--- title: "Barbour: search popularity and Share of Search worldwide" description: "Barbour is outdoor clothing brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/barbour" publisher: "Brandwave" --- # Barbour: search popularity and Share of Search worldwide Barbour is outdoor clothing brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Barbour - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among jackets**: 10.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Jackets | 4 | 10.2% | 823K | | Coats | 2 | 19.7% | 823K | - [Jackets](/demand/global-en/categories/jackets) - [Coats](/demand/global-en/categories/coats) ## How has branded search demand for Barbour changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Barbour worldwide fell from 1.8M to 823K. - Across the 11 months ending August 2026, Barbour’s estimated Share of Search among jackets worldwide decreased from 13.2% to 10.2%. - Across the 11 months ending August 2026, Barbour’s estimated Share of Search among jackets worldwide peaked at 13.2% in October 2025 and was lowest at 6.5% in July 2026. - Across the 11 months ending August 2026, Barbour’s estimated Share of Search among coats worldwide decreased from 23.4% to 19.7%. - Across the 11 months ending August 2026, Barbour’s estimated Share of Search among coats worldwide peaked at 23.4% in October 2025 and was lowest at 15.2% in July 2026. ## How did search popularity change for jackets worldwide in August 2026? - In August 2026, Arc'teryx overtook The North Face to rank 2nd among jackets worldwide, at 22.7%. - In August 2026, Barbour gained estimated Share of Search among jackets worldwide, from 6.5% to 10.2%. - In August 2026, Canada Goose gained estimated Share of Search among jackets worldwide, from 6.5% to 10.2%. - In August 2026, Patagonia lost estimated Share of Search among jackets worldwide, from 39.3% to 34.1%. - In August 2026, The North Face lost estimated Share of Search among jackets worldwide, from 26.3% to 22.7%. - Estimated monthly branded searches for Columbia worldwide rose 83.3% over 11 measured months, from 480 to 880 in August 2026. ## How did search popularity change for coats worldwide in August 2026? - In August 2026, Barbour overtook Moncler to rank 2nd among coats worldwide, at 19.7%. - In August 2026, Canada Goose overtook Moncler to rank 3rd among coats worldwide, at 19.7%. - In August 2026, Burberry lost estimated Share of Search among coats worldwide, from 50.5% to 43.8%. - In August 2026, Moncler lost estimated Share of Search among coats worldwide, from 18.5% to 16.1%. - Estimated monthly branded searches for Woolrich worldwide fell 63.5% over 11 measured months, from 18.1K to 6.6K in August 2026. - Estimated monthly branded searches for Mackage worldwide fell 55.2% over 11 measured months, from 60.5K to 27.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Jackets | 1.8M | 13.2% | 4 | | Nov 2025 | Jackets | 1.8M | 9.5% | 5 | | Dec 2025 | Jackets | 1.8M | 10.9% | 5 | | Jan 2026 | Jackets | 1.2M | 8.1% | 5 | | Feb 2026 | Jackets | 823K | 7.9% | 5 | | Mar 2026 | Jackets | 1M | 10.8% | 4 | | Apr 2026 | Jackets | 823K | 11.6% | 4 | | May 2026 | Jackets | 673K | 9.2% | 4 | | Jun 2026 | Jackets | 450K | 6.8% | 4 | | Jul 2026 | Jackets | 450K | 6.5% | 4 | | Aug 2026 | Jackets | 823K | 10.2% | 4 | | Sep 2026 | Jackets | — | — | — | | Oct 2025 | Coats | 1.8M | 23.4% | 2 | | Nov 2025 | Coats | 1.8M | 17.8% | 4 | | Dec 2025 | Coats | 1.8M | 18.9% | 4 | | Jan 2026 | Coats | 1.2M | 16% | 4 | | Feb 2026 | Coats | 823K | 16% | 4 | | Mar 2026 | Coats | 1M | 22.2% | 2 | | Apr 2026 | Coats | 823K | 21.2% | 2 | | May 2026 | Coats | 673K | 18% | 2 | | Jun 2026 | Coats | 450K | 15.2% | 3 | | Jul 2026 | Coats | 450K | 15.2% | 3 | | Aug 2026 | Coats | 823K | 19.7% | 2 | | Sep 2026 | Coats | — | — | — | ## How is Barbour measured? Brandwave collects information about searches that people make online using Barbour’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “barbour” ## Which jackets compete with Barbour? - [Patagonia](/demand/global-en/brands/patagonia): Head-to-head: /demand/global-en/compare/barbour-vs-patagonia - [Arc'teryx](/demand/global-en/brands/arcteryx): Head-to-head: /demand/global-en/compare/arcteryx-vs-barbour - [The North Face](/demand/global-en/brands/the-north-face): Head-to-head: /demand/global-en/compare/barbour-vs-the-north-face - [Canada Goose](/demand/global-en/brands/canada-goose): Head-to-head: /demand/global-en/compare/barbour-vs-canada-goose - [Columbia](/demand/global-en/brands/columbia): Head-to-head: /demand/global-en/compare/barbour-vs-columbia ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Barbour: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/barbour This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/barbour. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.