--- title: "Betadine: search popularity worldwide" description: "Betadine makes antiseptics. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/betadine" publisher: "Brandwave" --- # Betadine: search popularity worldwide Betadine makes antiseptics. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Betadine - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among nasal spray brands**: 26% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Nasal spray brands | 2 | 26% | 673K | | Throat lozenge brands | 2 | 42.9% | 673K | | Antiseptic spray brands | 1 | 52.3% | 673K | | Plaster and first aid brands | 1 | 57.6% | 673K | | Antiseptic brands | 1 | 69.5% | 673K | | Antiseptic cream brands | 1 | 69.5% | 673K | - [Nasal spray brands](/demand/global-en/categories/nasal-spray-brands) - [Throat lozenge brands](/demand/global-en/categories/throat-lozenge-brands) - [Antiseptic spray brands](/demand/global-en/categories/antiseptic-spray-brands) - [Plaster and first aid brands](/demand/global-en/categories/first-aid-brands) - [Antiseptic brands](/demand/global-en/categories/antiseptic-brands) - [Antiseptic cream brands](/demand/global-en/categories/antiseptic-cream-brands) ## How has branded search demand for Betadine changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Betadine worldwide held steady at 673K. - Across the 12 months ending September 2026, Betadine’s estimated Share of Search among nasal spray brands worldwide increased from 23.4% to 26%. - Across the 12 months ending September 2026, Betadine’s estimated Share of Search among nasal spray brands worldwide peaked at 31.9% in June 2026 and was lowest at 21.2% in February 2026. - Across the 12 months ending September 2026, Betadine’s estimated Share of Search among throat lozenge brands worldwide peaked at 47.8% in April 2026 and was lowest at 42.4% in February 2026. - Across the 12 months ending September 2026, Betadine’s estimated Share of Search among antiseptic spray brands worldwide increased from 49.2% to 52.3%. - Across the 12 months ending September 2026, Betadine’s estimated Share of Search among antiseptic spray brands worldwide peaked at 52.3% in June 2026 and was lowest at 45.8% in December 2025. - Across the 12 months ending September 2026, Betadine’s estimated Share of Search among plaster and first aid brands worldwide increased from 53.8% to 57.6%. - Across the 12 months ending September 2026, Betadine’s estimated Share of Search among plaster and first aid brands worldwide peaked at 57.6% in June 2026 and was lowest at 50.5% in December 2025. - Across the 12 months ending September 2026, Betadine’s estimated Share of Search among antiseptic brands worldwide held steady at 69.5%. - Across the 12 months ending September 2026, Betadine’s estimated Share of Search among antiseptic cream brands worldwide held steady at 69.5%. ## How did search popularity change for nasal spray brands worldwide in September 2026? - In September 2026, Vicks gained estimated Share of Search among nasal spray brands worldwide, from 41.2% to 44.1%. - In September 2026, Sudafed gained estimated Share of Search among nasal spray brands worldwide, from 16.3% to 17.4%. - In September 2026, Betadine lost estimated Share of Search among nasal spray brands worldwide, from 29.7% to 26%. - Estimated monthly branded searches for Otrivin worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026. - Estimated monthly branded searches for Rhinocort worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026. ## How did search popularity change for throat lozenge brands worldwide in September 2026? - In September 2026, Strepsils overtook Betadine to become the leader among throat lozenge brands worldwide, with 52.4% estimated Share of Search. - In September 2026, Betadine lost estimated Share of Search among throat lozenge brands worldwide, from 47.8% to 42.9%. - Estimated monthly branded searches for Difflam worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026. ## How did search popularity change for antiseptic spray brands worldwide in September 2026? - In September 2026, Betadine gained estimated Share of Search among antiseptic spray brands worldwide, from 49.2% to 52.3%. - In September 2026, Dettol gained estimated Share of Search among antiseptic spray brands worldwide, from 18% to 19.1%. - In September 2026, Band-Aid lost estimated Share of Search among antiseptic spray brands worldwide, from 32.9% to 28.6%. ## How did search popularity change for plaster and first aid brands worldwide in September 2026? - In September 2026, Betadine gained estimated Share of Search among plaster and first aid brands worldwide, from 53.5% to 57.6%. - In September 2026, Band-Aid lost estimated Share of Search among plaster and first aid brands worldwide, from 35.8% to 31.5%. ## How did search popularity change for antiseptic brands worldwide in September 2026? Nothing among antiseptic brands moved beyond provider rounding in Sep 2026. ## How did search popularity change for antiseptic cream brands worldwide in September 2026? Nothing among antiseptic cream brands moved beyond provider rounding in Sep 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Nasal spray brands | 673K | 23.4% | 2 | | Nov 2025 | Nasal spray brands | 673K | 25.5% | 2 | | Dec 2025 | Nasal spray brands | 673K | 22.5% | 2 | | Jan 2026 | Nasal spray brands | 673K | 22.4% | 2 | | Feb 2026 | Nasal spray brands | 550K | 21.2% | 2 | | Mar 2026 | Nasal spray brands | 673K | 25.5% | 2 | | Apr 2026 | Nasal spray brands | 673K | 29.1% | 2 | | May 2026 | Nasal spray brands | 673K | 30.7% | 2 | | Jun 2026 | Nasal spray brands | 673K | 31.9% | 2 | | Jul 2026 | Nasal spray brands | 673K | 31.7% | 2 | | Aug 2026 | Nasal spray brands | 673K | 29.7% | 2 | | Sep 2026 | Nasal spray brands | 673K | 26% | 2 | | Oct 2025 | Throat lozenge brands | 673K | 42.4% | 2 | | Nov 2025 | Throat lozenge brands | 673K | 42.9% | 2 | | Dec 2025 | Throat lozenge brands | 673K | 42.4% | 2 | | Jan 2026 | Throat lozenge brands | 673K | 42.9% | 2 | | Feb 2026 | Throat lozenge brands | 550K | 42.4% | 2 | | Mar 2026 | Throat lozenge brands | 673K | 47.4% | 1 | | Apr 2026 | Throat lozenge brands | 673K | 47.8% | 1 | | May 2026 | Throat lozenge brands | 673K | 47.8% | 1 | | Jun 2026 | Throat lozenge brands | 673K | 47.8% | 1 | | Jul 2026 | Throat lozenge brands | 673K | 47.8% | 1 | | Aug 2026 | Throat lozenge brands | 673K | 47.8% | 1 | | Sep 2026 | Throat lozenge brands | 673K | 42.9% | 2 | | Oct 2025 | Antiseptic spray brands | 673K | 49.2% | 1 | | Nov 2025 | Antiseptic spray brands | 673K | 49.2% | 1 | | Dec 2025 | Antiseptic spray brands | 673K | 45.8% | 1 | | Jan 2026 | Antiseptic spray brands | 673K | 49.2% | 1 | | Feb 2026 | Antiseptic spray brands | 550K | 49.2% | 1 | | Mar 2026 | Antiseptic spray brands | 673K | 49.2% | 1 | | Apr 2026 | Antiseptic spray brands | 673K | 49.2% | 1 | | May 2026 | Antiseptic spray brands | 673K | 49.2% | 1 | | Jun 2026 | Antiseptic spray brands | 673K | 52.3% | 1 | | Jul 2026 | Antiseptic spray brands | 673K | 52.3% | 1 | | Aug 2026 | Antiseptic spray brands | 673K | 49.2% | 1 | | Sep 2026 | Antiseptic spray brands | 673K | 52.3% | 1 | | Oct 2025 | Plaster and first aid brands | 673K | 53.8% | 1 | | Nov 2025 | Plaster and first aid brands | 673K | 53.8% | 1 | | Dec 2025 | Plaster and first aid brands | 673K | 50.5% | 1 | | Jan 2026 | Plaster and first aid brands | 673K | 53.8% | 1 | | Feb 2026 | Plaster and first aid brands | 550K | 53.1% | 1 | | Mar 2026 | Plaster and first aid brands | 673K | 53.8% | 1 | | Apr 2026 | Plaster and first aid brands | 673K | 53.8% | 1 | | May 2026 | Plaster and first aid brands | 673K | 53.8% | 1 | | Jun 2026 | Plaster and first aid brands | 673K | 57.6% | 1 | | Jul 2026 | Plaster and first aid brands | 673K | 57.6% | 1 | | Aug 2026 | Plaster and first aid brands | 673K | 53.5% | 1 | | Sep 2026 | Plaster and first aid brands | 673K | 57.6% | 1 | | Oct 2025 | Antiseptic brands | 673K | 69.5% | 1 | | Nov 2025 | Antiseptic brands | 673K | 69.5% | 1 | | Dec 2025 | Antiseptic brands | 673K | 69.5% | 1 | | Jan 2026 | Antiseptic brands | 673K | 69.5% | 1 | | Feb 2026 | Antiseptic brands | 550K | 69.5% | 1 | | Mar 2026 | Antiseptic brands | 673K | 69.5% | 1 | | Apr 2026 | Antiseptic brands | 673K | 69.5% | 1 | | May 2026 | Antiseptic brands | 673K | 69.5% | 1 | | Jun 2026 | Antiseptic brands | 673K | 69.5% | 1 | | Jul 2026 | Antiseptic brands | 673K | 69.5% | 1 | | Aug 2026 | Antiseptic brands | 673K | 69.5% | 1 | | Sep 2026 | Antiseptic brands | 673K | 69.5% | 1 | | Oct 2025 | Antiseptic cream brands | 673K | 69.5% | 1 | | Nov 2025 | Antiseptic cream brands | 673K | 69.5% | 1 | | Dec 2025 | Antiseptic cream brands | 673K | 69.5% | 1 | | Jan 2026 | Antiseptic cream brands | 673K | 69.5% | 1 | | Feb 2026 | Antiseptic cream brands | 550K | 69.5% | 1 | | Mar 2026 | Antiseptic cream brands | 673K | 69.5% | 1 | | Apr 2026 | Antiseptic cream brands | 673K | 69.5% | 1 | | May 2026 | Antiseptic cream brands | 673K | 69.5% | 1 | | Jun 2026 | Antiseptic cream brands | 673K | 69.5% | 1 | | Jul 2026 | Antiseptic cream brands | 673K | 69.5% | 1 | | Aug 2026 | Antiseptic cream brands | 673K | 69.5% | 1 | | Sep 2026 | Antiseptic cream brands | 673K | 69.5% | 1 | ## How is Betadine measured? Brandwave collects information about searches that people make online using Betadine’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “betadine” ## Which nasal spray brands compete with Betadine? - [Vicks](/demand/global-en/brands/vicks): Head-to-head: /demand/global-en/compare/betadine-vs-vicks - [Sudafed](/demand/global-en/brands/sudafed): Head-to-head: /demand/global-en/compare/betadine-vs-sudafed - [Otrivin](/demand/global-en/brands/otrivin): Head-to-head: /demand/global-en/compare/betadine-vs-otrivin - [Flo](/demand/global-en/brands/flo): Head-to-head: /demand/global-en/compare/betadine-vs-flo - [Arm and Hammer](/demand/global-en/brands/arm-and-hammer): Head-to-head: /demand/global-en/compare/arm-and-hammer-vs-betadine - [Fess](/demand/global-en/brands/fess) - [Rhinocort](/demand/global-en/brands/rhinocort) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Betadine: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/betadine This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/betadine. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.