---
title: "Barnes & Noble: search popularity and Share of Search worldwide"
description: "Barnes & Noble is book retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/barnes-noble"
publisher: "Brandwave"
---

# Barnes & Noble: search popularity and Share of Search worldwide

Barnes & Noble is book retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Barnes & Noble
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among bookstores**: 94.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Bookstores | 1 | 94.1% | 7.5M |

- [Bookstores](/demand/global-en/categories/bookstores)

## How has branded search demand for Barnes & Noble changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Barnes & Noble worldwide rose from 6.1M to 7.5M.
- Across the 11 months ending August 2026, Barnes & Noble’s estimated Share of Search among bookstores worldwide increased from 89.4% to 94.1%.
- Across the 11 months ending August 2026, Barnes & Noble’s estimated Share of Search among bookstores worldwide peaked at 94.6% in July 2026 and was lowest at 89.4% in October 2025.

## How did search popularity change for bookstores worldwide in August 2026?

- In August 2026, WHSmith overtook Blackwell's to rank 2nd among bookstores worldwide, at 3.1%.
- In August 2026, Barnes & Noble lost estimated Share of Search among bookstores worldwide, from 94.6% to 94.1%.
- Estimated monthly branded searches for Waterstones worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026.
- Estimated monthly branded searches for Blackwell's worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bookstores | 6.1M | 89.4% | 1 |
| Nov 2025 | Bookstores | 7.5M | 92% | 1 |
| Dec 2025 | Bookstores | 11.1M | 94.1% | 1 |
| Jan 2026 | Bookstores | 7.5M | 93.4% | 1 |
| Feb 2026 | Bookstores | 6.1M | 94% | 1 |
| Mar 2026 | Bookstores | 7.5M | 94.5% | 1 |
| Apr 2026 | Bookstores | 7.5M | 94.2% | 1 |
| May 2026 | Bookstores | 7.5M | 94.1% | 1 |
| Jun 2026 | Bookstores | 7.5M | 94.1% | 1 |
| Jul 2026 | Bookstores | 7.5M | 94.6% | 1 |
| Aug 2026 | Bookstores | 7.5M | 94.1% | 1 |
| Sep 2026 | Bookstores | — | — | — |

## How is Barnes & Noble measured?

Brandwave collects information about searches that people make online using Barnes & Noble’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “barnes and noble”

## Which bookstores compete with Barnes & Noble?

- [WHSmith](/demand/global-en/brands/whsmith): Head-to-head: /demand/global-en/compare/barnes-noble-vs-whsmith
- [Blackwell's](/demand/global-en/brands/blackwell-s): Head-to-head: /demand/global-en/compare/barnes-noble-vs-blackwell-s
- [Waterstones](/demand/global-en/brands/waterstones): Head-to-head: /demand/global-en/compare/barnes-noble-vs-waterstones
- [Foyles](/demand/global-en/brands/foyles): Head-to-head: /demand/global-en/compare/barnes-noble-vs-foyles
- [Dymocks](/demand/global-en/brands/dymocks): Head-to-head: /demand/global-en/compare/barnes-noble-vs-dymocks

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Barnes & Noble: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/barnes-noble

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/barnes-noble. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.