--- title: "Barilla: search popularity and Share of Search worldwide" description: "Barilla makes pasta or rice sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/barilla" publisher: "Brandwave" --- # Barilla: search popularity and Share of Search worldwide Barilla makes pasta or rice sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Barilla - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among pasta sauce brands**: 10.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pasta sauce brands | 2 | 10.6% | 165K | | Pasta brands | 1 | 52% | 165K | - [Pasta sauce brands](/demand/global-en/categories/pasta-sauce-brands) - [Pasta brands](/demand/global-en/categories/pasta-brands) ## How has branded search demand for Barilla changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Barilla worldwide fell from 201K to 165K. - Across the 11 months ending August 2026, Barilla’s estimated Share of Search among pasta sauce brands worldwide peaked at 10.9% in February 2026 and was lowest at 9% in June 2026. - Across the 11 months ending August 2026, Barilla’s estimated Share of Search among pasta brands worldwide decreased from 61.6% to 52%. - Across the 11 months ending August 2026, Barilla’s estimated Share of Search among pasta brands worldwide peaked at 61.6% in October 2025 and was lowest at 47.4% in April 2026. ## How did search popularity change for pasta sauce brands worldwide in August 2026? - In August 2026, Rao's gained estimated Share of Search among pasta sauce brands worldwide, from 7.2% to 8.7%. - In August 2026, Leggo's lost estimated Share of Search among pasta sauce brands worldwide, from 80.1% to 78.7%. - Estimated monthly branded searches for Five Brothers worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026. - Estimated monthly branded searches for Barilla worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026. ## How did search popularity change for pasta brands worldwide in August 2026? - Estimated monthly branded searches for De Cecco worldwide rose 49.5% over 11 measured months, from 33.1K to 49.5K in August 2026. - Estimated monthly branded searches for Rummo worldwide rose 49.5% over 11 measured months, from 33.1K to 49.5K in August 2026. - Estimated monthly branded searches for Vetta worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026. - Estimated monthly branded searches for Barilla worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pasta sauce brands | 201K | 10.8% | 2 | | Nov 2025 | Pasta sauce brands | 165K | 10.7% | 2 | | Dec 2025 | Pasta sauce brands | 135K | 9.1% | 2 | | Jan 2026 | Pasta sauce brands | 165K | 10.6% | 2 | | Feb 2026 | Pasta sauce brands | 165K | 10.9% | 2 | | Mar 2026 | Pasta sauce brands | 165K | 9.2% | 2 | | Apr 2026 | Pasta sauce brands | 165K | 10.9% | 2 | | May 2026 | Pasta sauce brands | 165K | 10.8% | 2 | | Jun 2026 | Pasta sauce brands | 135K | 9% | 2 | | Jul 2026 | Pasta sauce brands | 165K | 10.8% | 2 | | Aug 2026 | Pasta sauce brands | 165K | 10.6% | 2 | | Sep 2026 | Pasta sauce brands | — | — | — | | Oct 2025 | Pasta brands | 201K | 61.6% | 1 | | Nov 2025 | Pasta brands | 165K | 50.6% | 1 | | Dec 2025 | Pasta brands | 135K | 52.5% | 1 | | Jan 2026 | Pasta brands | 165K | 50.4% | 1 | | Feb 2026 | Pasta brands | 165K | 53.8% | 1 | | Mar 2026 | Pasta brands | 165K | 49.9% | 1 | | Apr 2026 | Pasta brands | 165K | 47.4% | 1 | | May 2026 | Pasta brands | 165K | 49.4% | 1 | | Jun 2026 | Pasta brands | 135K | 50.4% | 1 | | Jul 2026 | Pasta brands | 165K | 52.2% | 1 | | Aug 2026 | Pasta brands | 165K | 52% | 1 | | Sep 2026 | Pasta brands | — | — | — | ## How is Barilla measured? Brandwave collects information about searches that people make online using Barilla’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “barilla” ## Which pasta sauce brands compete with Barilla? - [Leggo's](/demand/global-en/brands/leggos): Head-to-head: /demand/global-en/compare/barilla-vs-leggos - [Rao's](/demand/global-en/brands/rao-s): Head-to-head: /demand/global-en/compare/barilla-vs-rao-s - [Five Brothers](/demand/global-en/brands/five-brothers): Head-to-head: /demand/global-en/compare/barilla-vs-five-brothers - [Dolmio](/demand/global-en/brands/dolmio): Head-to-head: /demand/global-en/compare/barilla-vs-dolmio ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Barilla: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/barilla This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/barilla. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.