--- title: "BIC: search popularity and Share of Search worldwide" description: "BIC makes pens and stationery sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/bic" publisher: "Brandwave" --- # BIC: search popularity and Share of Search worldwide BIC makes pens and stationery sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: BIC - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among stationery**: 7.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Stationery | 5 | 7.4% | 60.5K | | Razor blade brands | 3 | 9.1% | 60.5K | - [Stationery](/demand/global-en/categories/stationery) - [Razor blade brands](/demand/global-en/categories/razor-blade-brands) ## How has branded search demand for BIC changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for BIC worldwide rose from 49.5K to 60.5K. - Across the 11 months ending August 2026, BIC’s estimated Share of Search among stationery worldwide increased from 6.5% to 7.4%. - Across the 11 months ending August 2026, BIC’s estimated Share of Search among stationery worldwide peaked at 7.4% in August 2026 and was lowest at 4.9% in December 2025. - Across the 11 months ending August 2026, BIC’s estimated Share of Search among razor blade brands worldwide increased from 8% to 9.1%. - Across the 11 months ending August 2026, BIC’s estimated Share of Search among razor blade brands worldwide peaked at 9.1% in August 2026 and was lowest at 6.5% in July 2026. ## How did search popularity change for stationery worldwide in August 2026? - In August 2026, BIC gained estimated Share of Search among stationery worldwide, from 5.8% to 7.4%. - In August 2026, Paper Mate gained estimated Share of Search among stationery worldwide, from 4.7% to 6%. - In August 2026, Moleskine gained estimated Share of Search among stationery worldwide, from 23.4% to 24.5%. - In August 2026, Sharpie gained estimated Share of Search among stationery worldwide, from 19.2% to 20.1%. - In August 2026, Pilot lost estimated Share of Search among stationery worldwide, from 38.3% to 32.9%. - Estimated monthly branded searches for Staedtler worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026. ## How did search popularity change for razor blade brands worldwide in August 2026? - In August 2026, BIC gained estimated Share of Search among razor blade brands worldwide, from 6.5% to 9.1%. - In August 2026, Dollar Shave Club gained estimated Share of Search among razor blade brands worldwide, from 16% to 18.5%. - In August 2026, Gillette lost estimated Share of Search among razor blade brands worldwide, from 72.4% to 67.7%. - Estimated monthly branded searches for Schick worldwide rose 51.7% over 11 measured months, from 2.9K to 4.4K in August 2026. - Estimated monthly branded searches for Wilkinson Sword worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Stationery | 49.5K | 6.5% | 5 | | Nov 2025 | Stationery | 49.5K | 6.3% | 5 | | Dec 2025 | Stationery | 40.5K | 4.9% | 5 | | Jan 2026 | Stationery | 49.5K | 6.1% | 5 | | Feb 2026 | Stationery | 49.5K | 7.2% | 5 | | Mar 2026 | Stationery | 49.5K | 6.7% | 5 | | Apr 2026 | Stationery | 49.5K | 7.1% | 5 | | May 2026 | Stationery | 49.5K | 7.2% | 5 | | Jun 2026 | Stationery | 40.5K | 6.2% | 5 | | Jul 2026 | Stationery | 40.5K | 5.8% | 5 | | Aug 2026 | Stationery | 60.5K | 7.4% | 5 | | Sep 2026 | Stationery | — | — | — | | Oct 2025 | Razor blade brands | 49.5K | 8% | 3 | | Nov 2025 | Razor blade brands | 49.5K | 7.7% | 3 | | Dec 2025 | Razor blade brands | 40.5K | 6.6% | 3 | | Jan 2026 | Razor blade brands | 49.5K | 7.7% | 3 | | Feb 2026 | Razor blade brands | 49.5K | 8.9% | 3 | | Mar 2026 | Razor blade brands | 49.5K | 8% | 3 | | Apr 2026 | Razor blade brands | 49.5K | 8% | 3 | | May 2026 | Razor blade brands | 49.5K | 7.9% | 3 | | Jun 2026 | Razor blade brands | 40.5K | 6.6% | 3 | | Jul 2026 | Razor blade brands | 40.5K | 6.5% | 3 | | Aug 2026 | Razor blade brands | 60.5K | 9.1% | 3 | | Sep 2026 | Razor blade brands | — | — | — | ## How is BIC measured? Brandwave collects information about searches that people make online using BIC’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bic pen” ## Which stationery compete with BIC? - [Pilot](/demand/global-en/brands/pilot-pens): Head-to-head: /demand/global-en/compare/bic-vs-pilot-pens - [Moleskine](/demand/global-en/brands/moleskine): Head-to-head: /demand/global-en/compare/bic-vs-moleskine - [Sharpie](/demand/global-en/brands/sharpie): Head-to-head: /demand/global-en/compare/bic-vs-sharpie - [Staedtler](/demand/global-en/brands/staedtler): Head-to-head: /demand/global-en/compare/bic-vs-staedtler - [Paper Mate](/demand/global-en/brands/paper-mate): Head-to-head: /demand/global-en/compare/bic-vs-paper-mate ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "BIC: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/bic This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/bic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.