--- title: "Bath & Body Works: search popularity and Share of Search worldwide" description: "Bath & Body Works is home fragrance retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/bath-body-works" publisher: "Brandwave" --- # Bath & Body Works: search popularity and Share of Search worldwide Bath & Body Works is home fragrance retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Bath & Body Works - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among candle brands**: 75.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Candle brands | 1 | 75.5% | 6.1M | | Home fragrance brands | 1 | 75.7% | 6.1M | | Diffuser brands | 1 | 82.4% | 6.1M | | Bath bombs | 1 | 83.3% | 6.1M | - [Candle brands](/demand/global-en/categories/candle-brands) - [Home fragrance brands](/demand/global-en/categories/home-fragrance-brands) - [Diffuser brands](/demand/global-en/categories/diffuser-brands) - [Bath bombs](/demand/global-en/categories/bath-bombs) ## How has branded search demand for Bath & Body Works changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Bath & Body Works worldwide held steady at 6.1M. - Across the 11 months ending August 2026, Bath & Body Works’ estimated Share of Search among candle brands worldwide increased from 71.9% to 75.5%. - Across the 11 months ending August 2026, Bath & Body Works’ estimated Share of Search among candle brands worldwide peaked at 78.2% in June 2026 and was lowest at 70.2% in January 2026. - Across the 11 months ending August 2026, Bath & Body Works’ estimated Share of Search among home fragrance brands worldwide increased from 72.3% to 75.7%. - Across the 11 months ending August 2026, Bath & Body Works’ estimated Share of Search among home fragrance brands worldwide peaked at 78.4% in June 2026 and was lowest at 70.7% in January 2026. - Across the 11 months ending August 2026, Bath & Body Works’ estimated Share of Search among diffuser brands worldwide increased from 78.4% to 82.4%. - Across the 11 months ending August 2026, Bath & Body Works’ estimated Share of Search among diffuser brands worldwide peaked at 84.2% in June 2026 and was lowest at 77.9% in January 2026. - Across the 11 months ending August 2026, Bath & Body Works’ estimated Share of Search among bath bombs worldwide increased from 76.9% to 83.3%. - Across the 11 months ending August 2026, Bath & Body Works’ estimated Share of Search among bath bombs worldwide peaked at 83.3% in June 2026 and was lowest at 73.1% in January 2026. ## How did search popularity change for candle brands worldwide in August 2026? - In August 2026, Yankee Candle gained estimated Share of Search among candle brands worldwide, from 4.5% to 5.5%. - In August 2026, Bath & Body Works gained estimated Share of Search among candle brands worldwide, from 74.5% to 75.5%. - In August 2026, Diptyque lost estimated Share of Search among candle brands worldwide, from 12.3% to 10.1%. - Estimated monthly branded searches for Neom worldwide fell 45.3% over 11 measured months, from 18.1K to 9.9K in August 2026. - Estimated monthly branded searches for WoodWick worldwide fell 45.3% over 11 measured months, from 60.5K to 33.1K in August 2026. ## How did search popularity change for home fragrance brands worldwide in August 2026? - In August 2026, Yankee Candle gained estimated Share of Search among home fragrance brands worldwide, from 4.5% to 5.6%. - In August 2026, Bath & Body Works gained estimated Share of Search among home fragrance brands worldwide, from 74.7% to 75.7%. - In August 2026, Diptyque lost estimated Share of Search among home fragrance brands worldwide, from 12.3% to 10.2%. - In August 2026, Nest New York rose from 6th to 5th among home fragrance brands worldwide. - In August 2026, Neom fell from 5th to 6th among home fragrance brands worldwide. ## How did search popularity change for diffuser brands worldwide in August 2026? - In August 2026, Bath & Body Works gained estimated Share of Search among diffuser brands worldwide, from 81.2% to 82.4%. - In August 2026, Yankee Candle gained estimated Share of Search among diffuser brands worldwide, from 4.9% to 6.1%. - In August 2026, Diptyque lost estimated Share of Search among diffuser brands worldwide, from 13.4% to 11.1%. - Estimated monthly branded searches for Muji worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026. - Estimated monthly branded searches for Neom worldwide fell 45.3% over 11 measured months, from 18.1K to 9.9K in August 2026. ## How did search popularity change for bath bombs worldwide in August 2026? - In August 2026, Bath & Body Works gained estimated Share of Search among bath bombs worldwide, from 80.3% to 83.3%. - In August 2026, Lush lost estimated Share of Search among bath bombs worldwide, from 19.6% to 16.6%. - Estimated monthly branded searches for Bomb Cosmetics worldwide fell 55.6% over 11 measured months, from 8.1K to 3.6K in August 2026. - Estimated monthly branded searches for Mio worldwide fell 34.4% over 11 measured months, from 320 to 210 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Candle brands | 6.1M | 71.9% | 1 | | Nov 2025 | Candle brands | 11.1M | 75.6% | 1 | | Dec 2025 | Candle brands | 13.6M | 76.7% | 1 | | Jan 2026 | Candle brands | 5M | 70.2% | 1 | | Feb 2026 | Candle brands | 5M | 75.2% | 1 | | Mar 2026 | Candle brands | 5M | 72.3% | 1 | | Apr 2026 | Candle brands | 5M | 74.7% | 1 | | May 2026 | Candle brands | 5M | 73.1% | 1 | | Jun 2026 | Candle brands | 6.1M | 78.2% | 1 | | Jul 2026 | Candle brands | 5M | 74.5% | 1 | | Aug 2026 | Candle brands | 6.1M | 75.5% | 1 | | Sep 2026 | Candle brands | — | — | — | | Oct 2025 | Home fragrance brands | 6.1M | 72.3% | 1 | | Nov 2025 | Home fragrance brands | 11.1M | 76.1% | 1 | | Dec 2025 | Home fragrance brands | 13.6M | 77.2% | 1 | | Jan 2026 | Home fragrance brands | 5M | 70.7% | 1 | | Feb 2026 | Home fragrance brands | 5M | 75.6% | 1 | | Mar 2026 | Home fragrance brands | 5M | 72.6% | 1 | | Apr 2026 | Home fragrance brands | 5M | 75% | 1 | | May 2026 | Home fragrance brands | 5M | 73.3% | 1 | | Jun 2026 | Home fragrance brands | 6.1M | 78.4% | 1 | | Jul 2026 | Home fragrance brands | 5M | 74.7% | 1 | | Aug 2026 | Home fragrance brands | 6.1M | 75.7% | 1 | | Sep 2026 | Home fragrance brands | — | — | — | | Oct 2025 | Diffuser brands | 6.1M | 78.4% | 1 | | Nov 2025 | Diffuser brands | 11.1M | 81.6% | 1 | | Dec 2025 | Diffuser brands | 13.6M | 82.9% | 1 | | Jan 2026 | Diffuser brands | 5M | 77.9% | 1 | | Feb 2026 | Diffuser brands | 5M | 82.3% | 1 | | Mar 2026 | Diffuser brands | 5M | 80.2% | 1 | | Apr 2026 | Diffuser brands | 5M | 83.2% | 1 | | May 2026 | Diffuser brands | 5M | 81.2% | 1 | | Jun 2026 | Diffuser brands | 6.1M | 84.2% | 1 | | Jul 2026 | Diffuser brands | 5M | 81.2% | 1 | | Aug 2026 | Diffuser brands | 6.1M | 82.4% | 1 | | Sep 2026 | Diffuser brands | — | — | — | | Oct 2025 | Bath bombs | 6.1M | 76.9% | 1 | | Nov 2025 | Bath bombs | 11.1M | 80.1% | 1 | | Dec 2025 | Bath bombs | 13.6M | 80.2% | 1 | | Jan 2026 | Bath bombs | 5M | 73.1% | 1 | | Feb 2026 | Bath bombs | 5M | 80.3% | 1 | | Mar 2026 | Bath bombs | 5M | 76.9% | 1 | | Apr 2026 | Bath bombs | 5M | 80.3% | 1 | | May 2026 | Bath bombs | 5M | 80.3% | 1 | | Jun 2026 | Bath bombs | 6.1M | 83.3% | 1 | | Jul 2026 | Bath bombs | 5M | 80.3% | 1 | | Aug 2026 | Bath bombs | 6.1M | 83.3% | 1 | | Sep 2026 | Bath bombs | — | — | — | ## How is Bath & Body Works measured? Brandwave collects information about searches that people make online using Bath & Body Works’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bath and body works” ## Which candle brands compete with Bath & Body Works? - [Diptyque](/demand/global-en/brands/diptyque): Head-to-head: /demand/global-en/compare/bath-body-works-vs-diptyque - [Jo Malone](/demand/global-en/brands/jo-malone): Head-to-head: /demand/global-en/compare/bath-body-works-vs-jo-malone - [Yankee Candle](/demand/global-en/brands/yankee-candle): Head-to-head: /demand/global-en/compare/bath-body-works-vs-yankee-candle - [WoodWick](/demand/global-en/brands/woodwick): Head-to-head: /demand/global-en/compare/bath-body-works-vs-woodwick - [Neom](/demand/global-en/brands/neom): Head-to-head: /demand/global-en/compare/bath-body-works-vs-neom ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Bath & Body Works: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/bath-body-works This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/bath-body-works. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.