--- title: "Bell: search popularity and Share of Search worldwide" description: "Bell makes cycling helmets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/bell-helmets" publisher: "Brandwave" --- # Bell: search popularity and Share of Search worldwide Bell makes cycling helmets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Bell - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among bike helmet brands**: 11.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Bike helmet brands | 4 | 11.2% | 74K | | Motorcycle helmet brands | 3 | 15.9% | 74K | | Kids helmets | 2 | 21.3% | 74K | - [Bike helmet brands](/demand/global-en/categories/bike-helmet-brands) - [Motorcycle helmet brands](/demand/global-en/categories/motorcycle-helmet-brands) - [Kids helmets](/demand/global-en/categories/kids-helmets) ## How has branded search demand for Bell changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Bell worldwide fell from 90.5K to 74K. - Across the 11 months ending August 2026, Bell’s estimated Share of Search among bike helmet brands worldwide decreased from 14.3% to 11.2%. - Across the 11 months ending August 2026, Bell’s estimated Share of Search among bike helmet brands worldwide peaked at 14.3% in October 2025 and was lowest at 6.6% in May 2026. - Across the 11 months ending August 2026, Bell’s estimated Share of Search among motorcycle helmet brands worldwide decreased from 19.3% to 15.9%. - Across the 11 months ending August 2026, Bell’s estimated Share of Search among motorcycle helmet brands worldwide peaked at 19.3% in October 2025 and was lowest at 14.3% in November 2025. - Across the 11 months ending August 2026, Bell’s estimated Share of Search among kids helmets worldwide decreased from 24.2% to 21.3%. - Across the 11 months ending August 2026, Bell’s estimated Share of Search among kids helmets worldwide peaked at 24.2% in October 2025 and was lowest at 9.1% in May 2026. ## How did search popularity change for bike helmet brands worldwide in August 2026? - In August 2026, POC gained estimated Share of Search among bike helmet brands worldwide, from 5.9% to 7.5%. - In August 2026, Giro gained estimated Share of Search among bike helmet brands worldwide, from 29.5% to 30.4%. - In August 2026, Specialized gained estimated Share of Search among bike helmet brands worldwide, from 29.5% to 30.4%. - In August 2026, Kask lost estimated Share of Search among bike helmet brands worldwide, from 24.2% to 20.4%. - Estimated monthly branded searches for Bell worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026. ## How did search popularity change for motorcycle helmet brands worldwide in August 2026? - Estimated monthly branded searches for HJC worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026. - Estimated monthly branded searches for Arai worldwide fell 33.3% over 11 measured months, from 30 to 20 in August 2026. - Estimated monthly branded searches for Bell worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026. ## How did search popularity change for kids helmets worldwide in August 2026? - In August 2026, Nutcase gained estimated Share of Search among kids helmets worldwide, from 5.3% to 6.4%. - In August 2026, Giro lost estimated Share of Search among kids helmets worldwide, from 58.6% to 57.9%. - Estimated monthly branded searches for Kiddimoto worldwide rose 52.4% over 11 measured months, from 210 to 320 in August 2026. - Estimated monthly branded searches for Bell worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026. - Estimated monthly branded searches for Micro Scooters worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bike helmet brands | 90.5K | 14.3% | 4 | | Nov 2025 | Bike helmet brands | 74K | 11.3% | 4 | | Dec 2025 | Bike helmet brands | 74K | 13% | 4 | | Jan 2026 | Bike helmet brands | 74K | 13% | 4 | | Feb 2026 | Bike helmet brands | 74K | 13% | 4 | | Mar 2026 | Bike helmet brands | 90.5K | 12.8% | 4 | | Apr 2026 | Bike helmet brands | 90.5K | 12% | 4 | | May 2026 | Bike helmet brands | 90.5K | 6.6% | 4 | | Jun 2026 | Bike helmet brands | 90.5K | 12.2% | 4 | | Jul 2026 | Bike helmet brands | 74K | 10.9% | 4 | | Aug 2026 | Bike helmet brands | 74K | 11.2% | 4 | | Sep 2026 | Bike helmet brands | — | — | — | | Oct 2025 | Motorcycle helmet brands | 90.5K | 19.3% | 3 | | Nov 2025 | Motorcycle helmet brands | 74K | 14.3% | 3 | | Dec 2025 | Motorcycle helmet brands | 74K | 16.5% | 3 | | Jan 2026 | Motorcycle helmet brands | 74K | 16.5% | 3 | | Feb 2026 | Motorcycle helmet brands | 74K | 18.6% | 3 | | Mar 2026 | Motorcycle helmet brands | 90.5K | 16.8% | 3 | | Apr 2026 | Motorcycle helmet brands | 90.5K | 16.8% | 3 | | May 2026 | Motorcycle helmet brands | 90.5K | 16.8% | 3 | | Jun 2026 | Motorcycle helmet brands | 90.5K | 17.5% | 3 | | Jul 2026 | Motorcycle helmet brands | 74K | 15.9% | 3 | | Aug 2026 | Motorcycle helmet brands | 74K | 15.9% | 3 | | Sep 2026 | Motorcycle helmet brands | — | — | — | | Oct 2025 | Kids helmets | 90.5K | 24.2% | 2 | | Nov 2025 | Kids helmets | 74K | 18.1% | 3 | | Dec 2025 | Kids helmets | 74K | 19.9% | 2 | | Jan 2026 | Kids helmets | 74K | 22.2% | 2 | | Feb 2026 | Kids helmets | 74K | 22.7% | 2 | | Mar 2026 | Kids helmets | 90.5K | 24.1% | 2 | | Apr 2026 | Kids helmets | 90.5K | 24.1% | 2 | | May 2026 | Kids helmets | 90.5K | 9.1% | 2 | | Jun 2026 | Kids helmets | 90.5K | 22.1% | 2 | | Jul 2026 | Kids helmets | 74K | 21.6% | 2 | | Aug 2026 | Kids helmets | 74K | 21.3% | 2 | | Sep 2026 | Kids helmets | — | — | — | ## How is Bell measured? Brandwave collects information about searches that people make online using Bell’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bell helmet” ## Which bike helmet brands compete with Bell? - [Giro](/demand/global-en/brands/giro): Head-to-head: /demand/global-en/compare/bell-helmets-vs-giro - [Specialized](/demand/global-en/brands/specialized): Head-to-head: /demand/global-en/compare/bell-helmets-vs-specialized - [Kask](/demand/global-en/brands/kask): Head-to-head: /demand/global-en/compare/bell-helmets-vs-kask - [POC](/demand/global-en/brands/poc-sports): Head-to-head: /demand/global-en/compare/bell-helmets-vs-poc-sports ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Bell: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/bell-helmets This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/bell-helmets. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.