--- title: "Bernina: search popularity and Share of Search worldwide" description: "Bernina makes sewing machines sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/bernina" publisher: "Brandwave" --- # Bernina: search popularity and Share of Search worldwide Bernina makes sewing machines sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Bernina - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among embroidery machine brands**: 3.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Embroidery machine brands | 4 | 3.3% | 49.5K | | Sewing machine brands | 3 | 12.1% | 49.5K | | Overlocker brands | 3 | 12.9% | 49.5K | - [Embroidery machine brands](/demand/global-en/categories/embroidery-machine-brands) - [Sewing machine brands](/demand/global-en/categories/sewing-machine-brands) - [Overlocker brands](/demand/global-en/categories/overlocker-brands) ## How has branded search demand for Bernina changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Bernina worldwide fell from 60.5K to 49.5K. - Across the 11 months ending August 2026, Bernina’s estimated Share of Search among embroidery machine brands worldwide peaked at 5% in December 2025 and was lowest at 2.3% in June 2026. - Across the 11 months ending August 2026, Bernina’s estimated Share of Search among sewing machine brands worldwide decreased from 15.9% to 12.1%. - Across the 11 months ending August 2026, Bernina’s estimated Share of Search among sewing machine brands worldwide peaked at 16.6% in February 2026 and was lowest at 10.9% in June 2026. - Across the 11 months ending August 2026, Bernina’s estimated Share of Search among overlocker brands worldwide decreased from 16.5% to 12.9%. - Across the 11 months ending August 2026, Bernina’s estimated Share of Search among overlocker brands worldwide peaked at 17.2% in February 2026 and was lowest at 12.2% in June 2026. ## How did search popularity change for embroidery machine brands worldwide in August 2026? - Brother’s estimated Share of Search among embroidery machine brands worldwide has gained ground for 3 months in a row, from 8.7% to 14.8% in August 2026. - Janome’s estimated Share of Search among embroidery machine brands worldwide has gained ground for 3 months in a row, from 3.5% to 5% in August 2026. - Husqvarna’s estimated Share of Search among embroidery machine brands worldwide has lost ground for 3 months in a row, from 84.8% to 76.1% in August 2026. - Estimated monthly branded searches for Bernina worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026. ## How did search popularity change for sewing machine brands worldwide in August 2026? - Estimated monthly branded searches for Pfaff worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026. - Estimated monthly branded searches for Brother worldwide rose 15.8% over 11 measured months, from 190K to 220K in August 2026. - Estimated monthly branded searches for Bernina worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026. ## How did search popularity change for overlocker brands worldwide in August 2026? - In August 2026, Elna gained estimated Share of Search among overlocker brands worldwide, from 5.8% to 7%. - In August 2026, Brother lost estimated Share of Search among overlocker brands worldwide, from 57.8% to 57.1%. - Estimated monthly branded searches for Bernina worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Embroidery machine brands | 60.5K | 3.7% | 4 | | Nov 2025 | Embroidery machine brands | 60.5K | 4.3% | 4 | | Dec 2025 | Embroidery machine brands | 60.5K | 5% | 4 | | Jan 2026 | Embroidery machine brands | 60.5K | 4.2% | 4 | | Feb 2026 | Embroidery machine brands | 60.5K | 4.4% | 4 | | Mar 2026 | Embroidery machine brands | 49.5K | 2.9% | 4 | | Apr 2026 | Embroidery machine brands | 49.5K | 2.4% | 4 | | May 2026 | Embroidery machine brands | 49.5K | 2.4% | 4 | | Jun 2026 | Embroidery machine brands | 40.5K | 2.3% | 4 | | Jul 2026 | Embroidery machine brands | 49.5K | 3.3% | 4 | | Aug 2026 | Embroidery machine brands | 49.5K | 3.3% | 4 | | Sep 2026 | Embroidery machine brands | — | — | — | | Oct 2025 | Sewing machine brands | 60.5K | 15.9% | 3 | | Nov 2025 | Sewing machine brands | 60.5K | 16.2% | 3 | | Dec 2025 | Sewing machine brands | 60.5K | 16.2% | 3 | | Jan 2026 | Sewing machine brands | 60.5K | 14.3% | 3 | | Feb 2026 | Sewing machine brands | 60.5K | 16.6% | 3 | | Mar 2026 | Sewing machine brands | 49.5K | 13.8% | 3 | | Apr 2026 | Sewing machine brands | 49.5K | 14% | 3 | | May 2026 | Sewing machine brands | 49.5K | 13.8% | 3 | | Jun 2026 | Sewing machine brands | 40.5K | 10.9% | 4 | | Jul 2026 | Sewing machine brands | 49.5K | 12.1% | 3 | | Aug 2026 | Sewing machine brands | 49.5K | 12.1% | 3 | | Sep 2026 | Sewing machine brands | — | — | — | | Oct 2025 | Overlocker brands | 60.5K | 16.5% | 3 | | Nov 2025 | Overlocker brands | 60.5K | 16.8% | 3 | | Dec 2025 | Overlocker brands | 60.5K | 16.8% | 3 | | Jan 2026 | Overlocker brands | 60.5K | 15.3% | 3 | | Feb 2026 | Overlocker brands | 60.5K | 17.2% | 3 | | Mar 2026 | Overlocker brands | 49.5K | 14.4% | 3 | | Apr 2026 | Overlocker brands | 49.5K | 14.5% | 3 | | May 2026 | Overlocker brands | 49.5K | 14.3% | 3 | | Jun 2026 | Overlocker brands | 40.5K | 12.2% | 3 | | Jul 2026 | Overlocker brands | 49.5K | 13% | 3 | | Aug 2026 | Overlocker brands | 49.5K | 12.9% | 3 | | Sep 2026 | Overlocker brands | — | — | — | ## How is Bernina measured? Brandwave collects information about searches that people make online using Bernina’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bernina” ## Which embroidery machine brands compete with Bernina? - [Husqvarna](/demand/global-en/brands/husqvarna): Head-to-head: /demand/global-en/compare/bernina-vs-husqvarna - [Brother](/demand/global-en/brands/brother): Head-to-head: /demand/global-en/compare/bernina-vs-brother - [Janome](/demand/global-en/brands/janome): Head-to-head: /demand/global-en/compare/bernina-vs-janome - [Melco](/demand/global-en/brands/melco): Head-to-head: /demand/global-en/compare/bernina-vs-melco ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Bernina: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/bernina This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/bernina. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.