---
title: "Baygon: search popularity worldwide"
description: "Baygon makes insect sprays. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/baygon"
publisher: "Brandwave"
---

# Baygon: search popularity worldwide

Baygon makes insect sprays. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Baygon
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among insect spray brands**: 82.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Insect spray brands | 1 | 82.4% | 110K |

- [Insect spray brands](/demand/global-en/categories/insect-spray-brands)

## How has branded search demand for Baygon changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Baygon worldwide held steady at 110K.
- Across the 12 months ending September 2026, Baygon’s estimated Share of Search among insect spray brands worldwide increased from 79.3% to 82.4%.
- Across the 12 months ending September 2026, Baygon’s estimated Share of Search among insect spray brands worldwide peaked at 87.4% in August 2026 and was lowest at 79.3% in October 2025.

## How did search popularity change for insect spray brands worldwide in September 2026?

- In September 2026, Ripcord gained estimated Share of Search among insect spray brands worldwide, from 11.7% to 16.6%.
- In September 2026, Baygon lost estimated Share of Search among insect spray brands worldwide, from 87.4% to 82.4%.
- Estimated monthly branded searches for Raid worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Insect spray brands | 110K | 79.3% | 1 |
| Nov 2025 | Insect spray brands | 110K | 79.7% | 1 |
| Dec 2025 | Insect spray brands | 110K | 79.7% | 1 |
| Jan 2026 | Insect spray brands | 110K | 79.5% | 1 |
| Feb 2026 | Insect spray brands | 110K | 82.2% | 1 |
| Mar 2026 | Insect spray brands | 110K | 79.5% | 1 |
| Apr 2026 | Insect spray brands | 110K | 82.2% | 1 |
| May 2026 | Insect spray brands | 110K | 82.6% | 1 |
| Jun 2026 | Insect spray brands | 110K | 82.4% | 1 |
| Jul 2026 | Insect spray brands | 110K | 84.8% | 1 |
| Aug 2026 | Insect spray brands | 135K | 87.4% | 1 |
| Sep 2026 | Insect spray brands | 110K | 82.4% | 1 |

## How is Baygon measured?

Brandwave collects information about searches that people make online using Baygon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “baygon”

## Which insect spray brands compete with Baygon?

- [Ripcord](/demand/global-en/brands/ripcord): Head-to-head: /demand/global-en/compare/baygon-vs-ripcord
- [Raid](/demand/global-en/brands/raid): Head-to-head: /demand/global-en/compare/baygon-vs-raid

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Baygon: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/baygon

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/baygon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.