---
title: "Beautyblender: search popularity worldwide"
description: "Beautyblender makes makeup sponges. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/beautyblender"
publisher: "Brandwave"
---

# Beautyblender: search popularity worldwide

Beautyblender makes makeup sponges. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Beautyblender
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among makeup sponge brands**: 60.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Makeup sponge brands | 1 | 60.2% | 165K |

- [Makeup sponge brands](/demand/global-en/categories/makeup-sponge-brands)

## How has branded search demand for Beautyblender changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Beautyblender worldwide fell from 201K to 165K.
- Across the 11 months ending August 2026, Beautyblender’s estimated Share of Search among makeup sponge brands worldwide peaked at 60.2% in October 2025 and was lowest at 53.9% in November 2025.

## How did search popularity change for makeup sponge brands worldwide in August 2026?

- In August 2026, Beautyblender gained estimated Share of Search among makeup sponge brands worldwide, from 55.1% to 60.2%.
- In August 2026, Real Techniques lost estimated Share of Search among makeup sponge brands worldwide, from 24.7% to 22.1%.
- In August 2026, EcoTools lost estimated Share of Search among makeup sponge brands worldwide, from 11.1% to 9.9%.
- In August 2026, Aesthetica lost estimated Share of Search among makeup sponge brands worldwide, from 7.4% to 6.6%.
- Estimated monthly branded searches for Morphe worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Makeup sponge brands | 201K | 60.2% | 1 |
| Nov 2025 | Makeup sponge brands | 201K | 53.9% | 1 |
| Dec 2025 | Makeup sponge brands | 201K | 55.8% | 1 |
| Jan 2026 | Makeup sponge brands | 165K | 56.4% | 1 |
| Feb 2026 | Makeup sponge brands | 135K | 55.2% | 1 |
| Mar 2026 | Makeup sponge brands | 165K | 58.8% | 1 |
| Apr 2026 | Makeup sponge brands | 135K | 55.3% | 1 |
| May 2026 | Makeup sponge brands | 135K | 55.3% | 1 |
| Jun 2026 | Makeup sponge brands | 135K | 57.9% | 1 |
| Jul 2026 | Makeup sponge brands | 135K | 55.1% | 1 |
| Aug 2026 | Makeup sponge brands | 165K | 60.2% | 1 |
| Sep 2026 | Makeup sponge brands | — | — | — |

## How is Beautyblender measured?

Brandwave collects information about searches that people make online using Beautyblender’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “beautyblender”

## Which makeup sponge brands compete with Beautyblender?

- [Real Techniques](/demand/global-en/brands/real-techniques): Head-to-head: /demand/global-en/compare/beautyblender-vs-real-techniques
- [EcoTools](/demand/global-en/brands/ecotools): Head-to-head: /demand/global-en/compare/beautyblender-vs-ecotools
- [Aesthetica](/demand/global-en/brands/aesthetica): Head-to-head: /demand/global-en/compare/aesthetica-vs-beautyblender
- [Juno & Co](/demand/global-en/brands/juno-and-co): Head-to-head: /demand/global-en/compare/beautyblender-vs-juno-and-co
- [Morphe](/demand/global-en/brands/morphe): Head-to-head: /demand/global-en/compare/beautyblender-vs-morphe

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Beautyblender: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/beautyblender

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/beautyblender. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.