--- title: "Bing: search popularity worldwide" description: "Microsoft’s web search engine. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/bing" publisher: "Brandwave" --- # Bing: search popularity worldwide Microsoft’s web search engine. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Bing - **Owned by**: Microsoft - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among search engines**: 2.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Search engines | 3 | 2.4% | 13.6M | - [Search engines](/demand/global-en/categories/search-engines) ## Top search engines in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bing was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bing is the third most recommended of the 13. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Google | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | DuckDuckGo | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Bing | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Algolia | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Brave Search | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Elastic | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Perplexity | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Meilisearch | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Typesense | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Ecosia | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | Solr | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | Yahoo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | OpenSearch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about search engines - Asked ChatGPT "Which search engine should I use?": 1. Google, 2. DuckDuckGo, 3. Bing, 4. Brave Search, 5. Perplexity - Asked ChatGPT "What are the best search engines?": 1. Google, 2. Bing, 3. DuckDuckGo, 4. Brave Search, 5. Perplexity, 6. Ecosia - Asked ChatGPT "What's the best search engine for site search?": 1. Algolia, 2. Meilisearch, 3. Typesense, 4. Elastic, 5. Google, 6. Bing - Searched Google, AI Overview "best search engine": 1. Google, 2. DuckDuckGo, 3. Brave Search, 4. Bing, 5. Perplexity, 6. Ecosia - Searched Google, AI Overview "site search engine": 1. Algolia, 2. Elastic, 3. Solr Not named in any answer: Yahoo and OpenSearch. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Bing changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Bing worldwide held steady at 13.6M. - Across the 12 months ending September 2026, Bing rose from 4th to 3rd among search engines worldwide. ## How did search popularity change for search engines worldwide in September 2026? - In September 2026, DuckDuckGo gained share of searches among search engines worldwide, from 10.5% to 12.1%. - In September 2026, Google lost share of searches among search engines worldwide, from 83.8% to 81.9%. - Estimated monthly branded searches for Ecosia worldwide rose 122.2% over 12 measured months, from 450K to 1M in September 2026. - Estimated monthly branded searches for Yahoo worldwide rose 50% over 12 measured months, from 1M to 1.5M in September 2026. - Estimated monthly branded searches for Brave Search worldwide rose 49.3% over 12 measured months, from 2.7M to 4.1M in September 2026. - Estimated monthly branded searches for Perplexity worldwide fell 63.6% over 12 measured months, from 36.8M to 13.4M in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Search engines | 13.6M | 2.4% | 4 | | Nov 2025 | Search engines | 13.6M | 2.5% | 4 | | Dec 2025 | Search engines | 13.6M | 2.5% | 4 | | Jan 2026 | Search engines | 13.6M | 2.5% | 4 | | Feb 2026 | Search engines | 13.6M | 2.9% | 4 | | Mar 2026 | Search engines | 13.6M | 2.5% | 4 | | Apr 2026 | Search engines | 13.6M | 2.5% | 4 | | May 2026 | Search engines | 13.6M | 2.5% | 4 | | Jun 2026 | Search engines | 13.6M | 2.6% | 3 | | Jul 2026 | Search engines | 13.6M | 2.6% | 3 | | Aug 2026 | Search engines | 13.6M | 2.6% | 3 | | Sep 2026 | Search engines | 13.6M | 2.4% | 3 | ## How are Bing’s branded searches counted? Brandwave collects information about searches that people make online using Bing’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bing” ## Which search engines compete with Bing? - [Google](/demand/global-en/brands/google): Head-to-head: /demand/global-en/compare/bing-vs-google - [DuckDuckGo](/demand/global-en/brands/duckduckgo): Head-to-head: /demand/global-en/compare/bing-vs-duckduckgo - [Perplexity](/demand/global-en/brands/perplexity): Head-to-head: /demand/global-en/compare/bing-vs-perplexity - [Brave Search](/demand/global-en/brands/brave-search): Head-to-head: /demand/global-en/compare/bing-vs-brave-search - [Yahoo](/demand/global-en/brands/yahoo): Head-to-head: /demand/global-en/compare/bing-vs-yahoo - [Ecosia](/demand/global-en/brands/ecosia) - [OpenSearch](/demand/global-en/brands/opensearch) - [Algolia](/demand/global-en/brands/algolia) - [Meilisearch](/demand/global-en/brands/meilisearch) - [Solr](/demand/global-en/brands/solr) - [Typesense](/demand/global-en/brands/typesense) - [Elastic](/demand/global-en/brands/elastic-search) ## Who owns Bing? Bing is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, Clipchamp, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Purview, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide. - [Microsoft](/demand/global-en/companies/microsoft): Owns 66 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Bing? Bing is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, Clipchamp, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Purview, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide. ## Cite this page Brandwave. "Bing: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/bing This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/bing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.