--- title: "Blizzard: search popularity worldwide" description: "Blizzard is a ski and snowboard brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/blizzard" publisher: "Brandwave" --- # Blizzard: search popularity worldwide Blizzard is a ski and snowboard brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Blizzard - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among ski and snowboard brands**: 1.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Ski and snowboard brands | 8 | 1.4% | 14.8K | | Ski brands | 6 | 1.7% | 14.8K | - [Ski and snowboard brands](/demand/global-en/categories/ski-and-snowboard-brands) - [Ski brands](/demand/global-en/categories/ski-brands) ## Top ski and snowboard brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Blizzard was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Blizzard is the fifth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Salomon Ski | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Burton | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Rossignol | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Atomic | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Blizzard | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Jones Snowboards | 6th | 3 of 3 | 1 of 2 | 4 of 5 | | Völkl | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Capita | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | K2 | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Lib Tech | 10th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about ski and snowboard brands - Asked ChatGPT "Which ski or snowboard brand should I buy?": 1. Salomon Ski, 2. K2, 3. Rossignol, 4. Jones Snowboards, 5. Atomic - Asked ChatGPT "What are the best ski and snowboard brands?": 1. Salomon Ski, 2. Atomic, 3. Blizzard, 4. Rossignol, 5. Völkl, 6. Burton, 7. Jones Snowboards, 8. Capita, 9. Lib Tech, 10. K2 - Asked ChatGPT "What's the best ski or snowboard brand for mountain sports?": 1. Burton, 2. Rossignol, 3. Salomon Ski, 4. Atomic, 5. Jones Snowboards, 6. Völkl - Searched Google, AI Overview "best ski brands": 1. Blizzard, 2. Völkl, 3. Atomic, 4. Rossignol - Searched Google, AI Overview "best snowboard brands": 1. Burton, 2. Capita, 3. Jones Snowboards, 4. Salomon Ski, 5. Lib Tech Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Blizzard changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Blizzard worldwide fell from 22.2K to 14.8K. - Across the 12 months ending September 2026, Blizzard’s share of searches among ski and snowboard brands worldwide peaked at 2.7% in January 2026 and was lowest at 0.41% in June 2026. - Across the 12 months ending September 2026, Blizzard’s share of searches among ski brands worldwide peaked at 3.4% in February 2026 and was lowest at 0.47% in June 2026. ## How did search popularity change for ski and snowboard brands worldwide in September 2026? - In September 2026, Blizzard overtook Lib Tech to rank 8th among ski and snowboard brands worldwide, with 1.4% of the searches. - In September 2026, Burton gained share of searches among ski and snowboard brands worldwide, from 5.7% to 8.7%. - In September 2026, Capita gained share of searches among ski and snowboard brands worldwide, from 5.6% to 8.3%. - In September 2026, Rossignol gained share of searches among ski and snowboard brands worldwide, from 5.6% to 8.3%. - In September 2026, Atomic gained share of searches among ski and snowboard brands worldwide, from 2% to 3.6%. - In September 2026, Salomon Ski gained share of searches among ski and snowboard brands worldwide, from 1.1% to 2%. ## How did search popularity change for ski brands worldwide in September 2026? - In September 2026, Rossignol gained share of searches among ski brands worldwide, from 6.4% to 10.1%. - In September 2026, Atomic gained share of searches among ski brands worldwide, from 2.3% to 4.4%. - In September 2026, Head gained share of searches among ski brands worldwide, from 1.3% to 2.5%. - In September 2026, Salomon Ski gained share of searches among ski brands worldwide, from 1.3% to 2.5%. - In September 2026, Blizzard gained share of searches among ski brands worldwide, from 0.85% to 1.7%. - In September 2026, Völkl gained share of searches among ski brands worldwide, from 0.85% to 1.7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ski and snowboard brands | 22.2K | 1.5% | 8 | | Nov 2025 | Ski and snowboard brands | 33.1K | 1.9% | 8 | | Dec 2025 | Ski and snowboard brands | 49.5K | 2.5% | 7 | | Jan 2026 | Ski and snowboard brands | 60.5K | 2.7% | 8 | | Feb 2026 | Ski and snowboard brands | 49.5K | 2.6% | 9 | | Mar 2026 | Ski and snowboard brands | 33.1K | 2.5% | 8 | | Apr 2026 | Ski and snowboard brands | 12.1K | 1.2% | 8 | | May 2026 | Ski and snowboard brands | 5.4K | 0.49% | 9 | | Jun 2026 | Ski and snowboard brands | 4.4K | 0.41% | 9 | | Jul 2026 | Ski and snowboard brands | 5.4K | 0.57% | 10 | | Aug 2026 | Ski and snowboard brands | 9.9K | 0.74% | 9 | | Sep 2026 | Ski and snowboard brands | 14.8K | 1.4% | 8 | | Oct 2025 | Ski brands | 22.2K | 1.9% | 6 | | Nov 2025 | Ski brands | 33.1K | 2.3% | 6 | | Dec 2025 | Ski brands | 49.5K | 3.2% | 6 | | Jan 2026 | Ski brands | 60.5K | 3.4% | 6 | | Feb 2026 | Ski brands | 49.5K | 3.4% | 7 | | Mar 2026 | Ski brands | 33.1K | 3% | 6 | | Apr 2026 | Ski brands | 12.1K | 1.4% | 6 | | May 2026 | Ski brands | 5.4K | 0.55% | 6 | | Jun 2026 | Ski brands | 4.4K | 0.47% | 6 | | Jul 2026 | Ski brands | 5.4K | 0.68% | 7 | | Aug 2026 | Ski brands | 9.9K | 0.85% | 6 | | Sep 2026 | Ski brands | 14.8K | 1.7% | 6 | ## How are Blizzard’s branded searches counted? Brandwave collects information about searches that people make online using Blizzard’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “blizzard skis” ## Which ski and snowboard brands compete with Blizzard? - [K2](/demand/global-en/brands/k2) - [Burton](/demand/global-en/brands/burton) - [Capita](/demand/global-en/brands/capita) - [Rossignol](/demand/global-en/brands/rossignol) - [Atomic](/demand/global-en/brands/atomic): Head-to-head: /demand/global-en/compare/atomic-vs-blizzard - [Jones Snowboards](/demand/global-en/brands/jones-snowboards): Head-to-head: /demand/global-en/compare/blizzard-vs-jones-snowboards - [Salomon Ski](/demand/global-en/brands/salomon-ski): Head-to-head: /demand/global-en/compare/blizzard-vs-salomon-ski - [Lib Tech](/demand/global-en/brands/lib-tech): Head-to-head: /demand/global-en/compare/blizzard-vs-lib-tech - [Völkl](/demand/global-en/brands/volkl-skis): Head-to-head: /demand/global-en/compare/blizzard-vs-volkl-skis ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Blizzard: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/blizzard This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/blizzard. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.