/branch-basics): Head-to-head: /demand/global-en/compare/blueland-vs-branch-basics
- [OceanSaver](/demand/global-en/brands/oceansaver): Head-to-head: /demand/global-en/compare/blueland-vs-oceansaver
- [Homethings](/demand/global-en/brands/homethings): Head-to-head: /demand/global-en/compare/blueland-vs-homethings
- [Cleancult](/demand/global-en/brands/cleancult): Head-to-head: /demand/global-en/compare/blueland-vs-cleancult

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Blueland: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/blueland

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/blueland. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.