---
title: "Bio-Oil: search popularity worldwide"
description: "Bio-Oil makes body care products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/bio-oil"
publisher: "Brandwave"
---

# Bio-Oil: search popularity worldwide

Bio-Oil makes body care products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Bio-Oil
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among body care brands**: 15%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Body care brands | 2 | 15% | 368K |

- [Body care brands](/demand/global-en/categories/body-care-brands)

## How has branded search demand for Bio-Oil changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Bio-Oil worldwide fell from 450K to 368K.
- Across the 12 months ending September 2026, Bio-Oil’s estimated Share of Search among body care brands worldwide decreased from 18.7% to 15%.
- Across the 12 months ending September 2026, Bio-Oil’s estimated Share of Search among body care brands worldwide peaked at 21.5% in May 2026 and was lowest at 15% in September 2026.

## How did search popularity change for body care brands worldwide in September 2026?

- In September 2026, Vaseline gained estimated Share of Search among body care brands worldwide, from 58.4% to 62.1%.
- In September 2026, Bio-Oil lost estimated Share of Search among body care brands worldwide, from 16.5% to 15%.
- In September 2026, Aveeno lost estimated Share of Search among body care brands worldwide, from 15% to 13.7%.
- In September 2026, Trilogy lost estimated Share of Search among body care brands worldwide, from 6% to 5.5%.
- Palmer's’ estimated Share of Search among body care brands worldwide has lost ground for 3 months in a row, from 4.3% to 3.7% in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Body care brands | 450K | 18.7% | 2 |
| Nov 2025 | Body care brands | 450K | 15.2% | 2 |
| Dec 2025 | Body care brands | 450K | 16.1% | 2 |
| Jan 2026 | Body care brands | 450K | 16.7% | 2 |
| Feb 2026 | Body care brands | 450K | 19.5% | 2 |
| Mar 2026 | Body care brands | 450K | 19.2% | 2 |
| Apr 2026 | Body care brands | 450K | 19.2% | 2 |
| May 2026 | Body care brands | 450K | 21.5% | 2 |
| Jun 2026 | Body care brands | 450K | 21.5% | 2 |
| Jul 2026 | Body care brands | 450K | 21.4% | 2 |
| Aug 2026 | Body care brands | 368K | 16.5% | 2 |
| Sep 2026 | Body care brands | 368K | 15% | 2 |

## How is Bio-Oil measured?

Brandwave collects information about searches that people make online using Bio-Oil’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “bio oil”

## Which body care brands compete with Bio-Oil?

- [Vaseline](/demand/global-en/brands/vaseline): Head-to-head: /demand/global-en/compare/bio-oil-vs-vaseline
- [Aveeno](/demand/global-en/brands/aveeno): Head-to-head: /demand/global-en/compare/aveeno-vs-bio-oil
- [Trilogy](/demand/global-en/brands/trilogy): Head-to-head: /demand/global-en/compare/bio-oil-vs-trilogy
- [Palmer's](/demand/global-en/brands/palmers-cocoa-butter): Head-to-head: /demand/global-en/compare/bio-oil-vs-palmers-cocoa-butter

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Bio-Oil: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/bio-oil

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/bio-oil. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.