--- title: "How popular is Bed Head? Searches and AI answers worldwide" description: "Bed Head by TIGI makes hair styling and care products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/bed-head" publisher: "Brandwave" --- # How popular is Bed Head? Searches and AI answers worldwide Bed Head by TIGI makes hair styling and care products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Bed Head - **Market**: Global - **Measured month**: Oct 2026 - **Share of Search among heat protectant brands**: 5.3% ## Where does Bed Head compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Heat protectant brands | 7 | 5.3% | 4.4K | - [Heat protectant brands](/demand/global-en/categories/heat-protectant-brands) ## Top heat protectant brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bed Head did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ghd | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | TRESemmé | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Olaplex | 2nd | 0 of 3 | 1 of 2 | 1 of 5 | | Color Wow | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | CHI | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Moroccanoil | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Kérastase | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Living Proof | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bed Head | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Not Your Mother's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about heat protectant brands - Asked ChatGPT "Which heat protectant should I use?": 1. Moroccanoil - Asked ChatGPT "What are the best heat protectant sprays?": 1. ghd, 2. Color Wow, 3. TRESemmé, 4. Moroccanoil - Asked ChatGPT "What's the best heat protectant for straightening hair?": 1. ghd, 2. CHI, 3. Moroccanoil - Searched Google, AI Overview "heat protectant": 1. TRESemmé - Searched Google, AI Overview "best heat protectant": 1. Olaplex, 2. TRESemmé Not named in any answer: Kérastase, Living Proof, Bed Head and Not Your Mother's. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How has branded search demand for Bed Head changed worldwide over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Bed Head worldwide fell from 5.4K to 4.4K. - Across the 12 months ending October 2026, Bed Head’s share of searches among heat protectant brands worldwide decreased from 6.4% to 5.3%. - Across the 12 months ending October 2026, Bed Head’s share of searches among heat protectant brands worldwide peaked at 10.3% in September 2026 and was lowest at 2.3% in July 2026. ## How did search popularity change for heat protectant brands worldwide in October 2026? - In October 2026, ghd overtook Bed Head to rank 4th among heat protectant brands worldwide, with 11.9% of the searches. - In October 2026, TRESemmé overtook Kérastase to rank 2nd among heat protectant brands worldwide, with 17.7% of the searches. - In October 2026, CHI gained share of searches among heat protectant brands worldwide, from 18.8% to 21.7%. - In October 2026, Color Wow gained share of searches among heat protectant brands worldwide, from 3.7% to 4.3%. - In October 2026, Bed Head lost share of searches among heat protectant brands worldwide, from 10.3% to 5.3%. - In October 2026, Kérastase lost share of searches among heat protectant brands worldwide, from 15.4% to 14.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Heat protectant brands | 5.4K | 6.4% | 7 | | Dec 2025 | Heat protectant brands | 8.1K | 9.3% | 5 | | Jan 2026 | Heat protectant brands | 3.6K | 4.7% | 8 | | Feb 2026 | Heat protectant brands | 1.9K | 3% | 9 | | Mar 2026 | Heat protectant brands | 1.9K | 2.8% | 9 | | Apr 2026 | Heat protectant brands | 1.6K | 2.6% | 10 | | May 2026 | Heat protectant brands | 1.3K | 2.4% | 10 | | Jun 2026 | Heat protectant brands | 1.3K | 2.6% | 10 | | Jul 2026 | Heat protectant brands | 1.3K | 2.3% | 10 | | Aug 2026 | Heat protectant brands | 2.4K | 3.8% | 10 | | Sep 2026 | Heat protectant brands | 6.6K | 10.3% | 4 | | Oct 2026 | Heat protectant brands | 4.4K | 5.3% | 7 | ## How are Bed Head’s branded searches counted? Brandwave collects information about searches that people make online using Bed Head’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bed head heat protectant” ## Which heat protectant brands compete with Bed Head? - [CHI](/demand/global-en/brands/chi-hair) - [TRESemmé](/demand/global-en/brands/tresemme) - [Kérastase](/demand/global-en/brands/kerastase) - [ghd](/demand/global-en/brands/ghd-hair): Head-to-head: /demand/global-en/compare/bed-head-vs-ghd-hair - [Living Proof](/demand/global-en/brands/living-proof): Head-to-head: /demand/global-en/compare/bed-head-vs-living-proof - [Moroccanoil](/demand/global-en/brands/moroccanoil): Head-to-head: /demand/global-en/compare/bed-head-vs-moroccanoil - [Olaplex](/demand/global-en/brands/olaplex): Head-to-head: /demand/global-en/compare/bed-head-vs-olaplex - [Color Wow](/demand/global-en/brands/color-wow): Head-to-head: /demand/global-en/compare/bed-head-vs-color-wow - [Not Your Mother's](/demand/global-en/brands/not-your-mother-s) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Bed Head? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/bed-head This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/bed-head. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.