---
title: "Blackwell's: search popularity and Share of Search worldwide"
description: "Blackwell's is book retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/blackwell-s"
publisher: "Brandwave"
---

# Blackwell's: search popularity and Share of Search worldwide

Blackwell's is book retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Blackwell's
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among bookstores**: 2.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Bookstores | 3 | 2.5% | 201K |

- [Bookstores](/demand/global-en/categories/bookstores)

## How has branded search demand for Blackwell's changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Blackwell's worldwide fell from 246K to 201K.
- Across the 11 months ending August 2026, Blackwell's’ estimated Share of Search among bookstores worldwide decreased from 3.6% to 2.5%.
- Across the 11 months ending August 2026, Blackwell's’ estimated Share of Search among bookstores worldwide peaked at 3.6% in October 2025 and was lowest at 1.7% in December 2025.

## How did search popularity change for bookstores worldwide in August 2026?

- In August 2026, WHSmith overtook Blackwell's to rank 2nd among bookstores worldwide, at 3.1%.
- In August 2026, Barnes & Noble lost estimated Share of Search among bookstores worldwide, from 94.6% to 94.1%.
- Estimated monthly branded searches for Waterstones worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026.
- Estimated monthly branded searches for Blackwell's worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bookstores | 246K | 3.6% | 3 |
| Nov 2025 | Bookstores | 246K | 3% | 3 |
| Dec 2025 | Bookstores | 201K | 1.7% | 3 |
| Jan 2026 | Bookstores | 201K | 2.5% | 3 |
| Feb 2026 | Bookstores | 165K | 2.5% | 3 |
| Mar 2026 | Bookstores | 165K | 2.1% | 3 |
| Apr 2026 | Bookstores | 201K | 2.5% | 3 |
| May 2026 | Bookstores | 201K | 2.5% | 3 |
| Jun 2026 | Bookstores | 201K | 2.5% | 3 |
| Jul 2026 | Bookstores | 201K | 2.5% | 2 |
| Aug 2026 | Bookstores | 201K | 2.5% | 3 |
| Sep 2026 | Bookstores | — | — | — |

## How is Blackwell's measured?

Brandwave collects information about searches that people make online using Blackwell's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “blackwells”

## Which bookstores compete with Blackwell's?

- [Barnes & Noble](/demand/global-en/brands/barnes-noble): Head-to-head: /demand/global-en/compare/barnes-noble-vs-blackwell-s
- [WHSmith](/demand/global-en/brands/whsmith): Head-to-head: /demand/global-en/compare/blackwell-s-vs-whsmith
- [Waterstones](/demand/global-en/brands/waterstones): Head-to-head: /demand/global-en/compare/blackwell-s-vs-waterstones
- [Foyles](/demand/global-en/brands/foyles): Head-to-head: /demand/global-en/compare/blackwell-s-vs-foyles
- [Dymocks](/demand/global-en/brands/dymocks): Head-to-head: /demand/global-en/compare/blackwell-s-vs-dymocks

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Blackwell's: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/blackwell-s

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/blackwell-s. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.