---
title: "Blackhawk Network: search popularity and Share of Search worldwide"
description: "Blackhawk Network is a gift card network. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/blackhawk-network"
publisher: "Brandwave"
---

# Blackhawk Network: search popularity and Share of Search worldwide

Blackhawk Network is a gift card network. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Blackhawk Network
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among gift card platforms**: 27.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Gift card platforms | 2 | 27.5% | 18.1K |

- [Gift card platforms](/demand/global-en/categories/gift-card-platforms)

## How has branded search demand for Blackhawk Network changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Blackhawk Network worldwide fell from 22.2K to 18.1K.
- Across the 11 months ending August 2026, Blackhawk Network’s estimated Share of Search among gift card platforms worldwide decreased from 29.8% to 27.5%.
- Across the 11 months ending August 2026, Blackhawk Network’s estimated Share of Search among gift card platforms worldwide peaked at 30.6% in March 2026 and was lowest at 18.4% in December 2025.
- Across the 11 months ending August 2026, Blackhawk Network fell from 1st to 2nd among gift card platforms worldwide.

## How did search popularity change for gift card platforms worldwide in August 2026?

- In August 2026, Blackhawk Network gained estimated Share of Search among gift card platforms worldwide, from 25.3% to 27.5%.
- In August 2026, Tango gained estimated Share of Search among gift card platforms worldwide, from 16.9% to 18.4%.
- In August 2026, Giftogram gained estimated Share of Search among gift card platforms worldwide, from 13.8% to 15%.
- In August 2026, Giftcards.com lost estimated Share of Search among gift card platforms worldwide, from 37.9% to 33.7%.
- In August 2026, Raise lost estimated Share of Search among gift card platforms worldwide, from 6.1% to 5.5%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Gift card platforms | 22.2K | 29.8% | 1 |
| Nov 2025 | Gift card platforms | 22.2K | 25.6% | 2 |
| Dec 2025 | Gift card platforms | 27.1K | 18.4% | 3 |
| Jan 2026 | Gift card platforms | 22.2K | 23.7% | 2 |
| Feb 2026 | Gift card platforms | 18.1K | 27.3% | 2 |
| Mar 2026 | Gift card platforms | 22.2K | 30.6% | 1 |
| Apr 2026 | Gift card platforms | 18.1K | 25.5% | 2 |
| May 2026 | Gift card platforms | 18.1K | 24.9% | 2 |
| Jun 2026 | Gift card platforms | 18.1K | 26.1% | 2 |
| Jul 2026 | Gift card platforms | 18.1K | 25.3% | 2 |
| Aug 2026 | Gift card platforms | 18.1K | 27.5% | 2 |
| Sep 2026 | Gift card platforms | — | — | — |

## How is Blackhawk Network measured?

Brandwave collects information about searches that people make online using Blackhawk Network’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “blackhawk network”

## Which gift card platforms compete with Blackhawk Network?

- [Giftcards.com](/demand/global-en/brands/giftcards-com): Head-to-head: /demand/global-en/compare/blackhawk-network-vs-giftcards-com
- [Tango](/demand/global-en/brands/tango-card): Head-to-head: /demand/global-en/compare/blackhawk-network-vs-tango-card
- [Giftogram](/demand/global-en/brands/giftogram): Head-to-head: /demand/global-en/compare/blackhawk-network-vs-giftogram
- [Raise](/demand/global-en/brands/raise-marketplace): Head-to-head: /demand/global-en/compare/blackhawk-network-vs-raise-marketplace

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Blackhawk Network: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/blackhawk-network

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/blackhawk-network. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.