--- title: "Billabong: search popularity and Share of Search worldwide" description: "Billabong is a surf and beachwear brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/billabong" publisher: "Brandwave" --- # Billabong: search popularity and Share of Search worldwide Billabong is a surf and beachwear brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Billabong - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among rash vests**: 46.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Rash vests | 1 | 46.7% | 550K | | Wetsuit brands | 1 | 47.1% | 550K | - [Rash vests](/demand/global-en/categories/rash-vests) - [Wetsuit brands](/demand/global-en/categories/wetsuit-brands) ## How has branded search demand for Billabong changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Billabong worldwide rose from 450K to 550K. - Across the 11 months ending August 2026, Billabong’s estimated Share of Search among rash vests worldwide increased from 41.7% to 46.7%. - Across the 11 months ending August 2026, Billabong’s estimated Share of Search among rash vests worldwide peaked at 46.7% in February 2026 and was lowest at 41.7% in October 2025. - Across the 11 months ending August 2026, Billabong’s estimated Share of Search among wetsuit brands worldwide increased from 42.1% to 47.1%. - Across the 11 months ending August 2026, Billabong’s estimated Share of Search among wetsuit brands worldwide peaked at 47.1% in February 2026 and was lowest at 42.1% in December 2025. ## How did search popularity change for rash vests worldwide in August 2026? - Estimated monthly branded searches for Billabong worldwide rose 22.2% over 11 measured months, from 450K to 550K in August 2026. - Estimated monthly branded searches for O'Neill worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026. - Estimated monthly branded searches for Hurley worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026. - Estimated monthly branded searches for Xcel worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026. ## How did search popularity change for wetsuit brands worldwide in August 2026? - Estimated monthly branded searches for Billabong worldwide rose 22.2% over 11 measured months, from 450K to 550K in August 2026. - Estimated monthly branded searches for O'Neill worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026. - Estimated monthly branded searches for Roxy worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Rash vests | 450K | 41.7% | 1 | | Nov 2025 | Rash vests | 550K | 43.5% | 1 | | Dec 2025 | Rash vests | 550K | 41.8% | 1 | | Jan 2026 | Rash vests | 550K | 41.9% | 1 | | Feb 2026 | Rash vests | 450K | 46.7% | 1 | | Mar 2026 | Rash vests | 550K | 46.7% | 1 | | Apr 2026 | Rash vests | 550K | 46.6% | 1 | | May 2026 | Rash vests | 550K | 46.6% | 1 | | Jun 2026 | Rash vests | 550K | 46.7% | 1 | | Jul 2026 | Rash vests | 550K | 46.7% | 1 | | Aug 2026 | Rash vests | 550K | 46.7% | 1 | | Sep 2026 | Rash vests | — | — | — | | Oct 2025 | Wetsuit brands | 450K | 42.1% | 1 | | Nov 2025 | Wetsuit brands | 550K | 43.9% | 1 | | Dec 2025 | Wetsuit brands | 550K | 42.1% | 1 | | Jan 2026 | Wetsuit brands | 550K | 42.1% | 1 | | Feb 2026 | Wetsuit brands | 450K | 47.1% | 1 | | Mar 2026 | Wetsuit brands | 550K | 47.1% | 1 | | Apr 2026 | Wetsuit brands | 550K | 47.1% | 1 | | May 2026 | Wetsuit brands | 550K | 47.1% | 1 | | Jun 2026 | Wetsuit brands | 550K | 47.1% | 1 | | Jul 2026 | Wetsuit brands | 550K | 47.1% | 1 | | Aug 2026 | Wetsuit brands | 550K | 47.1% | 1 | | Sep 2026 | Wetsuit brands | — | — | — | ## How is Billabong measured? Brandwave collects information about searches that people make online using Billabong’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “billabong” ## Which rash vests compete with Billabong? - [Rip Curl](/demand/global-en/brands/rip-curl): Head-to-head: /demand/global-en/compare/billabong-vs-rip-curl - [Quiksilver](/demand/global-en/brands/quiksilver): Head-to-head: /demand/global-en/compare/billabong-vs-quiksilver - [Xcel](/demand/global-en/brands/xcel-wetsuits): Head-to-head: /demand/global-en/compare/billabong-vs-xcel-wetsuits - [O'Neill](/demand/global-en/brands/oneill): Head-to-head: /demand/global-en/compare/billabong-vs-oneill - [Hurley](/demand/global-en/brands/hurley): Head-to-head: /demand/global-en/compare/billabong-vs-hurley ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Billabong: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/billabong This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/billabong. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.