---
title: "Betty Crocker: search popularity and Share of Search worldwide"
description: "Betty Crocker makes baking products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/betty-crocker"
publisher: "Brandwave"
---

# Betty Crocker: search popularity and Share of Search worldwide

Betty Crocker makes baking products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Betty Crocker
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among baking mixes**: 42.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Baking mixes | 1 | 42.5% | 135K |

- [Baking mixes](/demand/global-en/categories/baking-mixes)

## How has branded search demand for Betty Crocker changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Betty Crocker worldwide held steady at 135K.
- Across the 11 months ending August 2026, Betty Crocker’s estimated Share of Search among baking mixes worldwide increased from 39.5% to 42.5%.
- Across the 11 months ending August 2026, Betty Crocker’s estimated Share of Search among baking mixes worldwide peaked at 47% in July 2026 and was lowest at 36.4% in November 2025.

## How did search popularity change for baking mixes worldwide in August 2026?

- In August 2026, King Arthur overtook Dr. Oetker to rank 2nd among baking mixes worldwide, at 23.3%.
- In August 2026, Green's gained estimated Share of Search among baking mixes worldwide, from 3.4% to 5.7%.
- In August 2026, Duncan Hines gained estimated Share of Search among baking mixes worldwide, from 5.2% to 7%.
- In August 2026, Betty Crocker lost estimated Share of Search among baking mixes worldwide, from 47% to 42.5%.
- In August 2026, Dr. Oetker lost estimated Share of Search among baking mixes worldwide, from 21.1% to 19%.
- Estimated monthly branded searches for Pillsbury worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Baking mixes | 135K | 39.5% | 1 |
| Nov 2025 | Baking mixes | 135K | 36.4% | 1 |
| Dec 2025 | Baking mixes | 165K | 41.2% | 1 |
| Jan 2026 | Baking mixes | 165K | 44.4% | 1 |
| Feb 2026 | Baking mixes | 135K | 42.1% | 1 |
| Mar 2026 | Baking mixes | 135K | 41.9% | 1 |
| Apr 2026 | Baking mixes | 110K | 39.2% | 1 |
| May 2026 | Baking mixes | 135K | 45.2% | 1 |
| Jun 2026 | Baking mixes | 110K | 42.2% | 1 |
| Jul 2026 | Baking mixes | 135K | 47% | 1 |
| Aug 2026 | Baking mixes | 135K | 42.5% | 1 |
| Sep 2026 | Baking mixes | — | — | — |

## How is Betty Crocker measured?

Brandwave collects information about searches that people make online using Betty Crocker’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “betty crocker”

## Which baking mixes compete with Betty Crocker?

- [King Arthur](/demand/global-en/brands/king-arthur): Head-to-head: /demand/global-en/compare/betty-crocker-vs-king-arthur
- [Dr. Oetker](/demand/global-en/brands/dr-oetker): Head-to-head: /demand/global-en/compare/betty-crocker-vs-dr-oetker
- [Duncan Hines](/demand/global-en/brands/duncan-hines): Head-to-head: /demand/global-en/compare/betty-crocker-vs-duncan-hines
- [Green's](/demand/global-en/brands/green-s): Head-to-head: /demand/global-en/compare/betty-crocker-vs-green-s
- [Pillsbury](/demand/global-en/brands/pillsbury): Head-to-head: /demand/global-en/compare/betty-crocker-vs-pillsbury

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Betty Crocker: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/betty-crocker

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/betty-crocker. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.