---
title: "Baxter's: search popularity and Share of Search worldwide"
description: "Baxter's is soup brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/baxter-s"
publisher: "Brandwave"
---

# Baxter's: search popularity and Share of Search worldwide

Baxter's is soup brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Baxter's
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among soup brands**: 0.07%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Soup brands | 7 | 0.07% | 1.6K |

- [Soup brands](/demand/global-en/categories/soup-brands)

## How has branded search demand for Baxter's changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Baxter's worldwide fell from 2.9K to 1.6K.
- Across the 11 months ending August 2026, Baxter's fell from 6th to 7th among soup brands worldwide.

## How did search popularity change for soup brands worldwide in August 2026?

- In August 2026, Covent Garden gained estimated Share of Search among soup brands worldwide, from 75.7% to 78.3%.
- In August 2026, Campbell's lost estimated Share of Search among soup brands worldwide, from 12.4% to 10.5%.
- In August 2026, Progresso lost estimated Share of Search among soup brands worldwide, from 3.7% to 3.2%.
- Estimated monthly branded searches for Continental worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.
- Estimated monthly branded searches for Baxter's worldwide fell 44.8% over 11 measured months, from 2.9K to 1.6K in August 2026.
- Estimated monthly branded searches for Heinz worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Soup brands | 2.9K | 0.14% | 6 |
| Nov 2025 | Soup brands | 2.9K | 0.11% | 6 |
| Dec 2025 | Soup brands | 2.4K | 0.07% | 6 |
| Jan 2026 | Soup brands | 2.9K | 0.17% | 6 |
| Feb 2026 | Soup brands | 2.4K | 0.14% | 6 |
| Mar 2026 | Soup brands | 1.9K | 0.11% | 6 |
| Apr 2026 | Soup brands | 1.6K | 0.08% | 7 |
| May 2026 | Soup brands | 1.6K | 0.08% | 7 |
| Jun 2026 | Soup brands | 1.3K | 0.07% | 7 |
| Jul 2026 | Soup brands | 1.3K | 0.07% | 7 |
| Aug 2026 | Soup brands | 1.6K | 0.07% | 7 |
| Sep 2026 | Soup brands | — | — | — |

## How is Baxter's measured?

Brandwave collects information about searches that people make online using Baxter's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “baxters soup”

## Which soup brands compete with Baxter's?

- [Covent Garden](/demand/global-en/brands/covent-garden)
- [Campbell's](/demand/global-en/brands/campbells): Head-to-head: /demand/global-en/compare/baxter-s-vs-campbells
- [Heinz](/demand/global-en/brands/heinz): Head-to-head: /demand/global-en/compare/baxter-s-vs-heinz
- [Progresso](/demand/global-en/brands/progresso): Head-to-head: /demand/global-en/compare/baxter-s-vs-progresso
- [Amy's](/demand/global-en/brands/amy-s): Head-to-head: /demand/global-en/compare/amy-s-vs-baxter-s
- [Continental](/demand/global-en/brands/continental-foods): Head-to-head: /demand/global-en/compare/baxter-s-vs-continental-foods

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Baxter's: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/baxter-s

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/baxter-s. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.