---
title: "Big Yellow: search popularity and Share of Search worldwide"
description: "Big Yellow is self storage operator. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/big-yellow"
publisher: "Brandwave"
---

# Big Yellow: search popularity and Share of Search worldwide

Big Yellow is self storage operator. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Big Yellow
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among storage facilities**: 0.63%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Storage facilities | 5 | 0.63% | 27.1K |

- [Storage facilities](/demand/global-en/categories/storage-facilities)

## How has branded search demand for Big Yellow changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Big Yellow worldwide held steady at 27.1K.
- Across the 11 months ending August 2026, Big Yellow’s estimated Share of Search among storage facilities worldwide held steady, from 0.84% to 0.63%.

## How did search popularity change for storage facilities worldwide in August 2026?

- In August 2026, Public Storage overtook Extra Space to take the highest estimated Share of Search among storage facilities worldwide, at 51.7%.
- In August 2026, Extra Space lost estimated Share of Search among storage facilities worldwide, from 46.3% to 42.2%.
- In August 2026, CubeSmart lost estimated Share of Search among storage facilities worldwide, from 3.4% to 2.5%.
- Estimated monthly branded searches for StorageMart worldwide rose 21.5% over 11 measured months, from 90.5K to 110K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Storage facilities | 27.1K | 0.84% | 5 |
| Nov 2025 | Storage facilities | 27.1K | 0.84% | 5 |
| Dec 2025 | Storage facilities | 22.2K | 0.75% | 5 |
| Jan 2026 | Storage facilities | 27.1K | 0.84% | 5 |
| Feb 2026 | Storage facilities | 22.2K | 0.76% | 5 |
| Mar 2026 | Storage facilities | 27.1K | 0.84% | 5 |
| Apr 2026 | Storage facilities | 49.5K | 1.5% | 5 |
| May 2026 | Storage facilities | 27.1K | 0.75% | 5 |
| Jun 2026 | Storage facilities | 27.1K | 0.83% | 5 |
| Jul 2026 | Storage facilities | 22.2K | 0.69% | 5 |
| Aug 2026 | Storage facilities | 27.1K | 0.63% | 5 |
| Sep 2026 | Storage facilities | — | — | — |

## How is Big Yellow measured?

Brandwave collects information about searches that people make online using Big Yellow’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “big yellow storage”

## Which storage facilities compete with Big Yellow?

- [Public Storage](/demand/global-en/brands/public-storage): Head-to-head: /demand/global-en/compare/big-yellow-vs-public-storage
- [Extra Space](/demand/global-en/brands/extra-space): Head-to-head: /demand/global-en/compare/big-yellow-vs-extra-space
- [CubeSmart](/demand/global-en/brands/cubesmart): Head-to-head: /demand/global-en/compare/big-yellow-vs-cubesmart
- [StorageMart](/demand/global-en/brands/storagemart): Head-to-head: /demand/global-en/compare/big-yellow-vs-storagemart
- [Safestore](/demand/global-en/brands/safestore): Head-to-head: /demand/global-en/compare/big-yellow-vs-safestore

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Big Yellow: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/big-yellow

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/big-yellow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.