--- title: "Benefit Cosmetics: search popularity and Share of Search worldwide" description: "Benefit Cosmetics is a makeup and cosmetics brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/benefit-cosmetics" publisher: "Brandwave" --- # Benefit Cosmetics: search popularity and Share of Search worldwide Benefit Cosmetics is a makeup and cosmetics brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Benefit Cosmetics - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among mascara brands**: 2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Mascara brands | 4 | 2% | 40.5K | | Eyeliner brands | 3 | 2.1% | 40.5K | | Blush brands | 4 | 3.5% | 40.5K | - [Mascara brands](/demand/global-en/categories/mascara-brands) - [Eyeliner brands](/demand/global-en/categories/eyeliner-brands) - [Blush brands](/demand/global-en/categories/blush-brands) ## How has branded search demand for Benefit Cosmetics changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Benefit Cosmetics worldwide fell from 60.5K to 40.5K. - Across the 11 months ending August 2026, Benefit Cosmetics’ estimated Share of Search among mascara brands worldwide held steady, from 2.5% to 2%. - Across the 11 months ending August 2026, Benefit Cosmetics’ estimated Share of Search among eyeliner brands worldwide peaked at 3.2% in November 2025 and was lowest at 1.9% in February 2026. - Across the 11 months ending August 2026, Benefit Cosmetics’ estimated Share of Search among blush brands worldwide decreased from 4.1% to 3.5%. - Across the 11 months ending August 2026, Benefit Cosmetics’ estimated Share of Search among blush brands worldwide peaked at 4.6% in November 2025 and was lowest at 2.5% in May 2026. - Across the 11 months ending August 2026, Benefit Cosmetics fell from 3rd to 4th among blush brands worldwide. ## How did search popularity change for mascara brands worldwide in August 2026? - Maybelline’s estimated Share of Search among mascara brands worldwide has gained ground for 3 months in a row, from 36.6% to 41.2% in August 2026. - Estimated monthly branded searches for Essence worldwide rose 247.1% over 11 measured months, from 170 to 590 in August 2026. - Estimated monthly branded searches for Benefit Cosmetics worldwide fell 33.1% over 11 measured months, from 60.5K to 40.5K in August 2026. - Estimated monthly branded searches for Too Faced worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026. - Estimated monthly branded searches for L'Oreal worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026. ## How did search popularity change for eyeliner brands worldwide in August 2026? - L'Oreal’s estimated Share of Search among eyeliner brands worldwide has lost ground for 3 months in a row, from 57.5% to 52.6% in August 2026. - Estimated monthly branded searches for Stila worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026. - Estimated monthly branded searches for Benefit Cosmetics worldwide fell 33.1% over 11 measured months, from 60.5K to 40.5K in August 2026. - Estimated monthly branded searches for NYX Professional Makeup worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026. - Estimated monthly branded searches for Maybelline worldwide fell 17.7% over 11 measured months, from 1M to 823K in August 2026. ## How did search popularity change for blush brands worldwide in August 2026? - Estimated monthly branded searches for NARS worldwide fell 46.9% over 11 measured months, from 320 to 170 in August 2026. - Estimated monthly branded searches for Tarte worldwide fell 33.2% over 11 measured months, from 368K to 246K in August 2026. - Estimated monthly branded searches for Benefit Cosmetics worldwide fell 33.1% over 11 measured months, from 60.5K to 40.5K in August 2026. - Estimated monthly branded searches for Maybelline worldwide fell 17.7% over 11 measured months, from 1M to 823K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Mascara brands | 60.5K | 2.5% | 4 | | Nov 2025 | Mascara brands | 74K | 2.7% | 4 | | Dec 2025 | Mascara brands | 60.5K | 2.4% | 4 | | Jan 2026 | Mascara brands | 49.5K | 2.2% | 4 | | Feb 2026 | Mascara brands | 40.5K | 1.8% | 4 | | Mar 2026 | Mascara brands | 49.5K | 2.2% | 4 | | Apr 2026 | Mascara brands | 49.5K | 2.2% | 4 | | May 2026 | Mascara brands | 40.5K | 1.8% | 4 | | Jun 2026 | Mascara brands | 40.5K | 2% | 4 | | Jul 2026 | Mascara brands | 40.5K | 2% | 4 | | Aug 2026 | Mascara brands | 40.5K | 2% | 4 | | Sep 2026 | Mascara brands | — | — | — | | Oct 2025 | Eyeliner brands | 60.5K | 2.6% | 3 | | Nov 2025 | Eyeliner brands | 74K | 3.2% | 3 | | Dec 2025 | Eyeliner brands | 60.5K | 2.6% | 3 | | Jan 2026 | Eyeliner brands | 49.5K | 2.3% | 3 | | Feb 2026 | Eyeliner brands | 40.5K | 1.9% | 3 | | Mar 2026 | Eyeliner brands | 49.5K | 2.3% | 3 | | Apr 2026 | Eyeliner brands | 49.5K | 2.3% | 3 | | May 2026 | Eyeliner brands | 40.5K | 1.9% | 3 | | Jun 2026 | Eyeliner brands | 40.5K | 2.1% | 3 | | Jul 2026 | Eyeliner brands | 40.5K | 2.1% | 3 | | Aug 2026 | Eyeliner brands | 40.5K | 2.1% | 3 | | Sep 2026 | Eyeliner brands | — | — | — | | Oct 2025 | Blush brands | 60.5K | 4.1% | 3 | | Nov 2025 | Blush brands | 74K | 4.6% | 3 | | Dec 2025 | Blush brands | 60.5K | 4% | 4 | | Jan 2026 | Blush brands | 49.5K | 4% | 4 | | Feb 2026 | Blush brands | 40.5K | 3.3% | 4 | | Mar 2026 | Blush brands | 49.5K | 4% | 4 | | Apr 2026 | Blush brands | 49.5K | 4.4% | 4 | | May 2026 | Blush brands | 40.5K | 2.5% | 4 | | Jun 2026 | Blush brands | 40.5K | 3.5% | 4 | | Jul 2026 | Blush brands | 40.5K | 3.5% | 4 | | Aug 2026 | Blush brands | 40.5K | 3.5% | 4 | | Sep 2026 | Blush brands | — | — | — | ## How is Benefit Cosmetics measured? Brandwave collects information about searches that people make online using Benefit Cosmetics’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “benefit cosmetics” ## Which mascara brands compete with Benefit Cosmetics? - [L'Oreal](/demand/global-en/brands/l-oreal): Head-to-head: /demand/global-en/compare/benefit-cosmetics-vs-l-oreal - [Maybelline](/demand/global-en/brands/maybelline): Head-to-head: /demand/global-en/compare/benefit-cosmetics-vs-maybelline - [Too Faced](/demand/global-en/brands/too-faced): Head-to-head: /demand/global-en/compare/benefit-cosmetics-vs-too-faced - [Essence](/demand/global-en/brands/essence-makeup): Head-to-head: /demand/global-en/compare/benefit-cosmetics-vs-essence-makeup ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Benefit Cosmetics: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/benefit-cosmetics This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/benefit-cosmetics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.