---
title: "Beyond Yoga: search popularity worldwide"
description: "An American activewear brand of leggings and loungewear, owned by Levi Strauss & Co. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/beyond-yoga"
publisher: "Brandwave"
---

# Beyond Yoga: search popularity worldwide

An American activewear brand of leggings and loungewear, owned by Levi Strauss & Co. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Beyond Yoga
- **Owned by**: Levi Strauss & Co.
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among activewear brands**: 0.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Activewear brands | 10 | 0.3% | 201K |
| Leggings | 8 | 0.46% | 201K |

- [Activewear brands](/demand/global-en/categories/activewear-brands)
- [Leggings](/demand/global-en/categories/leggings)

## Top activewear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Beyond Yoga was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Beyond Yoga is the ninth most recommended of the 13.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Lululemon | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Nike | 2nd | 1 of 3 | 2 of 2 | 3 of 5 |
| Alo Yoga | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Athleta | 4th | 3 of 3 | 2 of 2 | 5 of 5 |
| Vuori | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Adidas | 6th | 0 of 3 | 2 of 2 | 2 of 5 |
| Under Armour | 7th | 1 of 3 | 2 of 2 | 3 of 5 |
| Gymshark | 8th | 2 of 3 | 1 of 2 | 3 of 5 |
| Beyond Yoga | 9th | 1 of 3 | 2 of 2 | 3 of 5 |
| CRZ YOGA | 10th | 2 of 3 | 0 of 2 | 2 of 5 |
| SET ACTIVE | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Lorna Jane | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Stax | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about activewear brands

- Asked ChatGPT "Which activewear brand should I buy?": 1. Lululemon, 2. Alo Yoga, 3. Athleta, 4. Gymshark, 5. CRZ YOGA
- Asked ChatGPT "What are the best activewear brands?": 1. Lululemon, 2. Alo Yoga, 3. Vuori, 4. Gymshark, 5. Nike, 6. CRZ YOGA, 7. Athleta, 8. Under Armour, 9. Beyond Yoga
- Asked ChatGPT "What's the best activewear brand for training and lounging?": 1. Lululemon, 2. Vuori, 3. Alo Yoga, 4. Athleta
- Searched Google, AI Overview "activewear brands": 1. Nike, 2. Adidas, 3. Under Armour, 4. Lululemon, 5. Athleta, 6. Beyond Yoga, 7. Alo Yoga
- Searched Google, AI Overview "women's activewear brands": 1. Nike, 2. Lululemon, 3. Adidas, 4. Under Armour, 5. Athleta, 6. Beyond Yoga, 7. Vuori, 8. Gymshark, 9. Alo Yoga

Not named in any answer: SET ACTIVE, Lorna Jane and Stax.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026.

## How has branded search demand for Beyond Yoga changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Beyond Yoga worldwide rose from 165K to 201K.
- Across the 12 months ending September 2026, Beyond Yoga rose from 11th to 10th among activewear brands worldwide.
- Across the 12 months ending September 2026, Beyond Yoga’s share of searches among leggings worldwide held steady, from 0.35% to 0.46%.

## How did search popularity change for activewear brands worldwide in September 2026?

- In September 2026, Nike overtook Adidas to become the leader among activewear brands worldwide, with 34.2% of the searches.
- In September 2026, Lululemon gained share of searches among activewear brands worldwide, from 15.4% to 16.6%.
- In September 2026, Adidas lost share of searches among activewear brands worldwide, from 36.8% to 32.7%.
- In September 2026, Beyond Yoga rose from 12th to 10th among activewear brands worldwide.
- In September 2026, CRZ YOGA fell from 10th to 11th among activewear brands worldwide.
- In September 2026, Lorna Jane fell from 11th to 12th among activewear brands worldwide.

## How did search popularity change for leggings worldwide in September 2026?

- Alo Yoga’s share of searches among leggings worldwide has gained ground for 3 months in a row, from 2.2% to 2.7% in September 2026.
- In September 2026, Beyond Yoga rose from 9th to 8th among leggings worldwide.
- In September 2026, CRZ YOGA fell from 8th to 9th among leggings worldwide.
- Estimated monthly branded searches for Sweaty Betty worldwide fell 19.1% over 12 measured months, from 319K to 258K in September 2026.
- Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 12 measured months, from 13.6M to 11.1M in September 2026.
- Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 12 measured months, from 4.1M to 3.4M in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Activewear brands | 165K | 0.23% | 11 |
| Nov 2025 | Activewear brands | 246K | 0.23% | 10 |
| Dec 2025 | Activewear brands | 201K | 0.22% | 10 |
| Jan 2026 | Activewear brands | 246K | 0.32% | 10 |
| Feb 2026 | Activewear brands | 165K | 0.25% | 10 |
| Mar 2026 | Activewear brands | 165K | 0.21% | 12 |
| Apr 2026 | Activewear brands | 201K | 0.29% | 10 |
| May 2026 | Activewear brands | 165K | 0.23% | 12 |
| Jun 2026 | Activewear brands | 165K | 0.23% | 12 |
| Jul 2026 | Activewear brands | 165K | 0.23% | 11 |
| Aug 2026 | Activewear brands | 165K | 0.23% | 12 |
| Sep 2026 | Activewear brands | 201K | 0.3% | 10 |
| Oct 2025 | Leggings | 165K | 0.35% | 8 |
| Nov 2025 | Leggings | 246K | 0.34% | 8 |
| Dec 2025 | Leggings | 201K | 0.32% | 8 |
| Jan 2026 | Leggings | 246K | 0.47% | 8 |
| Feb 2026 | Leggings | 165K | 0.38% | 8 |
| Mar 2026 | Leggings | 165K | 0.33% | 9 |
| Apr 2026 | Leggings | 201K | 0.45% | 8 |
| May 2026 | Leggings | 165K | 0.38% | 9 |
| Jun 2026 | Leggings | 165K | 0.38% | 8 |
| Jul 2026 | Leggings | 165K | 0.38% | 8 |
| Aug 2026 | Leggings | 165K | 0.38% | 9 |
| Sep 2026 | Leggings | 201K | 0.46% | 8 |

## How are Beyond Yoga’s branded searches counted?

Brandwave collects information about searches that people make online using Beyond Yoga’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “beyond yoga”

## Which activewear brands compete with Beyond Yoga?

- [Nike](/demand/global-en/brands/nike)
- [Adidas](/demand/global-en/brands/adidas)
- [Lululemon](/demand/global-en/brands/lululemon)
- [Gymshark](/demand/global-en/brands/gymshark)
- [Under Armour](/demand/global-en/brands/under-armour)
- [Vuori](/demand/global-en/brands/vuori)
- [Alo Yoga](/demand/global-en/brands/alo-yoga): Head-to-head: /demand/global-en/compare/alo-yoga-vs-beyond-yoga
- [Athleta](/demand/global-en/brands/athleta): Head-to-head: /demand/global-en/compare/athleta-vs-beyond-yoga
- [SET ACTIVE](/demand/global-en/brands/set-active): Head-to-head: /demand/global-en/compare/beyond-yoga-vs-set-active
- [CRZ YOGA](/demand/global-en/brands/crz-yoga): Head-to-head: /demand/global-en/compare/beyond-yoga-vs-crz-yoga
- [Lorna Jane](/demand/global-en/brands/lorna-jane): Head-to-head: /demand/global-en/compare/beyond-yoga-vs-lorna-jane
- [Stax](/demand/global-en/brands/stax)

## Who owns Beyond Yoga?

Beyond Yoga is owned by Levi Strauss & Co.. Brandwave does not track any other brands owned by Levi Strauss & Co..

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Beyond Yoga?

Beyond Yoga is owned by Levi Strauss & Co.. Brandwave does not track any other brands owned by Levi Strauss & Co..

## Cite this page

Brandwave. "Beyond Yoga: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/beyond-yoga

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/beyond-yoga. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.