---
title: "Barkers: search popularity worldwide"
description: "New Zealand menswear retailer with clothing, tailoring, and accessories. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/barkers"
publisher: "Brandwave"
---

# Barkers: search popularity worldwide

New Zealand menswear retailer with clothing, tailoring, and accessories. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Barkers
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among dog coats**: 34.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Dog coats | 1 | 34.5% | 90.5K |

- [Dog coats](/demand/global-en/categories/dog-coats)

## How has branded search demand for Barkers changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Barkers worldwide rose from 60.5K to 90.5K.
- Across the 11 months ending August 2026, Barkers’ estimated Share of Search among dog coats worldwide increased from 26.2% to 34.5%.
- Across the 11 months ending August 2026, Barkers’ estimated Share of Search among dog coats worldwide peaked at 36.7% in May 2026 and was lowest at 26.2% in October 2025.
- Across the 11 months ending August 2026, Barkers rose from 2nd to 1st among dog coats worldwide.

## How did search popularity change for dog coats worldwide in August 2026?

- In August 2026, KONG overtook Ruffwear to rank 2nd among dog coats worldwide, at 29.9%.
- In August 2026, Barkers gained estimated Share of Search among dog coats worldwide, from 30.7% to 34.5%.
- In August 2026, Hurtta lost estimated Share of Search among dog coats worldwide, from 7.5% to 4.6%.
- In August 2026, Ruffwear lost estimated Share of Search among dog coats worldwide, from 30.7% to 28.2%.
- Estimated monthly branded searches for WeatherBeeta worldwide fell 63.3% over 11 measured months, from 2.4K to 880 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dog coats | 60.5K | 26.2% | 2 |
| Nov 2025 | Dog coats | 90.5K | 27.2% | 2 |
| Dec 2025 | Dog coats | 90.5K | 27.7% | 2 |
| Jan 2026 | Dog coats | 90.5K | 29.3% | 2 |
| Feb 2026 | Dog coats | 74K | 30.2% | 2 |
| Mar 2026 | Dog coats | 90.5K | 32.7% | 2 |
| Apr 2026 | Dog coats | 74K | 30.7% | 2 |
| May 2026 | Dog coats | 90.5K | 36.7% | 1 |
| Jun 2026 | Dog coats | 74K | 32.2% | 1 |
| Jul 2026 | Dog coats | 74K | 30.7% | 1 |
| Aug 2026 | Dog coats | 90.5K | 34.5% | 1 |
| Sep 2026 | Dog coats | — | — | — |

## How is Barkers measured?

Brandwave collects information about searches that people make online using Barkers’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “barkers”

## Which dog coats compete with Barkers?

- [KONG](/demand/global-en/brands/kong): Head-to-head: /demand/global-en/compare/barkers-vs-kong
- [Ruffwear](/demand/global-en/brands/ruffwear): Head-to-head: /demand/global-en/compare/barkers-vs-ruffwear
- [Hurtta](/demand/global-en/brands/hurtta): Head-to-head: /demand/global-en/compare/barkers-vs-hurtta
- [Kurgo](/demand/global-en/brands/kurgo): Head-to-head: /demand/global-en/compare/barkers-vs-kurgo
- [WeatherBeeta](/demand/global-en/brands/weatherbeeta): Head-to-head: /demand/global-en/compare/barkers-vs-weatherbeeta

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Barkers: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/barkers

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/barkers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.