---
title: "Bellroy: search popularity and Share of Search worldwide"
description: "Bellroy offers backpacks for travel. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/bellroy"
publisher: "Brandwave"
---

# Bellroy: search popularity and Share of Search worldwide

Bellroy offers backpacks for travel. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Bellroy
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among travel backpack brands**: 47.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Travel backpack brands | 1 | 47.5% | 274K |

- [Travel backpack brands](/demand/global-en/categories/travel-backpack-brands)

## How has branded search demand for Bellroy changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Bellroy worldwide rose from 220K to 274K.
- Across the 11 months ending August 2026, Bellroy’s estimated Share of Search among travel backpack brands worldwide increased from 42.6% to 47.5%.
- Across the 11 months ending August 2026, Bellroy’s estimated Share of Search among travel backpack brands worldwide peaked at 47.5% in July 2026 and was lowest at 42% in February 2026.

## How did search popularity change for travel backpack brands worldwide in August 2026?

- In August 2026, Peak Design gained estimated Share of Search among travel backpack brands worldwide, from 36% to 36.6%.
- Estimated monthly branded searches for Aer worldwide rose 51.3% over 11 measured months, from 31.1K to 47K in August 2026.
- Estimated monthly branded searches for Bellroy worldwide rose 24.6% over 11 measured months, from 220K to 274K in August 2026.
- Estimated monthly branded searches for NOMATIC worldwide fell 19.3% over 11 measured months, from 46.9K to 37.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Travel backpack brands | 220K | 42.6% | 1 |
| Nov 2025 | Travel backpack brands | 270K | 42.4% | 1 |
| Dec 2025 | Travel backpack brands | 269K | 47.5% | 1 |
| Jan 2026 | Travel backpack brands | 220K | 42.3% | 1 |
| Feb 2026 | Travel backpack brands | 184K | 42% | 1 |
| Mar 2026 | Travel backpack brands | 224K | 42.9% | 1 |
| Apr 2026 | Travel backpack brands | 224K | 46.9% | 1 |
| May 2026 | Travel backpack brands | 224K | 43% | 1 |
| Jun 2026 | Travel backpack brands | 224K | 43.1% | 1 |
| Jul 2026 | Travel backpack brands | 229K | 47.5% | 1 |
| Aug 2026 | Travel backpack brands | 274K | 47.5% | 1 |
| Sep 2026 | Travel backpack brands | — | — | — |

## How is Bellroy measured?

Brandwave collects information about searches that people make online using Bellroy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “bellroy”
- “bellroy backpack”
- “bellroy com”
- “bellroy travel backpack”
- “travel backpack bellroy”

## Which travel backpack brands compete with Bellroy?

- [Peak Design](/demand/global-en/brands/peak-design): Head-to-head: /demand/global-en/compare/bellroy-vs-peak-design
- [Aer](/demand/global-en/brands/aer-bags): Head-to-head: /demand/global-en/compare/aer-bags-vs-bellroy
- [NOMATIC](/demand/global-en/brands/nomatic): Head-to-head: /demand/global-en/compare/bellroy-vs-nomatic
- [Tortuga](/demand/global-en/brands/tortuga-backpacks): Head-to-head: /demand/global-en/compare/bellroy-vs-tortuga-backpacks

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Bellroy: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/bellroy

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/bellroy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.