---
title: "Blåkläder: search popularity worldwide"
description: "Blåkläder is a workwear brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/blaklader"
publisher: "Brandwave"
---

# Blåkläder: search popularity worldwide

Blåkläder is a workwear brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Blåkläder
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among workwear brands**: 6.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Workwear brands | 3 | 6.4% | 90.5K |

- [Workwear brands](/demand/global-en/categories/workwear-brands)

## How has branded search demand for Blåkläder changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Blåkläder worldwide held steady at 90.5K.
- Across the 12 months ending September 2026, Blåkläder’s share of searches among workwear brands worldwide peaked at 6.5% in February 2026 and was lowest at 2.8% in December 2025.

## How did search popularity change for workwear brands worldwide in September 2026?

- In September 2026, Portwest overtook TRUEWERK to rank 4th among workwear brands worldwide, with 4.2% of the searches.
- In September 2026, Blåkläder gained share of searches among workwear brands worldwide, from 4.4% to 6.4%.
- In September 2026, Ariat lost share of searches among workwear brands worldwide, from 48.5% to 47.2%.
- In September 2026, Duluth Trading Company lost share of searches among workwear brands worldwide, from 32.5% to 31.6%.
- TRUEWERK’s share of searches among workwear brands worldwide has lost ground for 3 months in a row, from 5.2% to 4.2% in September 2026.
- In September 2026, Dickies rose from 9th to 8th among workwear brands worldwide.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Workwear brands | 90.5K | 6.1% | 3 |
| Nov 2025 | Workwear brands | 90.5K | 4.1% | 4 |
| Dec 2025 | Workwear brands | 60.5K | 2.8% | 4 |
| Jan 2026 | Workwear brands | 74K | 5.2% | 3 |
| Feb 2026 | Workwear brands | 74K | 6.5% | 3 |
| Mar 2026 | Workwear brands | 74K | 5.9% | 3 |
| Apr 2026 | Workwear brands | 74K | 5.9% | 3 |
| May 2026 | Workwear brands | 60.5K | 4.5% | 4 |
| Jun 2026 | Workwear brands | 74K | 5.2% | 3 |
| Jul 2026 | Workwear brands | 49.5K | 3.9% | 5 |
| Aug 2026 | Workwear brands | 60.5K | 4.4% | 3 |
| Sep 2026 | Workwear brands | 90.5K | 6.4% | 3 |

## How are Blåkläder’s branded searches counted?

Brandwave collects information about searches that people make online using Blåkläder’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “blaklader”

## Which workwear brands compete with Blåkläder?

- [Ariat](/demand/global-en/brands/ariat): Head-to-head: /demand/global-en/compare/ariat-vs-blaklader
- [Duluth Trading Company](/demand/global-en/brands/duluth-trading-company): Head-to-head: /demand/global-en/compare/blaklader-vs-duluth-trading-company
- [Portwest](/demand/global-en/brands/portwest): Head-to-head: /demand/global-en/compare/blaklader-vs-portwest
- [TRUEWERK](/demand/global-en/brands/truewerk): Head-to-head: /demand/global-en/compare/blaklader-vs-truewerk
- [Red Kap](/demand/global-en/brands/red-kap): Head-to-head: /demand/global-en/compare/blaklader-vs-red-kap
- [Carhartt](/demand/global-en/brands/carhartt)
- [Dickies](/demand/global-en/brands/dickies)
- [Hard Yakka](/demand/global-en/brands/hard-yakka)
- [Caterpillar](/demand/global-en/brands/caterpillar)
- [Wrangler RIGGS Workwear](/demand/global-en/brands/wrangler-riggs-workwear)
- [Bisley](/demand/global-en/brands/bisley)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Blåkläder: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/blaklader

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/blaklader. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.