--- title: "Berkley: search popularity and Share of Search worldwide" description: "Berkley makes fishing line and baits. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/berkley-fishing" publisher: "Brandwave" --- # Berkley: search popularity and Share of Search worldwide Berkley makes fishing line and baits. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Berkley - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among fishing line brands**: 0.96% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Fishing line brands | 2 | 0.96% | 9.9K | | Fishing lures | 2 | 9.5% | 9.9K | - [Fishing line brands](/demand/global-en/categories/fishing-line-brands) - [Fishing lures](/demand/global-en/categories/fishing-lures) ## How has branded search demand for Berkley changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Berkley worldwide rose from 6.6K to 9.9K. - Across the 11 months ending August 2026, Berkley rose from 3rd to 2nd among fishing line brands worldwide. - Across the 11 months ending August 2026, Berkley’s estimated Share of Search among fishing lures worldwide increased from 7.7% to 9.5%. - Across the 11 months ending August 2026, Berkley’s estimated Share of Search among fishing lures worldwide peaked at 15.8% in May 2026 and was lowest at 7.7% in October 2025. - Across the 11 months ending August 2026, Berkley rose from 3rd to 2nd among fishing lures worldwide. ## How did search popularity change for fishing line brands worldwide in August 2026? - Estimated monthly branded searches for Berkley worldwide rose 50% over 11 measured months, from 6.6K to 9.9K in August 2026. - Estimated monthly branded searches for Seaguar worldwide rose 22.2% over 11 measured months, from 3.6K to 4.4K in August 2026. - Estimated monthly branded searches for Maxima worldwide rose 21.5% over 11 measured months, from 823K to 1M in August 2026. - Estimated monthly branded searches for Sufix worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026. ## How did search popularity change for fishing lures worldwide in August 2026? - In August 2026, Rapala gained estimated Share of Search among fishing lures worldwide, from 69.7% to 71.2%. - In August 2026, Savage Gear gained estimated Share of Search among fishing lures worldwide, from 2.7% to 3.5%. - In August 2026, Berkley lost estimated Share of Search among fishing lures worldwide, from 11.4% to 9.5%. - In August 2026, Mepps lost estimated Share of Search among fishing lures worldwide, from 4.1% to 3.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Fishing line brands | 6.6K | 0.77% | 3 | | Nov 2025 | Fishing line brands | 6.6K | 0.77% | 3 | | Dec 2025 | Fishing line brands | 6.6K | 0.77% | 3 | | Jan 2026 | Fishing line brands | 6.6K | 0.77% | 3 | | Feb 2026 | Fishing line brands | 6.6K | 0.93% | 3 | | Mar 2026 | Fishing line brands | 14.8K | 1.7% | 2 | | Apr 2026 | Fishing line brands | 12.1K | 1.2% | 3 | | May 2026 | Fishing line brands | 18.1K | 1.7% | 2 | | Jun 2026 | Fishing line brands | 18.1K | 1.7% | 2 | | Jul 2026 | Fishing line brands | 12.1K | 1.2% | 2 | | Aug 2026 | Fishing line brands | 9.9K | 0.96% | 2 | | Sep 2026 | Fishing line brands | — | — | — | | Oct 2025 | Fishing lures | 6.6K | 7.7% | 3 | | Nov 2025 | Fishing lures | 6.6K | 8.1% | 2 | | Dec 2025 | Fishing lures | 6.6K | 8% | 2 | | Jan 2026 | Fishing lures | 6.6K | 9% | 3 | | Feb 2026 | Fishing lures | 6.6K | 8.9% | 3 | | Mar 2026 | Fishing lures | 14.8K | 14.5% | 2 | | Apr 2026 | Fishing lures | 12.1K | 12.8% | 2 | | May 2026 | Fishing lures | 18.1K | 15.8% | 2 | | Jun 2026 | Fishing lures | 18.1K | 15.7% | 2 | | Jul 2026 | Fishing lures | 12.1K | 11.4% | 2 | | Aug 2026 | Fishing lures | 9.9K | 9.5% | 2 | | Sep 2026 | Fishing lures | — | — | — | ## How is Berkley measured? Brandwave collects information about searches that people make online using Berkley’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “berkley fishing” ## Which fishing line brands compete with Berkley? - [Maxima](/demand/global-en/brands/maxima): Head-to-head: /demand/global-en/compare/berkley-fishing-vs-maxima - [Sufix](/demand/global-en/brands/sufix): Head-to-head: /demand/global-en/compare/berkley-fishing-vs-sufix - [PowerPro](/demand/global-en/brands/powerpro): Head-to-head: /demand/global-en/compare/berkley-fishing-vs-powerpro - [Seaguar](/demand/global-en/brands/seaguar): Head-to-head: /demand/global-en/compare/berkley-fishing-vs-seaguar - [SpiderWire](/demand/global-en/brands/spiderwire): Head-to-head: /demand/global-en/compare/berkley-fishing-vs-spiderwire ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Berkley: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/berkley-fishing This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/berkley-fishing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.