---
title: "Basecamp: search popularity and Share of Search worldwide"
description: "A project management and team communication app from 37signals. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/basecamp"
publisher: "Brandwave"
---

# Basecamp: search popularity and Share of Search worldwide

A project management and team communication app from 37signals. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Basecamp
- **Owned by**: 37signals
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among project management tools**: 6.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Project management tools | 5 | 6.4% | 379K |

- [Project management tools](/demand/global-en/categories/project-management-tools)

## How has branded search demand for Basecamp changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Basecamp worldwide held steady at 379K.
- Across the 11 months ending August 2026, Basecamp’s estimated Share of Search among project management tools worldwide increased from 4.9% to 6.4%.
- Across the 11 months ending August 2026, Basecamp’s estimated Share of Search among project management tools worldwide peaked at 6.4% in August 2026 and was lowest at 4.1% in March 2026.

## How did search popularity change for project management tools worldwide in August 2026?

- In August 2026, Basecamp gained estimated Share of Search among project management tools worldwide, from 5.2% to 6.4%.
- In August 2026, Trello gained estimated Share of Search among project management tools worldwide, from 33.8% to 34.3%.
- In August 2026, Asana lost estimated Share of Search among project management tools worldwide, from 19.9% to 18.4%.
- Estimated monthly branded searches for Linear worldwide rose 32% over 11 measured months, from 47.3K to 62.4K in August 2026.
- Estimated monthly branded searches for Wrike worldwide fell 44.4% over 11 measured months, from 120K to 66.5K in August 2026.
- Estimated monthly branded searches for Smartsheet worldwide fell 33.2% over 11 measured months, from 709K to 474K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Project management tools | 379K | 4.9% | 5 |
| Nov 2025 | Project management tools | 311K | 4.5% | 6 |
| Dec 2025 | Project management tools | 308K | 5.2% | 5 |
| Jan 2026 | Project management tools | 311K | 4.7% | 5 |
| Feb 2026 | Project management tools | 311K | 4.6% | 5 |
| Mar 2026 | Project management tools | 312K | 4.1% | 6 |
| Apr 2026 | Project management tools | 311K | 4.6% | 6 |
| May 2026 | Project management tools | 314K | 4.8% | 6 |
| Jun 2026 | Project management tools | 379K | 5.8% | 5 |
| Jul 2026 | Project management tools | 312K | 5.2% | 5 |
| Aug 2026 | Project management tools | 379K | 6.4% | 5 |
| Sep 2026 | Project management tools | — | — | — |

## How is Basecamp measured?

Brandwave collects information about searches that people make online using Basecamp’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “37signals basecamp”
- “Basecamp”
- “basecamp 3”
- “basecamp 37 signals”
- “basecamp 37signals”
- “basecamp 4”
- “basecamp app”
- “basecamp com”
- “basecamp hq”
- “basecamp pricing”
- “basecamp project management”
- “basecamp project management software”
- “basecamp software”
- “basecamp tool”
- “basecamp.com”

## Which project management tools compete with Basecamp?

- [Trello](/demand/global-en/brands/trello)
- [ClickUp](/demand/global-en/brands/clickup): Head-to-head: /demand/global-en/compare/basecamp-vs-clickup
- [Asana](/demand/global-en/brands/asana): Head-to-head: /demand/global-en/compare/asana-vs-basecamp
- [Smartsheet](/demand/global-en/brands/smartsheet): Head-to-head: /demand/global-en/compare/basecamp-vs-smartsheet
- [monday work management](/demand/global-en/brands/monday-work-management): Head-to-head: /demand/global-en/compare/basecamp-vs-monday-work-management
- [Wrike](/demand/global-en/brands/wrike): Head-to-head: /demand/global-en/compare/basecamp-vs-wrike
- [Linear](/demand/global-en/brands/linear)

## Who owns Basecamp?

Basecamp is owned by 37signals. Brandwave does not track any other brands owned by 37signals.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Basecamp?

Basecamp is owned by 37signals. Brandwave does not track any other brands owned by 37signals.

## Cite this page

Brandwave. "Basecamp: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/basecamp

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/basecamp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.