--- title: "Bells of Steel: search popularity worldwide" description: "A maker of home gym equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/bells-of-steel" publisher: "Brandwave" --- # Bells of Steel: search popularity worldwide A maker of home gym equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Bells of Steel - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among kettlebell brands**: 9.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Kettlebell brands | 5 | 9.3% | 40.5K | | Squat rack brands | 4 | 11.5% | 40.5K | | Adjustable kettlebell brands | 4 | 12.6% | 40.5K | - [Kettlebell brands](/demand/global-en/categories/kettlebell-brands) - [Squat rack brands](/demand/global-en/categories/squat-rack-brands) - [Adjustable kettlebell brands](/demand/global-en/categories/adjustable-kettlebell-brands) ## Top kettlebell brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bells of Steel was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Bells of Steel is the third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rep Fitness | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Rogue Fitness | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Bells of Steel | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Bowflex | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Yes4All | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Titan Fitness | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Force USA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about kettlebell brands - Asked ChatGPT "Which kettlebell brand should I buy?": 1. Rogue Fitness, 2. Rep Fitness, 3. Yes4All, 4. Bells of Steel - Asked ChatGPT "What are the best kettlebell brands?": 1. Rogue Fitness, 2. Rep Fitness, 3. Titan Fitness, 4. Bells of Steel, 5. Yes4All - Asked ChatGPT "What's the best kettlebell brand for home workouts?": 1. Rogue Fitness, 2. Rep Fitness, 3. Bowflex - Searched Google, AI Overview "best kettlebell": 1. Rep Fitness, 2. Bowflex, 3. Bells of Steel, 4. Yes4All - Searched Google, AI Overview "adjustable kettlebell": 1. Bowflex, 2. Rep Fitness, 3. Bells of Steel Not named in any answer: Force USA. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Bells of Steel changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Bells of Steel worldwide rose from 33.1K to 40.5K. - Across the 12 months ending September 2026, Bells of Steel’s share of searches among kettlebell brands worldwide increased from 8.3% to 9.3%. - Across the 12 months ending September 2026, Bells of Steel’s share of searches among kettlebell brands worldwide peaked at 10% in November 2025 and was lowest at 8.3% in February 2026. - Across the 12 months ending September 2026, Bells of Steel’s share of searches among squat rack brands worldwide increased from 9.8% to 11.5%. - Across the 12 months ending September 2026, Bells of Steel’s share of searches among squat rack brands worldwide peaked at 11.9% in December 2025 and was lowest at 9.8% in February 2026. - Across the 12 months ending September 2026, Bells of Steel’s share of searches among adjustable kettlebell brands worldwide increased from 10.9% to 12.6%. - Across the 12 months ending September 2026, Bells of Steel’s share of searches among adjustable kettlebell brands worldwide peaked at 13.7% in June 2026 and was lowest at 10.9% in October 2025. ## How did search popularity change for kettlebell brands worldwide in September 2026? - In September 2026, Bowflex gained share of searches among kettlebell brands worldwide, from 19.6% to 20.8%. - In September 2026, Rep Fitness gained share of searches among kettlebell brands worldwide, from 19.6% to 20.8%. - In September 2026, Titan Fitness gained share of searches among kettlebell brands worldwide, from 16.1% to 17%. - In September 2026, Yes4All gained share of searches among kettlebell brands worldwide, from 2.6% to 3.4%. - In September 2026, Bells of Steel gained share of searches among kettlebell brands worldwide, from 8.8% to 9.3%. - In September 2026, Rogue Fitness lost share of searches among kettlebell brands worldwide, from 29.3% to 25.3%. ## How did search popularity change for squat rack brands worldwide in September 2026? - In September 2026, Rep Fitness gained share of searches among squat rack brands worldwide, from 23.9% to 25.6%. - In September 2026, Titan Fitness gained share of searches among squat rack brands worldwide, from 19.6% to 20.9%. - In September 2026, Bells of Steel gained share of searches among squat rack brands worldwide, from 10.7% to 11.5%. - In September 2026, Rogue Fitness lost share of searches among squat rack brands worldwide, from 35.7% to 31.1%. - Estimated monthly branded searches for Body-Solid worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026. - Estimated monthly branded searches for Eleiko worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026. ## How did search popularity change for adjustable kettlebell brands worldwide in September 2026? - In September 2026, Bowflex gained share of searches among adjustable kettlebell brands worldwide, from 27.5% to 28.1%. - In September 2026, Rep Fitness gained share of searches among adjustable kettlebell brands worldwide, from 27.5% to 28.1%. - In September 2026, PowerBlock lost share of searches among adjustable kettlebell brands worldwide, from 10.1% to 8.4%. - Estimated monthly branded searches for Bells of Steel worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Kettlebell brands | 33.1K | 8.3% | 5 | | Nov 2025 | Kettlebell brands | 60.5K | 10% | 5 | | Dec 2025 | Kettlebell brands | 49.5K | 10% | 5 | | Jan 2026 | Kettlebell brands | 40.5K | 8.3% | 5 | | Feb 2026 | Kettlebell brands | 33.1K | 8.3% | 5 | | Mar 2026 | Kettlebell brands | 40.5K | 9% | 5 | | Apr 2026 | Kettlebell brands | 40.5K | 9.3% | 5 | | May 2026 | Kettlebell brands | 40.5K | 8.6% | 5 | | Jun 2026 | Kettlebell brands | 40.5K | 9.6% | 5 | | Jul 2026 | Kettlebell brands | 40.5K | 9.2% | 5 | | Aug 2026 | Kettlebell brands | 40.5K | 8.8% | 5 | | Sep 2026 | Kettlebell brands | 40.5K | 9.3% | 5 | | Oct 2025 | Squat rack brands | 33.1K | 9.8% | 4 | | Nov 2025 | Squat rack brands | 60.5K | 11.5% | 4 | | Dec 2025 | Squat rack brands | 49.5K | 11.9% | 4 | | Jan 2026 | Squat rack brands | 40.5K | 9.8% | 4 | | Feb 2026 | Squat rack brands | 33.1K | 9.8% | 4 | | Mar 2026 | Squat rack brands | 40.5K | 10.4% | 4 | | Apr 2026 | Squat rack brands | 40.5K | 11% | 4 | | May 2026 | Squat rack brands | 40.5K | 10% | 4 | | Jun 2026 | Squat rack brands | 40.5K | 11.1% | 4 | | Jul 2026 | Squat rack brands | 40.5K | 11.1% | 4 | | Aug 2026 | Squat rack brands | 40.5K | 10.7% | 4 | | Sep 2026 | Squat rack brands | 40.5K | 11.5% | 4 | | Oct 2025 | Adjustable kettlebell brands | 33.1K | 10.9% | 4 | | Nov 2025 | Adjustable kettlebell brands | 60.5K | 13.3% | 4 | | Dec 2025 | Adjustable kettlebell brands | 49.5K | 13% | 4 | | Jan 2026 | Adjustable kettlebell brands | 40.5K | 10.9% | 4 | | Feb 2026 | Adjustable kettlebell brands | 33.1K | 10.9% | 4 | | Mar 2026 | Adjustable kettlebell brands | 40.5K | 12.3% | 4 | | Apr 2026 | Adjustable kettlebell brands | 40.5K | 13% | 4 | | May 2026 | Adjustable kettlebell brands | 40.5K | 11.7% | 4 | | Jun 2026 | Adjustable kettlebell brands | 40.5K | 13.7% | 4 | | Jul 2026 | Adjustable kettlebell brands | 40.5K | 13% | 4 | | Aug 2026 | Adjustable kettlebell brands | 40.5K | 12.3% | 4 | | Sep 2026 | Adjustable kettlebell brands | 40.5K | 12.6% | 4 | ## How are Bells of Steel’s branded searches counted? Brandwave collects information about searches that people make online using Bells of Steel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bells of steel” ## Which kettlebell brands compete with Bells of Steel? - [Rogue Fitness](/demand/global-en/brands/rogue-fitness) - [Bowflex](/demand/global-en/brands/bowflex): Head-to-head: /demand/global-en/compare/bells-of-steel-vs-bowflex - [Rep Fitness](/demand/global-en/brands/rep-fitness): Head-to-head: /demand/global-en/compare/bells-of-steel-vs-rep-fitness - [Titan Fitness](/demand/global-en/brands/titan-fitness): Head-to-head: /demand/global-en/compare/bells-of-steel-vs-titan-fitness - [Force USA](/demand/global-en/brands/force-usa): Head-to-head: /demand/global-en/compare/bells-of-steel-vs-force-usa - [Yes4All](/demand/global-en/brands/yes4all): Head-to-head: /demand/global-en/compare/bells-of-steel-vs-yes4all ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Bells of Steel: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/bells-of-steel This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/bells-of-steel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.