--- title: "BetterSleep: search popularity worldwide" description: "BetterSleep is a meditation or sleep app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/bettersleep" publisher: "Brandwave" --- # BetterSleep: search popularity worldwide BetterSleep is a meditation or sleep app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: BetterSleep - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among sleep apps**: 12.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sleep apps | 4 | 12.7% | 33.1K | | Meditation apps | 3 | 12.8% | 33.1K | - [Sleep apps](/demand/global-en/categories/sleep-apps) - [Meditation apps](/demand/global-en/categories/meditation-apps) ## Top sleep apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, BetterSleep was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. BetterSleep is the third most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Calm | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Sleep Cycle | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | BetterSleep | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Headspace | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | CBT-i Coach | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | SleepScore | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Pillow | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | SleepWatch | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Pzizz | 9th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about sleep apps - Asked ChatGPT "Which sleep app should I use?": 1. Calm, 2. Sleep Cycle, 3. BetterSleep, 4. CBT-i Coach - Asked ChatGPT "What are the best sleep apps?": 1. Calm, 2. Headspace, 3. Sleep Cycle, 4. BetterSleep, 5. Pzizz - Asked ChatGPT "What's the best sleep app for better sleep?": 1. Calm, 2. CBT-i Coach, 3. Sleep Cycle, 4. BetterSleep - Searched Google, AI Overview "sleep apps": 1. BetterSleep, 2. Calm, 3. Headspace, 4. Sleep Cycle, 5. Pillow, 6. SleepWatch, 7. SleepScore - Searched Google, AI Overview "sleep tracker app": 1. Sleep Cycle, 2. SleepScore, 3. Pillow Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for BetterSleep changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for BetterSleep worldwide rose from 27.1K to 33.1K. - Across the 12 months ending September 2026, BetterSleep’s share of searches among sleep apps worldwide increased from 11.8% to 12.7%. - Across the 12 months ending September 2026, BetterSleep’s share of searches among sleep apps worldwide peaked at 13.5% in August 2026 and was lowest at 8% in November 2025. - Across the 12 months ending September 2026, BetterSleep fell from 3rd to 4th among sleep apps worldwide. - Across the 12 months ending September 2026, BetterSleep’s share of searches among meditation apps worldwide peaked at 13.7% in August 2026 and was lowest at 7.4% in March 2026. - Across the 12 months ending September 2026, BetterSleep rose from 4th to 3rd among meditation apps worldwide. ## How did search popularity change for sleep apps worldwide in September 2026? - In September 2026, Calm overtook Sleep Cycle and Pillow to become the leader among sleep apps worldwide, with 28.3% of the searches. - In September 2026, Pillow lost share of searches among sleep apps worldwide, from 20.1% to 15.5%. - In September 2026, Headspace lost share of searches among sleep apps worldwide, from 9% to 6.9%. - In September 2026, Sleep Cycle lost share of searches among sleep apps worldwide, from 30.1% to 28.3%. - In September 2026, SleepScore lost share of searches among sleep apps worldwide, from 7.4% to 5.7%. - In September 2026, BetterSleep lost share of searches among sleep apps worldwide, from 13.5% to 12.7%. ## How did search popularity change for meditation apps worldwide in September 2026? - In September 2026, Calm overtook Insight Timer to become the leader among meditation apps worldwide, with 33.8% of the searches. - In September 2026, Insight Timer gained share of searches among meditation apps worldwide, from 27.7% to 33.5%. - In September 2026, Smiling Mind lost share of searches among meditation apps worldwide, from 9.2% to 3.8%. - In September 2026, Medito lost share of searches among meditation apps worldwide, from 6.1% to 1.7%. - In September 2026, Headspace lost share of searches among meditation apps worldwide, from 11.4% to 9.1%. - In September 2026, Happier lost share of searches among meditation apps worldwide, from 3.7% to 1.7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sleep apps | 27.1K | 11.8% | 3 | | Nov 2025 | Sleep apps | 18.1K | 8% | 5 | | Dec 2025 | Sleep apps | 22.2K | 9.1% | 5 | | Jan 2026 | Sleep apps | 22.2K | 8.2% | 5 | | Feb 2026 | Sleep apps | 18.1K | 8.4% | 6 | | Mar 2026 | Sleep apps | 18.1K | 8.9% | 6 | | Apr 2026 | Sleep apps | 18.1K | 9.3% | 5 | | May 2026 | Sleep apps | 18.1K | 9.7% | 5 | | Jun 2026 | Sleep apps | 22.2K | 12.4% | 4 | | Jul 2026 | Sleep apps | 22.2K | 12.4% | 4 | | Aug 2026 | Sleep apps | 27.1K | 13.5% | 4 | | Sep 2026 | Sleep apps | 33.1K | 12.7% | 4 | | Oct 2025 | Meditation apps | 27.1K | 12.4% | 4 | | Nov 2025 | Meditation apps | 18.1K | 8.9% | 4 | | Dec 2025 | Meditation apps | 22.2K | 10.8% | 4 | | Jan 2026 | Meditation apps | 22.2K | 8.6% | 4 | | Feb 2026 | Meditation apps | 18.1K | 8% | 4 | | Mar 2026 | Meditation apps | 18.1K | 7.4% | 5 | | Apr 2026 | Meditation apps | 18.1K | 9.7% | 4 | | May 2026 | Meditation apps | 18.1K | 9.9% | 4 | | Jun 2026 | Meditation apps | 22.2K | 11.5% | 4 | | Jul 2026 | Meditation apps | 22.2K | 13.2% | 4 | | Aug 2026 | Meditation apps | 27.1K | 13.7% | 3 | | Sep 2026 | Meditation apps | 33.1K | 12.8% | 3 | ## How are BetterSleep’s branded searches counted? Brandwave collects information about searches that people make online using BetterSleep’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bettersleep” ## Which sleep apps compete with BetterSleep? - [Calm](/demand/global-en/brands/calm): Head-to-head: /demand/global-en/compare/bettersleep-vs-calm - [Sleep Cycle](/demand/global-en/brands/sleep-cycle): Head-to-head: /demand/global-en/compare/bettersleep-vs-sleep-cycle - [Pillow](/demand/global-en/brands/pillow): Head-to-head: /demand/global-en/compare/bettersleep-vs-pillow - [Headspace](/demand/global-en/brands/headspace): Head-to-head: /demand/global-en/compare/bettersleep-vs-headspace - [SleepScore](/demand/global-en/brands/sleepscore): Head-to-head: /demand/global-en/compare/bettersleep-vs-sleepscore - [CBT-i Coach](/demand/global-en/brands/cbt-i-coach) - [SleepWatch](/demand/global-en/brands/sleepwatch) - [Pzizz](/demand/global-en/brands/pzizz) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "BetterSleep: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/bettersleep This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/bettersleep. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.