--- title: "Beyond Meat: search popularity and Share of Search worldwide" description: "Beyond Meat makes plant-based meat sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/beyond-meat" publisher: "Brandwave" --- # Beyond Meat: search popularity and Share of Search worldwide Beyond Meat makes plant-based meat sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Beyond Meat - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among veggie burger brands**: 4.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Veggie burger brands | 3 | 4.7% | 110K | | Plant based meat brands | 2 | 22.1% | 110K | - [Veggie burger brands](/demand/global-en/categories/veggie-burger-brands) - [Plant based meat brands](/demand/global-en/categories/plant-based-meat-brands) ## How has branded search demand for Beyond Meat changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Beyond Meat worldwide fell from 673K to 110K. - Across the 11 months ending August 2026, Beyond Meat’s estimated Share of Search among veggie burger brands worldwide decreased from 23.3% to 4.7%. - Across the 11 months ending August 2026, Beyond Meat’s estimated Share of Search among veggie burger brands worldwide peaked at 23.3% in October 2025 and was lowest at 3.9% in June 2026. - Across the 11 months ending August 2026, Beyond Meat fell from 2nd to 3rd among veggie burger brands worldwide. - Across the 11 months ending August 2026, Beyond Meat’s estimated Share of Search among plant based meat brands worldwide decreased from 63.1% to 22.1%. - Across the 11 months ending August 2026, Beyond Meat’s estimated Share of Search among plant based meat brands worldwide peaked at 63.1% in October 2025 and was lowest at 18.6% in June 2026. - Across the 11 months ending August 2026, Beyond Meat fell from 1st to 2nd among plant based meat brands worldwide. ## How did search popularity change for veggie burger brands worldwide in August 2026? - In August 2026, Beyond Meat gained estimated Share of Search among veggie burger brands worldwide, from 3.9% to 4.7%. - In August 2026, Richmond lost estimated Share of Search among veggie burger brands worldwide, from 79.6% to 78.9%. - Estimated monthly branded searches for Birds Eye worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026. - Estimated monthly branded searches for Quorn worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026. - Estimated monthly branded searches for Linda McCartney worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026. ## How did search popularity change for plant based meat brands worldwide in August 2026? - In August 2026, Beyond Meat gained estimated Share of Search among plant based meat brands worldwide, from 18.8% to 22.1%. - In August 2026, Vivera lost estimated Share of Search among plant based meat brands worldwide, from 76.4% to 73.8%. - Estimated monthly branded searches for Impossible Foods worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026. - Estimated monthly branded searches for Quorn worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026. - Estimated monthly branded searches for Gardein worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026. - Estimated monthly branded searches for Linda McCartney worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Veggie burger brands | 673K | 23.3% | 2 | | Nov 2025 | Veggie burger brands | 201K | 10% | 3 | | Dec 2025 | Veggie burger brands | 135K | 8.1% | 3 | | Jan 2026 | Veggie burger brands | 110K | 5.7% | 3 | | Feb 2026 | Veggie burger brands | 135K | 6.9% | 3 | | Mar 2026 | Veggie burger brands | 135K | 5.8% | 3 | | Apr 2026 | Veggie burger brands | 135K | 5.8% | 3 | | May 2026 | Veggie burger brands | 110K | 4.7% | 3 | | Jun 2026 | Veggie burger brands | 74K | 3.9% | 3 | | Jul 2026 | Veggie burger brands | 74K | 3.9% | 3 | | Aug 2026 | Veggie burger brands | 110K | 4.7% | 3 | | Sep 2026 | Veggie burger brands | — | — | — | | Oct 2025 | Plant based meat brands | 673K | 63.1% | 1 | | Nov 2025 | Plant based meat brands | 201K | 38.1% | 2 | | Dec 2025 | Plant based meat brands | 135K | 29.5% | 2 | | Jan 2026 | Plant based meat brands | 110K | 25% | 2 | | Feb 2026 | Plant based meat brands | 135K | 29.4% | 2 | | Mar 2026 | Plant based meat brands | 135K | 25.6% | 2 | | Apr 2026 | Plant based meat brands | 135K | 25.7% | 2 | | May 2026 | Plant based meat brands | 110K | 22% | 2 | | Jun 2026 | Plant based meat brands | 74K | 18.6% | 2 | | Jul 2026 | Plant based meat brands | 74K | 18.8% | 2 | | Aug 2026 | Plant based meat brands | 110K | 22.1% | 2 | | Sep 2026 | Plant based meat brands | — | — | — | ## How is Beyond Meat measured? Brandwave collects information about searches that people make online using Beyond Meat’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “beyond meat” ## Which veggie burger brands compete with Beyond Meat? - [Richmond](/demand/global-en/brands/richmond): Head-to-head: /demand/global-en/compare/beyond-meat-vs-richmond - [Vivera](/demand/global-en/brands/vivera): Head-to-head: /demand/global-en/compare/beyond-meat-vs-vivera - [Quorn](/demand/global-en/brands/quorn): Head-to-head: /demand/global-en/compare/beyond-meat-vs-quorn - [Birds Eye](/demand/global-en/brands/birds-eye): Head-to-head: /demand/global-en/compare/beyond-meat-vs-birds-eye - [Linda McCartney](/demand/global-en/brands/linda-mccartney): Head-to-head: /demand/global-en/compare/beyond-meat-vs-linda-mccartney ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Beyond Meat: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/beyond-meat This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/beyond-meat. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.