--- title: "Banila Co: search popularity worldwide" description: "Banila Co is a Korean skincare brand known for its Clean It Zero cleansing balm. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/banila-co" publisher: "Brandwave" --- # Banila Co: search popularity worldwide Banila Co is a Korean skincare brand known for its Clean It Zero cleansing balm. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Banila Co - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among cleansing balm brands**: 3.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cleansing balm brands | 4 | 3.3% | 45.2K | - [Cleansing balm brands](/demand/global-en/categories/cleansing-balm-brands) ## Top cleansing balm brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Banila Co appeared in all five answers. Banila Co is the second most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Clinique | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Banila Co | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | e.l.f. | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Farmacy | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Elemis | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Beauty of Joseon | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Heimish | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cleansing balm brands - Asked ChatGPT "Which cleansing balm brand should I buy?": 1. Clinique, 2. Banila Co, 3. Farmacy - Asked ChatGPT "What are the best cleansing balm brands?": 1. Clinique, 2. Banila Co, 3. Farmacy, 4. Beauty of Joseon, 5. Elemis, 6. e.l.f. - Asked ChatGPT "What's the best cleansing balm brand for makeup removal?": 1. Clinique, 2. Banila Co, 3. Farmacy - Searched Google, AI Overview "best cleansing balm": 1. Clinique, 2. Banila Co, 3. Elemis, 4. e.l.f., 5. Farmacy - Searched Google, AI Overview "cleansing balm for dry skin": 1. e.l.f., 2. Banila Co Not named in any answer: Heimish. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Banila Co changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Banila Co worldwide fell from 47.9K to 45.2K. - Across the 12 months ending September 2026, Banila Co’s share of searches among cleansing balm brands worldwide peaked at 4.7% in February 2026 and was lowest at 2.2% in November 2025. ## How did search popularity change for cleansing balm brands worldwide in September 2026? - In September 2026, Elemis gained share of searches among cleansing balm brands worldwide, from 28.7% to 33.1%. - In September 2026, Clinique lost share of searches among cleansing balm brands worldwide, from 52.5% to 49.5%. - In September 2026, e.l.f. lost share of searches among cleansing balm brands worldwide, from 12.9% to 12.1%. - In September 2026, Beauty of Joseon rose from 6th to 5th among cleansing balm brands worldwide. - In September 2026, Heimish fell from 5th to 6th among cleansing balm brands worldwide. - Estimated monthly branded searches for Farmacy worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cleansing balm brands | 47.9K | 3.4% | 4 | | Nov 2025 | Cleansing balm brands | 47.9K | 2.2% | 4 | | Dec 2025 | Cleansing balm brands | 47.9K | 2.9% | 4 | | Jan 2026 | Cleansing balm brands | 41.9K | 2.6% | 4 | | Feb 2026 | Cleansing balm brands | 51.2K | 4.7% | 4 | | Mar 2026 | Cleansing balm brands | 51.2K | 3.7% | 4 | | Apr 2026 | Cleansing balm brands | 51.2K | 3.4% | 4 | | May 2026 | Cleansing balm brands | 47.9K | 3.3% | 4 | | Jun 2026 | Cleansing balm brands | 47.9K | 4.3% | 4 | | Jul 2026 | Cleansing balm brands | 39.2K | 2.7% | 4 | | Aug 2026 | Cleansing balm brands | 47.9K | 3.7% | 4 | | Sep 2026 | Cleansing balm brands | 45.2K | 3.3% | 4 | ## How are Banila Co’s branded searches counted? Brandwave collects information about searches that people make online using Banila Co’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “banila co” - “banila co clean it zero” ## Which cleansing balm brands compete with Banila Co? - [Clinique](/demand/global-en/brands/clinique): Head-to-head: /demand/global-en/compare/banila-co-vs-clinique - [Elemis](/demand/global-en/brands/elemis): Head-to-head: /demand/global-en/compare/banila-co-vs-elemis - [e.l.f.](/demand/global-en/brands/elf): Head-to-head: /demand/global-en/compare/banila-co-vs-elf - [Beauty of Joseon](/demand/global-en/brands/beauty-of-joseon): Head-to-head: /demand/global-en/compare/banila-co-vs-beauty-of-joseon - [Heimish](/demand/global-en/brands/heimish): Head-to-head: /demand/global-en/compare/banila-co-vs-heimish - [Farmacy](/demand/global-en/brands/farmacy) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Banila Co: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/banila-co This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/banila-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.