---
title: "Bitbucket: search popularity and Share of Search worldwide"
description: "Bitbucket is a code hosting platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/bitbucket"
publisher: "Brandwave"
---

# Bitbucket: search popularity and Share of Search worldwide

Bitbucket is a code hosting platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Bitbucket
- **Owned by**: Atlassian
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among code hosting platforms**: 1.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Code hosting platforms | 3 | 1.1% | 201K |
| Code review platforms | 3 | 1.1% | 201K |

- [Code hosting platforms](/demand/global-en/categories/code-hosting-platforms)
- [Code review platforms](/demand/global-en/categories/code-review-platforms)

## How has branded search demand for Bitbucket changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Bitbucket worldwide fell from 246K to 201K.
- Across the 11 months ending August 2026, Bitbucket’s estimated Share of Search among code hosting platforms worldwide decreased from 2% to 1.1%.
- Across the 11 months ending August 2026, Bitbucket’s estimated Share of Search among code review platforms worldwide decreased from 2% to 1.1%.

## How did search popularity change for code hosting platforms worldwide in August 2026?

- In August 2026, GitHub gained estimated Share of Search among code hosting platforms worldwide, from 93.4% to 94.5%.
- In August 2026, GitLab lost estimated Share of Search among code hosting platforms worldwide, from 4.7% to 3.9%.
- Estimated monthly branded searches for Gitea worldwide rose 49.6% over 11 measured months, from 60.5K to 90.5K in August 2026.
- Estimated monthly branded searches for Bitbucket worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.

## How did search popularity change for code review platforms worldwide in August 2026?

- In August 2026, GitHub gained estimated Share of Search among code review platforms worldwide, from 93.9% to 94.9%.
- In August 2026, GitLab lost estimated Share of Search among code review platforms worldwide, from 4.7% to 3.9%.
- Estimated monthly branded searches for Review Board worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.
- Estimated monthly branded searches for Bitbucket worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Code hosting platforms | 246K | 2% | 3 |
| Nov 2025 | Code hosting platforms | 246K | 1.7% | 3 |
| Dec 2025 | Code hosting platforms | 246K | 2% | 3 |
| Jan 2026 | Code hosting platforms | 246K | 2% | 3 |
| Feb 2026 | Code hosting platforms | 246K | 1.7% | 3 |
| Mar 2026 | Code hosting platforms | 246K | 1.4% | 3 |
| Apr 2026 | Code hosting platforms | 246K | 1.4% | 3 |
| May 2026 | Code hosting platforms | 246K | 1.4% | 3 |
| Jun 2026 | Code hosting platforms | 201K | 1.4% | 3 |
| Jul 2026 | Code hosting platforms | 201K | 1.4% | 3 |
| Aug 2026 | Code hosting platforms | 201K | 1.1% | 3 |
| Sep 2026 | Code hosting platforms | — | — | — |
| Oct 2025 | Code review platforms | 246K | 2% | 3 |
| Nov 2025 | Code review platforms | 246K | 1.7% | 3 |
| Dec 2025 | Code review platforms | 246K | 2% | 3 |
| Jan 2026 | Code review platforms | 246K | 2% | 3 |
| Feb 2026 | Code review platforms | 246K | 1.7% | 3 |
| Mar 2026 | Code review platforms | 246K | 1.4% | 3 |
| Apr 2026 | Code review platforms | 246K | 1.4% | 3 |
| May 2026 | Code review platforms | 246K | 1.4% | 3 |
| Jun 2026 | Code review platforms | 201K | 1.4% | 3 |
| Jul 2026 | Code review platforms | 201K | 1.4% | 3 |
| Aug 2026 | Code review platforms | 201K | 1.1% | 3 |
| Sep 2026 | Code review platforms | — | — | — |

## How is Bitbucket measured?

Brandwave collects information about searches that people make online using Bitbucket’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “bitbucket”

## Which code hosting platforms compete with Bitbucket?

- [GitHub](/demand/global-en/brands/github): Head-to-head: /demand/global-en/compare/bitbucket-vs-github
- [GitLab](/demand/global-en/brands/gitlab): Head-to-head: /demand/global-en/compare/bitbucket-vs-gitlab
- [Gitea](/demand/global-en/brands/gitea): Head-to-head: /demand/global-en/compare/bitbucket-vs-gitea

## Who owns Bitbucket?

Bitbucket is owned by Atlassian. Brandwave also tracks Trello, Atlassian Statuspage, Confluence and Jira Service Management, owned by the same company, worldwide.

- [Atlassian](/demand/global-en/companies/atlassian): Owns 5 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Bitbucket?

Bitbucket is owned by Atlassian. Brandwave also tracks Trello, Atlassian Statuspage, Confluence and Jira Service Management, owned by the same company, worldwide.

## Cite this page

Brandwave. "Bitbucket: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/bitbucket

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/bitbucket. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
