--- title: "Bauer: search popularity worldwide" description: "Bauer makes ice hockey equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/bauer-hockey" publisher: "Brandwave" --- # Bauer: search popularity worldwide Bauer makes ice hockey equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Bauer - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among hockey gear brands**: 1.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hockey gear brands | 4 | 1.8% | 33.1K | | Hockey stick brands | 4 | 2.5% | 33.1K | - [Hockey gear brands](/demand/global-en/categories/hockey-gear-brands) - [Hockey stick brands](/demand/global-en/categories/hockey-stick-brands) ## How has branded search demand for Bauer changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Bauer worldwide fell from 40.5K to 33.1K. - Across the 12 months ending September 2026, Bauer’s share of searches among hockey gear brands worldwide peaked at 3.8% in November 2025 and was lowest at 1.4% in May 2026. - Across the 12 months ending September 2026, Bauer’s share of searches among hockey stick brands worldwide peaked at 4.5% in November 2025 and was lowest at 2% in May 2026. ## How did search popularity change for hockey gear brands worldwide in September 2026? - In September 2026, Osaka gained share of searches among hockey gear brands worldwide, from 80.3% to 82.2%. - In September 2026, Malik lost share of searches among hockey gear brands worldwide, from 10.8% to 9.1%. - Kookaburra’s share of searches among hockey gear brands worldwide has lost ground for 3 months in a row, from 1.7% to 0.4% in September 2026. - In September 2026, Warrior rose from 7th to 6th among hockey gear brands worldwide. - Estimated monthly branded searches for Grays worldwide rose 11% over 12 measured months, from 13.8K to 15.3K in September 2026. - Estimated monthly branded searches for Bauer worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026. ## How did search popularity change for hockey stick brands worldwide in September 2026? - In September 2026, TK gained share of searches among hockey stick brands worldwide, from 74.1% to 76.3%. - In September 2026, Malik lost share of searches among hockey stick brands worldwide, from 14.9% to 12.6%. - Estimated monthly branded searches for Grays worldwide rose 11% over 12 measured months, from 13.8K to 15.3K in September 2026. - Estimated monthly branded searches for Ritual Zero Proof worldwide fell 44.8% over 12 measured months, from 6.8K to 3.7K in September 2026. - Estimated monthly branded searches for Bauer worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hockey gear brands | 40.5K | 2.2% | 4 | | Nov 2025 | Hockey gear brands | 60.5K | 3.8% | 4 | | Dec 2025 | Hockey gear brands | 60.5K | 3.7% | 4 | | Jan 2026 | Hockey gear brands | 49.5K | 2.6% | 4 | | Feb 2026 | Hockey gear brands | 49.5K | 3.2% | 4 | | Mar 2026 | Hockey gear brands | 33.1K | 1.5% | 5 | | Apr 2026 | Hockey gear brands | 27.1K | 1.4% | 4 | | May 2026 | Hockey gear brands | 27.1K | 1.4% | 5 | | Jun 2026 | Hockey gear brands | 27.1K | 1.7% | 4 | | Jul 2026 | Hockey gear brands | 27.1K | 1.5% | 4 | | Aug 2026 | Hockey gear brands | 33.1K | 1.8% | 4 | | Sep 2026 | Hockey gear brands | 33.1K | 1.8% | 4 | | Oct 2025 | Hockey stick brands | 40.5K | 3% | 4 | | Nov 2025 | Hockey stick brands | 60.5K | 4.5% | 4 | | Dec 2025 | Hockey stick brands | 60.5K | 4.4% | 4 | | Jan 2026 | Hockey stick brands | 49.5K | 3.6% | 4 | | Feb 2026 | Hockey stick brands | 49.5K | 4.3% | 4 | | Mar 2026 | Hockey stick brands | 33.1K | 2.4% | 4 | | Apr 2026 | Hockey stick brands | 27.1K | 2% | 4 | | May 2026 | Hockey stick brands | 27.1K | 2% | 4 | | Jun 2026 | Hockey stick brands | 27.1K | 2% | 4 | | Jul 2026 | Hockey stick brands | 27.1K | 2.1% | 4 | | Aug 2026 | Hockey stick brands | 33.1K | 2.5% | 4 | | Sep 2026 | Hockey stick brands | 33.1K | 2.5% | 4 | ## How are Bauer’s branded searches counted? Brandwave collects information about searches that people make online using Bauer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bauer hockey” ## Which hockey gear brands compete with Bauer? - [Osaka](/demand/global-en/brands/osaka-hockey): Head-to-head: /demand/global-en/compare/bauer-hockey-vs-osaka-hockey - [Malik](/demand/global-en/brands/malik): Head-to-head: /demand/global-en/compare/bauer-hockey-vs-malik - [Gryphon](/demand/global-en/brands/gryphon): Head-to-head: /demand/global-en/compare/bauer-hockey-vs-gryphon - [Grays](/demand/global-en/brands/grays-hockey): Head-to-head: /demand/global-en/compare/bauer-hockey-vs-grays-hockey - [Warrior](/demand/global-en/brands/warrior-hockey): Head-to-head: /demand/global-en/compare/bauer-hockey-vs-warrior-hockey - [Kookaburra](/demand/global-en/brands/kookaburra) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Bauer: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/bauer-hockey This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/bauer-hockey. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.