---
title: "Black Magic: search popularity worldwide"
description: "Black Magic makes fishing tackle sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/black-magic"
publisher: "Brandwave"
---

# Black Magic: search popularity worldwide

Black Magic makes fishing tackle sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Black Magic
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among fishing tackle brands**: 42%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Fishing tackle brands | 1 | 42% | 301K |

- [Fishing tackle brands](/demand/global-en/categories/fishing-tackle-brands)

## How has branded search demand for Black Magic changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Black Magic worldwide fell from 368K to 301K.
- Across the 12 months ending September 2026, Black Magic’s estimated Share of Search among fishing tackle brands worldwide decreased from 47.2% to 42%.
- Across the 12 months ending September 2026, Black Magic’s estimated Share of Search among fishing tackle brands worldwide peaked at 48.1% in November 2025 and was lowest at 37.8% in May 2026.

## How did search popularity change for fishing tackle brands worldwide in September 2026?

- In September 2026, Black Magic gained estimated Share of Search among fishing tackle brands worldwide, from 40.6% to 42%.
- In September 2026, Daiwa gained estimated Share of Search among fishing tackle brands worldwide, from 18.2% to 18.8%.
- In September 2026, Rapala lost estimated Share of Search among fishing tackle brands worldwide, from 10% to 8.4%.
- In September 2026, Shimano Fishing lost estimated Share of Search among fishing tackle brands worldwide, from 11.2% to 10%.
- Okuma’s estimated Share of Search among fishing tackle brands worldwide has gained ground for 3 months in a row, from 7.7% to 8.4% in September 2026.
- In September 2026, Abu Garcia rose from 4th to 3rd among fishing tackle brands worldwide.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fishing tackle brands | 368K | 47.2% | 1 |
| Nov 2025 | Fishing tackle brands | 368K | 48.1% | 1 |
| Dec 2025 | Fishing tackle brands | 301K | 42.5% | 1 |
| Jan 2026 | Fishing tackle brands | 301K | 43.8% | 1 |
| Feb 2026 | Fishing tackle brands | 301K | 44.8% | 1 |
| Mar 2026 | Fishing tackle brands | 301K | 41.7% | 1 |
| Apr 2026 | Fishing tackle brands | 368K | 45.3% | 1 |
| May 2026 | Fishing tackle brands | 301K | 37.8% | 1 |
| Jun 2026 | Fishing tackle brands | 301K | 38.3% | 1 |
| Jul 2026 | Fishing tackle brands | 301K | 39.6% | 1 |
| Aug 2026 | Fishing tackle brands | 301K | 40.6% | 1 |
| Sep 2026 | Fishing tackle brands | 301K | 42% | 1 |

## How is Black Magic measured?

Brandwave collects information about searches that people make online using Black Magic’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “black magic”

## Which fishing tackle brands compete with Black Magic?

- [Daiwa](/demand/global-en/brands/daiwa): Head-to-head: /demand/global-en/compare/black-magic-vs-daiwa
- [Abu Garcia](/demand/global-en/brands/abu-garcia): Head-to-head: /demand/global-en/compare/abu-garcia-vs-black-magic
- [Shimano Fishing](/demand/global-en/brands/shimano-fishing): Head-to-head: /demand/global-en/compare/black-magic-vs-shimano-fishing
- [Okuma](/demand/global-en/brands/okuma): Head-to-head: /demand/global-en/compare/black-magic-vs-okuma
- [Rapala](/demand/global-en/brands/rapala): Head-to-head: /demand/global-en/compare/black-magic-vs-rapala
- [Berkley](/demand/global-en/brands/berkley-fishing)
- [PENN](/demand/global-en/brands/penn)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Black Magic: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/black-magic

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/black-magic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.