--- title: "Blackstone: search popularity worldwide" description: "An American maker of outdoor griddles. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/blackstone-griddles" publisher: "Brandwave" --- # Blackstone: search popularity worldwide An American maker of outdoor griddles. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Blackstone - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among BBQ brands**: 10.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | BBQ brands | 4 | 10.4% | 165K | | Portable grill brands | 3 | 11.1% | 165K | - [BBQ brands](/demand/global-en/categories/bbq-brands) - [Portable grill brands](/demand/global-en/categories/portable-grill-brands) ## Top BBQ brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Blackstone was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Blackstone is the fifth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Weber | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Napoleon | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Char-Broil | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Traeger | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Blackstone | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Beefeater | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Matador | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about BBQ brands - Asked ChatGPT "Which BBQ brand should I buy?": 1. Weber, 2. Napoleon, 3. Traeger, 4. Char-Broil - Asked ChatGPT "What are the best BBQ brands?": 1. Weber, 2. Traeger, 3. Napoleon, 4. Blackstone - Asked ChatGPT "What's the best BBQ brand for everyday grilling?": 1. Weber, 2. Napoleon, 3. Char-Broil, 4. Traeger - Searched Google, AI Overview "bbq brands": 1. Weber, 2. Char-Broil, 3. Napoleon, 4. Blackstone, 5. Traeger - Searched Google, AI Overview "gas grill brand": 1. Weber, 2. Char-Broil, 3. Napoleon Not named in any answer: Beefeater and Matador. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Blackstone changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Blackstone worldwide held steady at 165K. - Across the 12 months ending September 2026, Blackstone’s share of searches among BBQ brands worldwide peaked at 15.9% in June 2026 and was lowest at 9.2% in February 2026. - Across the 12 months ending September 2026, Blackstone’s share of searches among portable grill brands worldwide peaked at 14.6% in June 2026 and was lowest at 9.7% in February 2026. - Across the 12 months ending September 2026, Blackstone rose from 4th to 3rd among portable grill brands worldwide. ## How did search popularity change for BBQ brands worldwide in September 2026? - In September 2026, Matador gained share of searches among BBQ brands worldwide, from 12.8% to 18.9%. - In September 2026, Weber lost share of searches among BBQ brands worldwide, from 46.5% to 42.1%. - In September 2026, Napoleon lost share of searches among BBQ brands worldwide, from 4.3% to 2.8%. - Blackstone’s share of searches among BBQ brands worldwide has lost ground for 3 months in a row, from 15.9% to 10.4% in September 2026. - Estimated monthly branded searches for Char-Broil worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. ## How did search popularity change for portable grill brands worldwide in September 2026? - In September 2026, Pit Boss overtook Traeger to rank 6th among portable grill brands worldwide, with 6.2% of the searches. - In September 2026, Coleman gained share of searches among portable grill brands worldwide, from 12.8% to 13.5%. - In September 2026, Blackstone gained share of searches among portable grill brands worldwide, from 10.4% to 11.1%. - In September 2026, Cuisinart gained share of searches among portable grill brands worldwide, from 10.4% to 11.1%. - In September 2026, Napoleon lost share of searches among portable grill brands worldwide, from 9.3% to 7.3%. - In September 2026, Weber lost share of searches among portable grill brands worldwide, from 46.4% to 44.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | BBQ brands | 165K | 10.8% | 4 | | Nov 2025 | BBQ brands | 201K | 11.3% | 4 | | Dec 2025 | BBQ brands | 201K | 11.3% | 4 | | Jan 2026 | BBQ brands | 165K | 10.7% | 4 | | Feb 2026 | BBQ brands | 135K | 9.2% | 4 | | Mar 2026 | BBQ brands | 246K | 12.3% | 4 | | Apr 2026 | BBQ brands | 301K | 11.6% | 3 | | May 2026 | BBQ brands | 450K | 14.9% | 2 | | Jun 2026 | BBQ brands | 368K | 15.9% | 2 | | Jul 2026 | BBQ brands | 301K | 14.3% | 3 | | Aug 2026 | BBQ brands | 201K | 10.4% | 4 | | Sep 2026 | BBQ brands | 165K | 10.4% | 4 | | Oct 2025 | Portable grill brands | 165K | 11.1% | 4 | | Nov 2025 | Portable grill brands | 201K | 10.5% | 4 | | Dec 2025 | Portable grill brands | 201K | 11.1% | 4 | | Jan 2026 | Portable grill brands | 165K | 10.7% | 4 | | Feb 2026 | Portable grill brands | 135K | 9.7% | 4 | | Mar 2026 | Portable grill brands | 246K | 11.6% | 2 | | Apr 2026 | Portable grill brands | 301K | 11.1% | 3 | | May 2026 | Portable grill brands | 450K | 14.2% | 2 | | Jun 2026 | Portable grill brands | 368K | 14.6% | 2 | | Jul 2026 | Portable grill brands | 301K | 13.4% | 2 | | Aug 2026 | Portable grill brands | 201K | 10.4% | 3 | | Sep 2026 | Portable grill brands | 165K | 11.1% | 3 | ## How are Blackstone’s branded searches counted? Brandwave collects information about searches that people make online using Blackstone’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “blackstone griddle” ## Which BBQ brands compete with Blackstone? - [Weber](/demand/global-en/brands/weber): Head-to-head: /demand/global-en/compare/blackstone-griddles-vs-weber - [Beefeater](/demand/global-en/brands/beefeater): Head-to-head: /demand/global-en/compare/beefeater-vs-blackstone-griddles - [Matador](/demand/global-en/brands/matador): Head-to-head: /demand/global-en/compare/blackstone-griddles-vs-matador - [Traeger](/demand/global-en/brands/traeger): Head-to-head: /demand/global-en/compare/blackstone-griddles-vs-traeger - [Napoleon](/demand/global-en/brands/napoleon): Head-to-head: /demand/global-en/compare/blackstone-griddles-vs-napoleon - [Char-Broil](/demand/global-en/brands/char-broil) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Blackstone: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/blackstone-griddles This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/blackstone-griddles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.