--- title: "Blue: search popularity and Share of Search worldwide" description: "Blue is microphone maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/blue-microphones" publisher: "Brandwave" --- # Blue: search popularity and Share of Search worldwide Blue is microphone maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Blue - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among podcast microphone brands**: 11.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Podcast microphone brands | 5 | 11.5% | 109K | | Microphone brands | 3 | 15.7% | 109K | - [Podcast microphone brands](/demand/global-en/categories/podcast-microphone-brands) - [Microphone brands](/demand/global-en/categories/microphone-brands) ## How has branded search demand for Blue changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Blue worldwide held steady at 109K. - Across the 11 months ending August 2026, Blue’s estimated Share of Search among podcast microphone brands worldwide increased from 10.6% to 11.5%. - Across the 11 months ending August 2026, Blue’s estimated Share of Search among podcast microphone brands worldwide peaked at 11.5% in August 2026 and was lowest at 6.5% in April 2026. - Across the 11 months ending August 2026, Blue’s estimated Share of Search among microphone brands worldwide increased from 13.7% to 15.7%. - Across the 11 months ending August 2026, Blue’s estimated Share of Search among microphone brands worldwide peaked at 15.7% in August 2026 and was lowest at 13.2% in June 2026. - Across the 11 months ending August 2026, Blue rose from 4th to 3rd among microphone brands worldwide. ## How did search popularity change for podcast microphone brands worldwide in August 2026? - In August 2026, Audio-Technica lost estimated Share of Search among podcast microphone brands worldwide, from 30.4% to 29.7%. - Estimated monthly branded searches for RODE worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026. - Estimated monthly branded searches for Shure worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026. ## How did search popularity change for microphone brands worldwide in August 2026? - In August 2026, Blue gained estimated Share of Search among microphone brands worldwide, from 15.1% to 15.7%. - In August 2026, Audio-Technica lost estimated Share of Search among microphone brands worldwide, from 41.6% to 40.7%. - Estimated monthly branded searches for RODE worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026. - Estimated monthly branded searches for Shure worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026. - Estimated monthly branded searches for Sennheiser worldwide fell 18.2% over 11 measured months, from 123K to 100K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Podcast microphone brands | 109K | 10.6% | 5 | | Nov 2025 | Podcast microphone brands | 128K | 10.9% | 5 | | Dec 2025 | Podcast microphone brands | 132K | 10.8% | 5 | | Jan 2026 | Podcast microphone brands | 132K | 11.3% | 5 | | Feb 2026 | Podcast microphone brands | 109K | 11% | 5 | | Mar 2026 | Podcast microphone brands | 109K | 10.1% | 5 | | Apr 2026 | Podcast microphone brands | 92.1K | 6.5% | 5 | | May 2026 | Podcast microphone brands | 105K | 10.4% | 5 | | Jun 2026 | Podcast microphone brands | 88.8K | 9.6% | 5 | | Jul 2026 | Podcast microphone brands | 105K | 11.1% | 5 | | Aug 2026 | Podcast microphone brands | 109K | 11.5% | 5 | | Sep 2026 | Podcast microphone brands | — | — | — | | Oct 2025 | Microphone brands | 109K | 13.7% | 4 | | Nov 2025 | Microphone brands | 128K | 13.7% | 4 | | Dec 2025 | Microphone brands | 132K | 14.6% | 3 | | Jan 2026 | Microphone brands | 132K | 14.7% | 3 | | Feb 2026 | Microphone brands | 109K | 14.8% | 3 | | Mar 2026 | Microphone brands | 109K | 14.8% | 4 | | Apr 2026 | Microphone brands | 92.1K | 13.4% | 4 | | May 2026 | Microphone brands | 105K | 14.8% | 3 | | Jun 2026 | Microphone brands | 88.8K | 13.2% | 5 | | Jul 2026 | Microphone brands | 105K | 15.1% | 3 | | Aug 2026 | Microphone brands | 109K | 15.7% | 3 | | Sep 2026 | Microphone brands | — | — | — | ## How is Blue measured? Brandwave collects information about searches that people make online using Blue’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “blue microphone” - “blue yeti” ## Which podcast microphone brands compete with Blue? - [Audio-Technica](/demand/global-en/brands/audio-technica): Head-to-head: /demand/global-en/compare/audio-technica-vs-blue-microphones - [HyperX](/demand/global-en/brands/hyperx): Head-to-head: /demand/global-en/compare/blue-microphones-vs-hyperx - [Samson](/demand/global-en/brands/samson): Head-to-head: /demand/global-en/compare/blue-microphones-vs-samson - [Shure](/demand/global-en/brands/shure): Head-to-head: /demand/global-en/compare/blue-microphones-vs-shure - [RODE](/demand/global-en/brands/rode): Head-to-head: /demand/global-en/compare/blue-microphones-vs-rode ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Blue: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/blue-microphones This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/blue-microphones. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.