--- title: "Ben & Jerry's: search popularity and Share of Search worldwide" description: "Ben & Jerry's is an ice cream brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/ben-and-jerrys" publisher: "Brandwave" --- # Ben & Jerry's: search popularity and Share of Search worldwide Ben & Jerry's is an ice cream brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ben & Jerry's - **Owned by**: Unilever - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among ice cream brands**: 0.04% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Ice cream brands | 4 | 0.04% | 390 | | Frozen yoghurt brands | 6 | 0.1% | 390 | - [Ice cream brands](/demand/global-en/categories/ice-cream-brands) - [Frozen yoghurt brands](/demand/global-en/categories/frozen-yoghurt-brands) ## How has branded search demand for Ben & Jerry's changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Ben & Jerry's worldwide rose from 320 to 390. - Across the 11 months ending August 2026, Ben & Jerry's’ estimated Share of Search among ice cream brands worldwide held steady at 0.04%. - Across the 11 months ending August 2026, Ben & Jerry's’ estimated Share of Search among frozen yoghurt brands worldwide held steady, from 0.12% to 0.1%. ## How did search popularity change for ice cream brands worldwide in August 2026? - In August 2026, Connoisseur gained estimated Share of Search among ice cream brands worldwide, from 30.9% to 35.3%. - In August 2026, Haagen-Dazs lost estimated Share of Search among ice cream brands worldwide, from 69% to 64.6%. - Estimated monthly branded searches for Magnum worldwide rose 28.6% over 11 measured months, from 70 to 90 in August 2026. - Estimated monthly branded searches for Ben & Jerry's worldwide rose 21.9% over 11 measured months, from 320 to 390 in August 2026. - Estimated monthly branded searches for Tip Top worldwide fell 33% over 11 measured months, from 880 to 590 in August 2026. ## How did search popularity change for frozen yoghurt brands worldwide in August 2026? - In August 2026, Menchie's gained estimated Share of Search among frozen yoghurt brands worldwide, from 61.5% to 62.9%. - In August 2026, Yogurberry gained estimated Share of Search among frozen yoghurt brands worldwide, from 4.5% to 5.7%. - In August 2026, Halo Top lost estimated Share of Search among frozen yoghurt brands worldwide, from 18.5% to 15.5%. - Estimated monthly branded searches for Yasso worldwide rose 123.2% over 11 measured months, from 27.1K to 60.5K in August 2026. - Estimated monthly branded searches for Planet Yogurt worldwide rose 30% over 11 measured months, from 1K to 1.3K in August 2026. - Estimated monthly branded searches for Ben & Jerry's worldwide rose 21.9% over 11 measured months, from 320 to 390 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ice cream brands | 320 | 0.04% | 4 | | Nov 2025 | Ice cream brands | 260 | 0.03% | 4 | | Dec 2025 | Ice cream brands | 210 | 0.03% | 4 | | Jan 2026 | Ice cream brands | 260 | 0.03% | 4 | | Feb 2026 | Ice cream brands | 260 | 0.03% | 4 | | Mar 2026 | Ice cream brands | 390 | 0.05% | 4 | | Apr 2026 | Ice cream brands | 390 | 0.05% | 4 | | May 2026 | Ice cream brands | 390 | 0.04% | 4 | | Jun 2026 | Ice cream brands | 320 | 0.04% | 4 | | Jul 2026 | Ice cream brands | 480 | 0.05% | 4 | | Aug 2026 | Ice cream brands | 390 | 0.04% | 4 | | Sep 2026 | Ice cream brands | — | — | — | | Oct 2025 | Frozen yoghurt brands | 320 | 0.12% | 6 | | Nov 2025 | Frozen yoghurt brands | 260 | 0.11% | 6 | | Dec 2025 | Frozen yoghurt brands | 210 | 0.07% | 6 | | Jan 2026 | Frozen yoghurt brands | 260 | 0.08% | 6 | | Feb 2026 | Frozen yoghurt brands | 260 | 0.05% | 6 | | Mar 2026 | Frozen yoghurt brands | 390 | 0.09% | 6 | | Apr 2026 | Frozen yoghurt brands | 390 | 0.1% | 6 | | May 2026 | Frozen yoghurt brands | 390 | 0.09% | 6 | | Jun 2026 | Frozen yoghurt brands | 320 | 0.07% | 6 | | Jul 2026 | Frozen yoghurt brands | 480 | 0.12% | 6 | | Aug 2026 | Frozen yoghurt brands | 390 | 0.1% | 6 | | Sep 2026 | Frozen yoghurt brands | — | — | — | ## How is Ben & Jerry's measured? Brandwave collects information about searches that people make online using Ben & Jerry's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “benjerrys” ## Which ice cream brands compete with Ben & Jerry's? - [Haagen-Dazs](/demand/global-en/brands/haagen-dazs): Head-to-head: /demand/global-en/compare/ben-and-jerrys-vs-haagen-dazs - [Connoisseur](/demand/global-en/brands/connoisseur): Head-to-head: /demand/global-en/compare/ben-and-jerrys-vs-connoisseur - [Tip Top](/demand/global-en/brands/tip-top): Head-to-head: /demand/global-en/compare/ben-and-jerrys-vs-tip-top - [Magnum](/demand/global-en/brands/magnum): Head-to-head: /demand/global-en/compare/ben-and-jerrys-vs-magnum ## Who owns Ben & Jerry's? Ben & Jerry's is owned by Unilever. Brandwave also tracks Liquid I.V., Continental, Dove, Dr. Squatch, Lipton, Magnum, Omo, Persil, Sunlight, TRESemmé, Vaseline and Wild, owned by the same company, worldwide. - [Unilever](/demand/global-en/companies/unilever): Owns 17 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Ben & Jerry's? Ben & Jerry's is owned by Unilever. Brandwave also tracks Liquid I.V., Continental, Dove, Dr. Squatch, Lipton, Magnum, Omo, Persil, Sunlight, TRESemmé, Vaseline and Wild, owned by the same company, worldwide. ## Cite this page Brandwave. "Ben & Jerry's: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/ben-and-jerrys This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/ben-and-jerrys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.