---
title: "Blissy: search popularity worldwide"
description: "Blissy makes silk pillowcases and sleep accessories. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/blissy"
publisher: "Brandwave"
---

# Blissy: search popularity worldwide

Blissy makes silk pillowcases and sleep accessories. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Blissy
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among silk pillowcase brands**: 69.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Silk pillowcase brands | 1 | 69.2% | 45.2K |

- [Silk pillowcase brands](/demand/global-en/categories/silk-pillowcases)

## How has branded search demand for Blissy changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Blissy worldwide fell from 60.2K to 45.2K.
- Across the 12 months ending September 2026, Blissy’s share of searches among silk pillowcase brands worldwide decreased from 77.6% to 69.2%.
- Across the 12 months ending September 2026, Blissy’s share of searches among silk pillowcase brands worldwide peaked at 77.6% in October 2025 and was lowest at 49.7% in July 2026.

## How did search popularity change for silk pillowcase brands worldwide in September 2026?

- In September 2026, Slip overtook Kitsch and Quince to rank 2nd among silk pillowcase brands worldwide, with 10.1% of the searches.
- In September 2026, Blissy gained share of searches among silk pillowcase brands worldwide, from 58.5% to 69.2%.
- In September 2026, Kitsch lost share of searches among silk pillowcase brands worldwide, from 15.7% to 8.3%.
- In September 2026, Quince lost share of searches among silk pillowcase brands worldwide, from 8.5% to 3.7%.
- In September 2026, Fishers Finery rose from 5th to 4th among silk pillowcase brands worldwide.
- In September 2026, LilySilk rose from 8th to 7th among silk pillowcase brands worldwide.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Silk pillowcase brands | 60.2K | 77.6% | 1 |
| Nov 2025 | Silk pillowcase brands | 121K | 75% | 1 |
| Dec 2025 | Silk pillowcase brands | 135K | 71.7% | 1 |
| Jan 2026 | Silk pillowcase brands | 60.2K | 66.7% | 1 |
| Feb 2026 | Silk pillowcase brands | 45.2K | 58.3% | 1 |
| Mar 2026 | Silk pillowcase brands | 51.2K | 67.8% | 1 |
| Apr 2026 | Silk pillowcase brands | 41.9K | 64.6% | 1 |
| May 2026 | Silk pillowcase brands | 41.9K | 58.9% | 1 |
| Jun 2026 | Silk pillowcase brands | 37K | 55.3% | 1 |
| Jul 2026 | Silk pillowcase brands | 41.9K | 49.7% | 1 |
| Aug 2026 | Silk pillowcase brands | 45.2K | 58.5% | 1 |
| Sep 2026 | Silk pillowcase brands | 45.2K | 69.2% | 1 |

## How are Blissy’s branded searches counted?

Brandwave collects information about searches that people make online using Blissy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “blissy”
- “blissy pillowcase”

## Which silk pillowcase brands compete with Blissy?

- [Slip](/demand/global-en/brands/slip-silk): Head-to-head: /demand/global-en/compare/blissy-vs-slip-silk
- [Kitsch](/demand/global-en/brands/kitsch): Head-to-head: /demand/global-en/compare/blissy-vs-kitsch
- [Fishers Finery](/demand/global-en/brands/fishers-finery): Head-to-head: /demand/global-en/compare/blissy-vs-fishers-finery
- [Quince](/demand/global-en/brands/quince): Head-to-head: /demand/global-en/compare/blissy-vs-quince
- [Mulberry Park Silks](/demand/global-en/brands/mulberry-park-silks): Head-to-head: /demand/global-en/compare/blissy-vs-mulberry-park-silks
- [LilySilk](/demand/global-en/brands/lilysilk)
- [ZimaSilk](/demand/global-en/brands/zimasilk)
- [Brooklinen](/demand/global-en/brands/brooklinen)
- [Alaska Bear](/demand/global-en/brands/alaska-bear)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Blissy: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/blissy

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/blissy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.