--- title: "Birdie: search popularity and Share of Search worldwide" description: "Birdie is an aged care platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/birdie" publisher: "Brandwave" --- # Birdie: search popularity and Share of Search worldwide Birdie is an aged care platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Birdie - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among home care software**: 84.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Home care software | 1 | 84.4% | 450K | | Aged care software | 1 | 88.8% | 450K | - [Home care software](/demand/global-en/categories/home-care-software) - [Aged care software](/demand/global-en/categories/aged-care-software) ## How has branded search demand for Birdie changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Birdie worldwide rose from 301K to 450K. - Across the 11 months ending August 2026, Birdie’s estimated Share of Search among home care software worldwide increased from 76.9% to 84.4%. - Across the 11 months ending August 2026, Birdie’s estimated Share of Search among home care software worldwide peaked at 84.4% in August 2026 and was lowest at 75.1% in November 2025. - Across the 11 months ending August 2026, Birdie’s estimated Share of Search among aged care software worldwide increased from 84.9% to 88.8%. - Across the 11 months ending August 2026, Birdie’s estimated Share of Search among aged care software worldwide peaked at 88.8% in August 2026 and was lowest at 82.1% in November 2025. ## How did search popularity change for home care software worldwide in August 2026? - In August 2026, Birdie gained estimated Share of Search among home care software worldwide, from 78.4% to 84.4%. - In August 2026, WellSky lost estimated Share of Search among home care software worldwide, from 10.5% to 7.6%. - In August 2026, ClearCare lost estimated Share of Search among home care software worldwide, from 5.8% to 4.2%. - In August 2026, AlayaCare lost estimated Share of Search among home care software worldwide, from 3.2% to 2.3%. - In August 2026, AxisCare lost estimated Share of Search among home care software worldwide, from 2.1% to 1.5%. ## How did search popularity change for aged care software worldwide in August 2026? - In August 2026, Birdie gained estimated Share of Search among aged care software worldwide, from 84.1% to 88.8%. - In August 2026, VCare lost estimated Share of Search among aged care software worldwide, from 6.2% to 4.4%. - In August 2026, Person Centred Software lost estimated Share of Search among aged care software worldwide, from 5.1% to 3.6%. - In August 2026, AlayaCare lost estimated Share of Search among aged care software worldwide, from 3.4% to 2.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Home care software | 301K | 76.9% | 1 | | Nov 2025 | Home care software | 246K | 75.1% | 1 | | Dec 2025 | Home care software | 246K | 75.6% | 1 | | Jan 2026 | Home care software | 301K | 76.6% | 1 | | Feb 2026 | Home care software | 301K | 78.7% | 1 | | Mar 2026 | Home care software | 301K | 76.1% | 1 | | Apr 2026 | Home care software | 301K | 76.1% | 1 | | May 2026 | Home care software | 301K | 78.4% | 1 | | Jun 2026 | Home care software | 301K | 78.4% | 1 | | Jul 2026 | Home care software | 301K | 78.4% | 1 | | Aug 2026 | Home care software | 450K | 84.4% | 1 | | Sep 2026 | Home care software | — | — | — | | Oct 2025 | Aged care software | 301K | 84.9% | 1 | | Nov 2025 | Aged care software | 246K | 82.1% | 1 | | Dec 2025 | Aged care software | 246K | 82.7% | 1 | | Jan 2026 | Aged care software | 301K | 84.1% | 1 | | Feb 2026 | Aged care software | 301K | 85.9% | 1 | | Mar 2026 | Aged care software | 301K | 83.5% | 1 | | Apr 2026 | Aged care software | 301K | 84.3% | 1 | | May 2026 | Aged care software | 301K | 84.1% | 1 | | Jun 2026 | Aged care software | 301K | 84.1% | 1 | | Jul 2026 | Aged care software | 301K | 84.1% | 1 | | Aug 2026 | Aged care software | 450K | 88.8% | 1 | | Sep 2026 | Aged care software | — | — | — | ## How is Birdie measured? Brandwave collects information about searches that people make online using Birdie’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “birdie” ## Which home care software compete with Birdie? - [WellSky](/demand/global-en/brands/wellsky): Head-to-head: /demand/global-en/compare/birdie-vs-wellsky - [ClearCare](/demand/global-en/brands/clearcare): Head-to-head: /demand/global-en/compare/birdie-vs-clearcare - [AlayaCare](/demand/global-en/brands/alayacare): Head-to-head: /demand/global-en/compare/alayacare-vs-birdie - [AxisCare](/demand/global-en/brands/axiscare): Head-to-head: /demand/global-en/compare/axiscare-vs-birdie ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Birdie: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/birdie This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/birdie. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.