--- title: "Birds Eye: search popularity worldwide" description: "Birds Eye makes frozen food sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/birds-eye" publisher: "Brandwave" --- # Birds Eye: search popularity worldwide Birds Eye makes frozen food sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Birds Eye - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among fish finger brands**: 0.31% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Fish finger brands | 4 | 0.31% | 51.9K | | Veggie burger brands | 5 | 1.9% | 51.9K | | Frozen vegetable brands | 4 | 3.6% | 51.9K | | Frozen meals | 3 | 5.5% | 51.9K | - [Fish finger brands](/demand/global-en/categories/fish-finger-brands) - [Veggie burger brands](/demand/global-en/categories/veggie-burger-brands) - [Frozen vegetable brands](/demand/global-en/categories/frozen-vegetable-brands) - [Frozen meals](/demand/global-en/categories/frozen-meals) ## How has branded search demand for Birds Eye changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Birds Eye worldwide fell from 62.4K to 51.9K. - Across the 11 months ending August 2026, Birds Eye’s estimated Share of Search among fish finger brands worldwide held steady, from 0.37% to 0.31%. - Across the 11 months ending August 2026, Birds Eye’s estimated Share of Search among veggie burger brands worldwide peaked at 4.5% in November 2025 and was lowest at 1.9% in October 2025. - Across the 11 months ending August 2026, Birds Eye’s estimated Share of Search among frozen vegetable brands worldwide increased from 2.5% to 3.6%. - Across the 11 months ending August 2026, Birds Eye’s estimated Share of Search among frozen vegetable brands worldwide peaked at 4.4% in November 2025 and was lowest at 1.7% in January 2026. - Across the 11 months ending August 2026, Birds Eye fell from 3rd to 4th among frozen vegetable brands worldwide. - Across the 11 months ending August 2026, Birds Eye’s estimated Share of Search among frozen meals worldwide decreased from 8.3% to 5.5%. - Across the 11 months ending August 2026, Birds Eye’s estimated Share of Search among frozen meals worldwide peaked at 15.8% in November 2025 and was lowest at 4.1% in May 2026. ## How did search popularity change for fish finger brands worldwide in August 2026? - Estimated monthly branded searches for Findus worldwide rose 21.9% over 11 measured months, from 320 to 390 in August 2026. - Estimated monthly branded searches for McCain worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026. - Estimated monthly branded searches for Young's worldwide fell 17.1% over 11 measured months, from 28K to 23.2K in August 2026. - Estimated monthly branded searches for Birds Eye worldwide fell 16.8% over 11 measured months, from 62.4K to 51.9K in August 2026. ## How did search popularity change for veggie burger brands worldwide in August 2026? - In August 2026, Beyond Meat gained estimated Share of Search among veggie burger brands worldwide, from 3.3% to 4%. - Linda McCartney’s estimated Share of Search among veggie burger brands worldwide has lost ground for 3 months in a row, from 20.2% to 14.6% in August 2026. - Estimated monthly branded searches for Quorn worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026. - Estimated monthly branded searches for Birds Eye worldwide fell 16.8% over 11 measured months, from 62.4K to 51.9K in August 2026. ## How did search popularity change for frozen vegetable brands worldwide in August 2026? - In August 2026, Green Giant gained estimated Share of Search among frozen vegetable brands worldwide, from 3.6% to 4.3%. - In August 2026, Pinguin lost estimated Share of Search among frozen vegetable brands worldwide, from 84.3% to 83.7%. - Estimated monthly branded searches for Aviko worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026. - Estimated monthly branded searches for McCain worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026. - Estimated monthly branded searches for Birds Eye worldwide fell 16.8% over 11 measured months, from 62.4K to 51.9K in August 2026. ## How did search popularity change for frozen meals worldwide in August 2026? - In August 2026, Lean Cuisine gained estimated Share of Search among frozen meals worldwide, from 4.2% to 5.1%. - In August 2026, Healthy Choice gained estimated Share of Search among frozen meals worldwide, from 3.5% to 4.1%. - In August 2026, Weight Watchers lost estimated Share of Search among frozen meals worldwide, from 72.6% to 71.8%. - Estimated monthly branded searches for McCain worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026. - Estimated monthly branded searches for Birds Eye worldwide fell 16.8% over 11 measured months, from 62.4K to 51.9K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Fish finger brands | 62.4K | 0.37% | 4 | | Nov 2025 | Fish finger brands | 112K | 0.6% | 4 | | Dec 2025 | Fish finger brands | 62.1K | 0.28% | 4 | | Jan 2026 | Fish finger brands | 62.4K | 0.37% | 5 | | Feb 2026 | Fish finger brands | 75.9K | 0.55% | 4 | | Mar 2026 | Fish finger brands | 92.4K | 0.55% | 4 | | Apr 2026 | Fish finger brands | 75.9K | 0.45% | 4 | | May 2026 | Fish finger brands | 62.4K | 0.37% | 4 | | Jun 2026 | Fish finger brands | 51.4K | 0.33% | 4 | | Jul 2026 | Fish finger brands | 51.4K | 0.31% | 4 | | Aug 2026 | Fish finger brands | 51.9K | 0.31% | 4 | | Sep 2026 | Fish finger brands | — | — | — | | Oct 2025 | Veggie burger brands | 62.4K | 1.9% | 5 | | Nov 2025 | Veggie burger brands | 112K | 4.5% | 5 | | Dec 2025 | Veggie burger brands | 62.1K | 2.9% | 5 | | Jan 2026 | Veggie burger brands | 62.4K | 2.6% | 5 | | Feb 2026 | Veggie burger brands | 75.9K | 3% | 5 | | Mar 2026 | Veggie burger brands | 92.4K | 2.9% | 5 | | Apr 2026 | Veggie burger brands | 75.9K | 2.7% | 5 | | May 2026 | Veggie burger brands | 62.4K | 2.1% | 5 | | Jun 2026 | Veggie burger brands | 51.4K | 2.2% | 5 | | Jul 2026 | Veggie burger brands | 51.4K | 2.3% | 5 | | Aug 2026 | Veggie burger brands | 51.9K | 1.9% | 5 | | Sep 2026 | Veggie burger brands | — | — | — | | Oct 2025 | Frozen vegetable brands | 62.4K | 2.5% | 3 | | Nov 2025 | Frozen vegetable brands | 112K | 4.4% | 3 | | Dec 2025 | Frozen vegetable brands | 62.1K | 2.1% | 3 | | Jan 2026 | Frozen vegetable brands | 62.4K | 1.7% | 3 | | Feb 2026 | Frozen vegetable brands | 75.9K | 3% | 3 | | Mar 2026 | Frozen vegetable brands | 92.4K | 3% | 3 | | Apr 2026 | Frozen vegetable brands | 75.9K | 1.7% | 4 | | May 2026 | Frozen vegetable brands | 62.4K | 3.5% | 4 | | Jun 2026 | Frozen vegetable brands | 51.4K | 3.5% | 4 | | Jul 2026 | Frozen vegetable brands | 51.4K | 3.6% | 4 | | Aug 2026 | Frozen vegetable brands | 51.9K | 3.6% | 4 | | Sep 2026 | Frozen vegetable brands | — | — | — | | Oct 2025 | Frozen meals | 62.4K | 8.3% | 3 | | Nov 2025 | Frozen meals | 112K | 15.8% | 3 | | Dec 2025 | Frozen meals | 62.1K | 8.8% | 3 | | Jan 2026 | Frozen meals | 62.4K | 4.7% | 3 | | Feb 2026 | Frozen meals | 75.9K | 8.7% | 3 | | Mar 2026 | Frozen meals | 92.4K | 9.1% | 3 | | Apr 2026 | Frozen meals | 75.9K | 6.8% | 3 | | May 2026 | Frozen meals | 62.4K | 4.1% | 3 | | Jun 2026 | Frozen meals | 51.4K | 5.5% | 3 | | Jul 2026 | Frozen meals | 51.4K | 5.5% | 3 | | Aug 2026 | Frozen meals | 51.9K | 5.5% | 3 | | Sep 2026 | Frozen meals | — | — | — | ## How is Birds Eye measured? Brandwave collects information about searches that people make online using Birds Eye’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “birds eye” - “birds eye fish” ## Which fish finger brands compete with Birds Eye? - [Sainsbury's](/demand/global-en/brands/sainsbury-s): Head-to-head: /demand/global-en/compare/birds-eye-vs-sainsbury-s - [Tesco](/demand/global-en/brands/tesco): Head-to-head: /demand/global-en/compare/birds-eye-vs-tesco - [McCain](/demand/global-en/brands/mccain): Head-to-head: /demand/global-en/compare/birds-eye-vs-mccain - [Young's](/demand/global-en/brands/young-s): Head-to-head: /demand/global-en/compare/birds-eye-vs-young-s - [Findus](/demand/global-en/brands/findus): Head-to-head: /demand/global-en/compare/birds-eye-vs-findus ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Birds Eye: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/birds-eye This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/birds-eye. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.