--- title: "BK Beauty: search popularity worldwide" description: "BK Beauty makes makeup brushes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/bk-beauty" publisher: "Brandwave" --- # BK Beauty: search popularity worldwide BK Beauty makes makeup brushes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: BK Beauty - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among makeup brush brands**: 2.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Makeup brush brands | 6 | 2.4% | 22.2K | - [Makeup brush brands](/demand/global-en/categories/makeup-brush-brands) ## Top makeup brush brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, BK Beauty was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. BK Beauty is the third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Real Techniques | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Sigma Beauty | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | BK Beauty | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Morphe | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | MAC | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Beautyblender | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | EcoTools | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about makeup brush brands - Asked ChatGPT "Which makeup brush brand should I buy?": 1. Real Techniques, 2. Sigma Beauty, 3. BK Beauty - Asked ChatGPT "What are the best makeup brush brands?": 1. Sigma Beauty, 2. Real Techniques, 3. BK Beauty, 4. Morphe, 5. MAC - Asked ChatGPT "What's the best makeup brush brand for blending foundation?": 1. Real Techniques, 2. Sigma Beauty, 3. Morphe - Searched Google, AI Overview "best makeup brushes": 1. Real Techniques, 2. Sigma Beauty - Searched Google, AI Overview "foundation brush": 1. Morphe Not named in any answer: Beautyblender and EcoTools. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for BK Beauty changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for BK Beauty worldwide held steady at 22.2K. - Across the 12 months ending September 2026, BK Beauty’s share of searches among makeup brush brands worldwide decreased from 3.8% to 2.4%. - Across the 12 months ending September 2026, BK Beauty’s share of searches among makeup brush brands worldwide peaked at 5.4% in November 2025 and was lowest at 2.4% in September 2026. ## How did search popularity change for makeup brush brands worldwide in September 2026? - In September 2026, Beautyblender gained share of searches among makeup brush brands worldwide, from 22.7% to 32%. - In September 2026, Morphe lost share of searches among makeup brush brands worldwide, from 50.5% to 47.8%. - In September 2026, MAC lost share of searches among makeup brush brands worldwide, from 10.2% to 7.9%. - In September 2026, Real Techniques lost share of searches among makeup brush brands worldwide, from 8.3% to 6.4%. - In September 2026, BK Beauty lost share of searches among makeup brush brands worldwide, from 3.7% to 2.4%. - In September 2026, EcoTools lost share of searches among makeup brush brands worldwide, from 3.7% to 2.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Makeup brush brands | 22.2K | 3.8% | 6 | | Nov 2025 | Makeup brush brands | 40.5K | 5.4% | 5 | | Dec 2025 | Makeup brush brands | 27.1K | 3.7% | 5 | | Jan 2026 | Makeup brush brands | 27.1K | 4.4% | 5 | | Feb 2026 | Makeup brush brands | 27.1K | 5.1% | 5 | | Mar 2026 | Makeup brush brands | 22.2K | 3.3% | 6 | | Apr 2026 | Makeup brush brands | 22.2K | 3.5% | 6 | | May 2026 | Makeup brush brands | 27.1K | 4.3% | 5 | | Jun 2026 | Makeup brush brands | 18.1K | 3% | 6 | | Jul 2026 | Makeup brush brands | 22.2K | 3.5% | 6 | | Aug 2026 | Makeup brush brands | 27.1K | 3.7% | 5 | | Sep 2026 | Makeup brush brands | 22.2K | 2.4% | 6 | ## How are BK Beauty’s branded searches counted? Brandwave collects information about searches that people make online using BK Beauty’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bk beauty” ## Which makeup brush brands compete with BK Beauty? - [Morphe](/demand/global-en/brands/morphe) - [Beautyblender](/demand/global-en/brands/beautyblender): Head-to-head: /demand/global-en/compare/beautyblender-vs-bk-beauty - [MAC](/demand/global-en/brands/mac-cosmetics): Head-to-head: /demand/global-en/compare/bk-beauty-vs-mac-cosmetics - [Real Techniques](/demand/global-en/brands/real-techniques): Head-to-head: /demand/global-en/compare/bk-beauty-vs-real-techniques - [EcoTools](/demand/global-en/brands/ecotools): Head-to-head: /demand/global-en/compare/bk-beauty-vs-ecotools - [Sigma Beauty](/demand/global-en/brands/sigma-beauty): Head-to-head: /demand/global-en/compare/bk-beauty-vs-sigma-beauty ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "BK Beauty: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/bk-beauty This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/bk-beauty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.