---
title: "Bed Threads: search popularity and Share of Search worldwide"
description: "Bed Threads is bed linen brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/bed-threads"
publisher: "Brandwave"
---

# Bed Threads: search popularity and Share of Search worldwide

Bed Threads is bed linen brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Bed Threads
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among bed sheet brands**: 5.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Bed sheet brands | 5 | 5.3% | 33.1K |

- [Bed sheet brands](/demand/global-en/categories/bed-sheet-brands)

## How has branded search demand for Bed Threads changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Bed Threads worldwide held steady at 33.1K.
- Across the 11 months ending August 2026, Bed Threads’ estimated Share of Search among bed sheet brands worldwide peaked at 7% in November 2025 and was lowest at 4.1% in January 2026.

## How did search popularity change for bed sheet brands worldwide in August 2026?

- In August 2026, Emma Sleep gained estimated Share of Search among bed sheet brands worldwide, from 8.2% to 9.7%.
- In August 2026, Parachute gained estimated Share of Search among bed sheet brands worldwide, from 9.5% to 10.6%.
- In August 2026, Sheridan lost estimated Share of Search among bed sheet brands worldwide, from 49.9% to 48.1%.
- In August 2026, Brooklinen lost estimated Share of Search among bed sheet brands worldwide, from 26.7% to 26.1%.
- Estimated monthly branded searches for Slumberdown worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bed sheet brands | 33.1K | 5.5% | 5 |
| Nov 2025 | Bed sheet brands | 60.5K | 7% | 5 |
| Dec 2025 | Bed sheet brands | 40.5K | 5.1% | 5 |
| Jan 2026 | Bed sheet brands | 33.1K | 4.1% | 5 |
| Feb 2026 | Bed sheet brands | 27.1K | 4.7% | 5 |
| Mar 2026 | Bed sheet brands | 40.5K | 6.7% | 5 |
| Apr 2026 | Bed sheet brands | 33.1K | 5.6% | 5 |
| May 2026 | Bed sheet brands | 33.1K | 5.2% | 5 |
| Jun 2026 | Bed sheet brands | 40.5K | 6.8% | 5 |
| Jul 2026 | Bed sheet brands | 33.1K | 5.5% | 5 |
| Aug 2026 | Bed sheet brands | 33.1K | 5.3% | 5 |
| Sep 2026 | Bed sheet brands | — | — | — |

## How is Bed Threads measured?

Brandwave collects information about searches that people make online using Bed Threads’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “bed threads”

## Which bed sheet brands compete with Bed Threads?

- [Sheridan](/demand/global-en/brands/sheridan): Head-to-head: /demand/global-en/compare/bed-threads-vs-sheridan
- [Brooklinen](/demand/global-en/brands/brooklinen): Head-to-head: /demand/global-en/compare/bed-threads-vs-brooklinen
- [Parachute](/demand/global-en/brands/parachute): Head-to-head: /demand/global-en/compare/bed-threads-vs-parachute
- [Emma Sleep](/demand/global-en/brands/emma-sleep): Head-to-head: /demand/global-en/compare/bed-threads-vs-emma-sleep
- [Slumberdown](/demand/global-en/brands/slumberdown): Head-to-head: /demand/global-en/compare/bed-threads-vs-slumberdown

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Bed Threads: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/bed-threads

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/bed-threads. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.